Baidu (Nasdaq: BIDU) is the largest Chinese search engine in the world. It was founded by Li Yanhong and Xu Yong in Zhongguancun, Beijing in June, 2000. It is dedicated to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the poem "Jade Case" by Xin Qiji, a poet in the Song Dynasty: "Looking for him thousands of miles away", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology. On September 26th, 2007, China Internet Network Information Center (CNNIC) released "2007 China Search Engine Market Survey Report". The results showed that the preference share of Baidu users had increased from 62. 1% in 2006 to 74.5%. The previous slogan was "the world's largest Chinese search engine". Up to now (2008 165438+ 10/8), Baidu ranks 1 1 in Alexa. According to the latest statistics, the proportion of traffic brought by Chinese search engines to websites is 74.88% for Baidu, 13.54% for Google and only 3.94% for Yahoo.
Company Type: Listed Company (NASDAQ: BIDU)
Established: 1999
Headquarters: Beijing, China.
Important people:
Li Yanhong: Chairman and CEO
Li Xinzhe: Chief Financial Officer.
Slogan: Baidu, you will know.
Industry: network information service.
Products: search engine bidding ranking, e-commerce, community service, online antivirus games and entertainment, etc.
Turnover: RMB 6543.8+RMB 744 million (2007)
Pre-tax surplus: about 629 million yuan (2007)
Number of employees: about 6,000.
Official website:
A brief history of development
Baidu Inc. (baidu.com, Inc.) was founded in Silicon Valley at the end of 1999. The founders are Mr. Li Yanhong and Mr. Xu Yong, who have many years of successful experience in Silicon Valley. In June 2000, Baidu established a wholly-owned subsidiary-Baidu Network Technology (Beijing) Co., Ltd. in China, followed by a Shenzhen branch and a Shanghai office in June 2006.
Baidu's name has pinned Baidu's confidence in its own technology, and another meaning is to break through the western saying that "doing things 99 degrees is doing the first thing." Baidu is trying to achieve 100 degrees and reach the realm of spending on it.
Baidu company is different from the general network company. It is neither dedicated to the provision of Internet content nor a portal, but a technical company based on its own mastery and provision of Internet core technologies. With the rapid development of Internet economy in China today, Baidu Company has developed an infrastructure platform for Internet information retrieval and transmission in China by combining the world's advanced network technology, China language features and the current situation of Internet economy development in China, and directly provided high-value technical service Internet products for the whole Internet in China with the most advanced business model, becoming the best Internet technology provider in China.
Since Baidu entered the Internet market in China, its mission has been to develop extensible Internet core technologies that truly meet the habits of China people. Baidu's goal is to improve the technical content of the Internet in China and help the Internet in China develop faster. To this end, Baidu not only brought products to solve the basic problems of the Internet (information search and information transmission), but also brought a Silicon Valley-style corporate culture and a brand-new Internet application concept. Now, Baidu has three product lines, in addition to the portal Chinese search engine that has been widely recognized by the industry, there are also highly targeted search products of service enterprises-Baidu Netcom and website acceleration technology. The appearance of Baidu has erected a banner of national technology for the Internet in China, breaking the situation that the Internet in China relies on foreign network technology.
Based on its own core technology "hyperlink analysis", Baidu's search service experience is deeply loved by users. Hyperlink analysis is to evaluate the quality of linked websites by analyzing the number of linked websites, so as to ensure that when users search in Baidu, the more popular the content, the higher the ranking. Robin Li, president of Baidu, is the sole holder of the patent for hyperlink analysis, which has been widely adopted by major search engines in the world.
Baidu has the world's largest database of Chinese web pages, which currently contains more than 2 billion Chinese web pages, and the number of these web pages is increasing at a rate of tens of millions every day; At the same time, Baidu's servers distributed all over the country can directly return the searched information from the nearest server to local users, so that users can enjoy extremely fast search transmission speed.
Baidu handles hundreds of millions of search requests from more than 138 countries every day. Every day, more than 70,000 users set Baidu as their homepage, and users can search the latest and most comprehensive Chinese information in the world through Baidu search engine. Since 2004, "If there is a problem, let Baidu know" has become popular in China, and Baidu has become synonymous with search.
Baidu also provides software, bidding ranking and related advertising services for various enterprises, provides a marketing platform for enterprises to acquire potential consumers, and provides massive information retrieval and management solutions for large enterprises and government agencies. Baidu's main business model is P4P (Pay for Performance), that is, a pay-for-performance online promotion method. This service provides a good development opportunity for small and medium-sized enterprises to carry out online marketing, but it also causes some controversy. Some people think that this service will affect the user experience.
