Reporter: Would you please talk about the real estate development prospect of Yichang?

Zhang Pengfei: Yichang has great potential for urban development, and the real estate market is very optimistic. This is mainly determined by Yichang's urban characteristics and national strategy.

First, Yichang has beautiful nature, good mountains and water, simple folk customs and is suitable for human habitation;

Second, the economy is well endowed, hydropower, phosphorus chemical industry, building materials, equipment manufacturing and other industries form industrial clusters, and Yichang's economy is full of vitality;

Third, the national grand strategy has laid a solid foundation for the great development of Yichang. The formation of high-speed rail, expressway, aviation, Yangtze River golden waterway and other three-dimensional transportation systems has enabled Yichang to seamlessly connect with central cities such as Wuhan and Chongqing.

Fourth, land in Yichang is scarce and the risk of real estate investment is controllable.

Reporter: Yichang cannot always be the spring of the real estate industry. What do you think is the biggest crisis now?

Zhang Pengfei: At present, the biggest crisis in real estate is the change of macro policy and the tightening of financial policy. These macro-control policies of the country will weaken the reinvestment ability of real estate developers, and many small and medium-sized real estate chambers of commerce will be eliminated in the tide of regulation. Reporter: So how should our real estate developers deal with the crisis?

Zhang Pengfei: The macro-control of policies and the forced "weaning" of capital will enable small and medium-sized real estate to find another way and gain new strength with characteristic products. The era of extensive classics and barbaric growth is gone forever. The quality era of Yichang real estate has arrived! We small and medium-sized real estate developers can only survive in the competition if we make products well and make characteristics. The new Bund is a "stacked" villa.

Reporter: The new Bund is a "stacked" villa. How is your idea reflected in your enterprise?

Zhang Pengfei: The new Bund is strategically located, close to the Yangtze River, adjacent to the park, sitting on a pagoda, as if perched on the belly button of the Yangtze River dragon, which can be described as "the dragon travels all over the world and takes it from here". Live in the scenery and choose the right one. "Living at home has its picturesque beauty, and starting a business has its convenience. It is a good place to live and work.

Relying on the superior geographical location, a set of "stacked" villas is tailored for the social elite, which stacks the two functions of residence and vacation together.

Reporter: What are the advantages and disadvantages of "overlapping" villas and real villas?

Zhang Pengfei: The biggest advantage of the "laminated building" villa is its good safety performance. As the elite of society, they certainly have a lot of money, so they often feel insecure. How to make them live in peace of mind, we had a hard time. From the room design, construction, property management are cited international first-class standards, so that owners can live in peace of mind.

Similarly, "stacked" villas naturally have their own gardens. The two-story overhead garden allows the owner to enjoy the beautiful scenery of the garden and is quite private. In addition, the new Bund has incomparable advantages such as children studying nearby, housewives shopping nearby and bosses starting businesses nearby.

When you stand on the 22-meter-wide windowsill of Linjiang and look at the surging river with your eyes wide open, that kind of heartfelt pleasure will make you reach the highest state of forgetting yourself!