[Edit this paragraph] Baidu logo
The company name "Baidu" comes from the lyrics "Looking for him in the crowd". (The conference room of Baidu Company is called Jade Case, which is the epigraph of this word). The creativity of "bear's paw" icon comes from the stimulation of "hunter patrolling bear's paw", which is very similar to Dr. Li's "analytical search technology", thus forming Baidu's search concept and eventually becoming Baidu's icon image. Later, because in search engines, most of them are pictures of animals, such as Sohu's fox, such as Google's dog, Baidu is naturally called a bear. Baidu Bear has also become the image of Baidu.
In Baidu's plan to replace the LOGO, three new LOGO designs given by Baidu were rejected by netizens, and more netizens voted for the original bear's paw logo.
There are three rounds of voting for the action of changing the sign. Until the end of the second round of voting, the new smiley face LOGO occupied an absolute advantage. However, in the last round of voting, the original bear's paw LOGO won the most votes from netizens dramatically, thus completely rejecting three new LOGO schemes.
[Edit this paragraph] Product line
Hao 123 website home page, Baidu Billboard, Baidu boiling point, Baidu knows;
Baidu Encyclopedia, Baidu Blog Search, Baidu Super Search, Baidu Common Search;
Baidu Love, Baidu Dictionary, Baidu University Search, Baidu Regional Search;
Baidu map, Baidu legal search, Baidu national studies;
Baidu Yellow Pages, Baidu Education Website Search, Baidu Space, Baidu Index;
Baidu MP3, Baidu antivirus, Baidu children search, Baidu video search;
Baidu Mobile Search, Baidu Mobile Entertainment, Baidu Souzang, Baidu Post Bar;
Baidu pictures, Baidu book search, Baidu website, Baidu webpage;
Baidu WAP Post Bar, Baidu WAP Know, Baidu Document Search, Baidu Xiaba;
Baidu news, Baidu hard disk search, Baidu film and television, Baidu music box;
Baidu music director, Baidu email news subscription, Baidu postcode, Baidu government website search;
Baidu culture sharing search, Baidu dictionary, Baidu game, Baidu finance, Baidu email login;
Baidu enterprise promotion, 2008 general mobilization, book search, Baidu patent search;
Baidu Finance, Baidu Fund, Baidu Stock, Statistics, Baidu Entertainment;
Baidu Security Center, Baidu Hi, Baidu Radio Alliance, Haier Baidu Streaming Media Channel;
[Edit this paragraph] Company philosophy
core value
Provide people with the most convenient information query method.
Listen carefully to every suggestion and complaint.
Always maintain entrepreneurial passion.
Make progress every day
Tolerate failure and encourage innovation
Full trust, equal communication, friendship, gratitude and sharing; The sun shines all the way! .
Baidu mission
To provide top-end network technical services for network users and create a business miracle for Internet enterprises in China.
Make Baidu a leader in the same industry in terms of brand, user satisfaction and business performance.
Improve the technical content of Internet in China, and strive to help more Internet companies make profits faster.
Baidu Yuan Jing
Become the best provider of Chinese information retrieval and transmission technology on the Internet.
Become an outstanding representative of China network technology enterprises in the same industry in the world.
values
Employee concept
Employees are the most important assets.
Employee management concept based on trust and respect
Provide a free communication environment for employees and managers, consider the interests of employees, motivate employees, ensure fairness and so on.
The concept of efficiency
Accurate budget; Strict system; Open and relevant communication
The concept of competition
Results-oriented; Support ability; Determine the direction; Responsible for implementation
Online and offline concepts
Promote sales, sales and sales; Reduce costs, costs and expenses
Change one's mind
The future is different from the past; Respond to challenges with frequent changes; Always pursue new ideas, new services, new technologies and new goals.
[Edit this paragraph] Baidu team
Initial construction: Li Yanhong, Xu Yong (outgoing), Liu Jianguo (outgoing), Lei Ming (outgoing), Guo Dan, Cui Shanshan, Wang Xiao;
Later joined: Jun Yu, Ren Xuyang, Zhu Hongbo (outgoing), Wang Zhansheng (deceased), Liang Dong (outgoing), Xiang Hailong, Zhang William, Ye Peng, Li Xinzhe and Li Yinan.
[Edit this paragraph] Brilliant history
065438- 10 in 2000, two young people who came back from America returned to Zhongguancun from Silicon Valley with venture capital and founded Baidu.
In June, 2000, Baidu officially launched the world's largest, fastest and newest Chinese search engine, and announced its all-round entry into the field of Internet technology in China.
In August 2000, Baidu began to provide services for Sohu (sohu.com).
In September 2000, internationally renowned venture capital companies such as dfj and idg invested heavily in Baidu.
From June 5438 to October 2000/kloc-0, Baidu began to provide services for Sina (sina.com).
200 1 0 1 Baidu provides comprehensive search service for 263.
Baidu provides comprehensive search service for tom.com.
In August, 20001,the beta version of Baidu.com search engine was released, which changed from background service to independent search service, creating a domestic business model of bidding ranking.
2001101On October 22nd, Baidu search engine was officially released.
Baidu has provided a global Chinese network search system for the Shanghai hotline.
200 1 10 The financial information management center of China People's Bank adopted Baidu's "Netstone Database Search" software.
065438+ 10 in 2002, CCTV International introduced Baidu's "Netstone" information retrieval software.
In March 2002, Robin Li, president of Baidu, was selected as "Top Ten Pioneers in China".
In June 2002, mp3 search was released. And launched a search monopoly game, and the majority of netizens actively participated; And provide services for Netease (netease.com).
From June 5438 to February 2002, China Mobile signed a contract with Baidu Enterprise Competitive Intelligence System; Konka, Lenovo, Coca-Cola and other internationally renowned companies have become Baidu's bidding ranking customers.
From 065438 to 2003 10, Robin Li, president of Baidu, won the title of "Top Ten IT Man of the Year in China".
In February 2003, the common search function was launched, which integrated common and practical small functions to facilitate users' use.
In March 2003, Baidu held a large-scale activity with the theme of "Life Search, Changing Life-Baidu Search Passion Night" in Beijing Century Theatre.
In June, 2003, the evaluation results were published in the "Ten Thousand People Evaluation" organized by China Computer Education Newspaper under CCID Group. Baidu surpassed Google and became the preferred search engine for China netizens.
In June 2003, Baidu launched a Chinese search list;
From June to 10, 2003, Li Yanhong, president of Baidu, won the honorary title of "Outstanding Entrepreneur of the Second Zhongguancun Science Park".
On June 5438+February 65438+February 1 in 2003, Baidu successively launched epoch-making functions such as regional search and "post bar", and the search engine entered the community era; At the same time, there are three functions released: advanced search, time search and news reminder.
From 065438 to 2004 10, Baidu and Hurun jointly created the "2003 China Rich People's Popularity List".
From 065438 to 2004 10, Li Yanhong, president of Baidu, won the title of "Top Ten IT Man of the Year" again.
065438+2004 10, Li Yanhong, president of Baidu, was awarded the title of "Thirteen Top Talents in Beijing".
In February 2004, Enlight Media and Baidu jointly created the "Global Chinese Star Popularity List".
In March 2004, China search engine survey showed that Baidu monopolized the search market in China.
In April 2004, the scale of Baidu was further expanded and it moved into the Ideal International Building.
In April 2004, Baidu launched "Go Down".
According to alexa statistics, Baidu has become the fourth largest website in the world.
In June 2004, Baidu successfully raised funds.
In June 2004, the WAP version of Baidu Post Bar came out, and it is also very convenient to post it through mobile phones.
In July 2004, Baidu launched a national tour of "The Way of Network Marketing".
In August 2004, Baidu launched Super Search Overlord.
In August 2004, Baidu acquired 123 Website Home.
In September, 2004, Baidu's advertising cost several thousand dollars a day, which set a sky-high price for online advertising in China.
In September 2004, the document search function was launched, and users can search rich Chinese document resources in Baidu through advanced grammar.
In September 2004, China's first search book "Using Baidu skillfully" was officially published.
From June 5th to 10, 2004, Li Yanhong represented internet society of china at the meeting of Singaporean industrial leaders.
In June 5438 +2004 10, Baidu set up the "Apple Award" to solicit search ideas on a global scale;
In 2004, the world's first WAP/PDA Chinese web search engine was launched on June 5438+065438+ 10;
From June, 5438 to February, 2004, iResearch released the 2004 China Search Engine Research Report, which made Baidu's dominance prominent.
065438+2005 10 Baidu opened its homepage for a week to help people who suffered from the tsunami.
From 065438 to 2005 10, Li Yanhong, president of Baidu, won the title of Top Ten it Man of the Third Session.
In February 2005, Baidu released the world's first hard disk search tool supporting both Chinese and English.
In May 65438+July 2005, Baidu cooperated with China Telecom to launch a beta version of Baidu Yellow Pages Search, thus formally entering the local search business, and at the same time introducing yellow pages data resources into Baidu's existing PDA and WAP mobile search services.
On June 23, 2005, Baidu launched an online question-and-answer service called "Baidu Know" and entered the field of "knowledge search".
2005-08-05 Baidu successfully listed on Nasdaq. At the same time, it surpassed Sina in alexa ranking and became the first Chinese website.
On August 1 1 day, 2005, Baidu launched the service of "Baidu Confessing Love" to provide users with the function of emotional information transmission based on name search.
0 1, in 2006 Baidu launched the Sinology Channel (guoxue.baidu.com). Thousands of years of Chinese studies, Baidu.
In March 2006, Wang Zhansheng, chief financial officer of Baidu, was elected as the first outstanding chief financial officer in China. In March 2006, Baidu joined hands with Nokia, the world's leading mobile communication manufacturer, to implant Chinese mobile search service into Nokia's mobile phone.
In March, 2006, Computer News published the survey results of readers' preferred search engine brand in 2005, and 62.29% readers preferred Baidu.
In April 2006, following "Baidu Post Bar" and "Baidu Know", Baidu launched the third community search product-"Baidu Encyclopedia" (baike.baidu.com), and the Baidu community knowledge search troika surfaced.
In April 2006, Baidu donated10 million yuan to support the construction of ecological civilization villages in Hebei Province.
In April 2006, Baidu and IBM began to cooperate in an all-round way.
In May 2006, Baidu successfully held the 2006 Baidu Top 100 National Summit with the theme of "Enterprise Marketing, Effect is King" in 33 cities across the country.
In June 2006, Baidu adjusted the original unified starting price rules, and the "intelligent starting price" system was officially launched.
In June 2006, the Ministry of Personnel granted Baidu the qualification of postdoctoral research center, and Baidu became the only company in China Internet industry with a postdoctoral research center.
In July 2006, Baidu index was upgraded and a new personalized keyword monitor appeared.
In July 2006, Baidu launched a subversive advertising model-accurate advertising.
In July 2006, Baidu officially released its new product "Baidu Space" (hi.baidu.com).
In July 2006, Baidu successfully held the first "Baidu World Congress".
In July 2006, Baidu successfully signed a contract with the Library of China Academy of Sciences.
In August 2006, Baidu joined hands with Smile Library to donate books to poor primary schools in Tibetan areas of Gansu Province.
In August 2006, Baidu and Peking University launched the authoritative legal search (law.baidu.com).
The first anniversary of Baidu's listing in August 2006.
In September 2006, CNNIC and CIC search engine market reports showed that Baidu's market share was far ahead.
In September 2006, Baidu began to hold the Golden Autumn Marketing Festival of Baidu Bidding Ranking in 56 cities across the country.
In September 2006, Baidu China search engine was selected as one of the top ten innovative software products in China.
In September 2006, Baidu launched the intelligent ranking function in an all-round way, taking the "comprehensive ranking index" as the ranking standard.
On June 5438+ 10, 2006, Baidu's "Better China People" series of marketing planning won the "effie awards" gold medal.
From June 5438 to June 2006 10, Baidu was ranked in the first "Sunshine Fortune List" in China.
From June 5438 to October 2006 10, Baidu cooperated strategically with the global traditional entertainment giant MTV to explore the development mode of domestic digital music.
In June 2006, 165438+ 10, Baidu launched its new product "Souzang" (cang.baidu.com).
In June 2006, 165438+ 10, Baidu won the mp3 search infringement case.
In June 2006, Baidu teamed up with seven well-known network security vendors to launch an anti-virus channel (shadu.baidu.com).
June 5438+February 2006, Baidu launched a new product "Blog Search".
From June, 5438 to February, 2006, Baidu knew that there were over 10 million questions and answers.
In February 2007, Baidu video search was released.
2007-02-07 Baidu Boiling Point was held for the first time.
On March 20th, 2007, the beta version of the homepage of Baidu Japanese website was launched. There are two products: web pages and pictures, which can retrieve results. This shows that Baidu's international strategic concept has taken a substantial first step.
2007-04-20 Baidu Book Search was officially launched.
2007-04-25 Baidu Blind Road was released. Baidu Blind Road includes seven Baidu search services. They are Baidu News Search, Baidu Web Search, Baidu MP3 Search, Baidu Post Bar, Baidu Know, Baidu Encyclopedia and Hao 123 Website Navigation.
On August 9, 2007, Baidu World Congress was held, which is an annual industry event held by Baidu for users, customers and partners. As the largest Chinese website in the world, Baidu has changed the way people get information, thus changing people's lifestyle.
On September 9, 2007, the game channel officially announced and enabled the domain name.
On September 2 1 day, 2007, Baidu announced that its Olympic interactive platform "Baidu 2008 General Mobilization" was launched.
On June 10, 2007, Baidu, a search engine company, announced that it would enter e-commerce and build a C2C platform, which is expected to be launched in early 2008.
On June/KOOC-0/65438+/KOOC-0/October/KOOC-0/day, 2007, the test version of Baidu statistical system was officially launched. /
On June 9, 2007, the beta version of Baidu Financial Channel was launched. /
On June 65438+February 2, 20071,Baidu patent search went online.
On June 65438+1October 65438+February, 2008, Baidu Entertainment was officially launched.
On February 27th, 2008, Baidu Security Center, which has many functions such as free virus killing, system security detection, system vulnerability repair and malware cleaning, was officially launched.
On February 29th, 2008, Baidu IM software "Baidu Hi" began internal testing.
On March 5th, 2008, Baidu officially announced that its voice search (yuyin.baidu.com) service had officially entered the testing stage. Users call Baidu voice search service hotline 400-666-8585, connect with Baidu service engineers and put forward their own search keywords. Engineers search according to users' requests and provide users with relevant search results.
PS: In 2008, Baidu launched the 2008 General Mobilization, and I participated! I will give it! I am very happy! We are the masters of the Olympic Games.
On March 25th, 2008, after nearly 1 month of Baidu internal testing, Baidu Hi entered the open invitation testing stage. Domain name activation, hi, first experience.
On March 28th, 2008, Haier Baidu Streaming Media Channel, which was specially opened by Baidu for streaming TV users, was officially launched. /
On April 2, 2008, the official version of Baidu Encyclopedia was released.
On June 5, 2008, Baidu IM product hi was officially released at Baidu World Congress. Product website/page update.
On September 26th, 2008, the first batch of 10000 users who were allowed to enter Baidu's online trading platform were able to officially enjoy Baidu's C2C service at 8: 00 last night. This marks the official launch of Baidu C2C platform, which has been brewing for 1 year.
[Edit this paragraph] Baidu Tengfei
China search engine giant "Baidu" officially launched its business in Japan on June 23rd, 2008. This is the first time Baidu has explored overseas markets. The media here believe that this is the first time that China service enterprises have participated in the Japanese market competition.
At present, Baidu's business in Japan focuses on user demand analysis and strives to establish a business model after 20 10. Baidu Japan Branch provides search services for web pages, pictures, videos and blogs, and will gradually expand its business scope according to users' needs in the future. At present, the Japanese search market is equally divided by Yahoo and Google.
Robin Li, CEO of Baidu, said at a news conference: "I believe Baidu can do better than the other two big companies in Japan, and I hope to apply the experience of becoming the first in China to the Japanese market." Idei Nobuyuki, the former chairman of Sony, who has been an independent director of Baidu since last June, is very optimistic about the future business, saying that "Baidu, born in China, will bring the distance between the two countries closer. Baidu has chosen a suitable time, and the online world will undergo tremendous changes in the future. "
Baidu Japan officially acquired the intangible property ownership of Baidu.co.jp domain name on July 10, 2008, and officially opened it on July 3 1. Recently, Baidu Japan Branch officially launched Baidu.jp domain name to provide search service together with Baidu.jp (Chinese mainland is temporarily inaccessible). Prior to this, Baidu Japan had negotiated with the former owner of the domain name in Baidu.co.jp, and then won the Japanese government's ruling. But for some reason, there has been no news since the ruling.
The official opening of Baidu.co.jp domain name is more in line with Japanese daily habits and will have a great positive impact on the promotion of Baidu in the Japanese market.
[Edit this paragraph] Baidu family
Baidu currently has 285 second-level domain names (updated on June 25th, 2008).
164 product and service category: (excluding top-level domain names)