Peng Xin, founder of Naixue Tea, 1988, was born in Changzhou, Jiangsu Province. 20 1 1 Peng Xin graduated from Antai school of economics and management, Shanghai Jiao Tong University with a bachelor's degree in business administration; 20 13, Peng Xin obtained the MBA degree from the Hong Kong University of Science and Technology.

20 1 1, Peng Xin started to work in consulting firm Deloitte, and was responsible for consulting services in consumer goods industry. During his work at Deloitte, Peng Xin became interested in the consumption market of tea culture and traditional tea drinks, and conducted a lot of market research and tea drinks tasting in his spare time.

On 20 15, Peng Xin co-founded Naixue Tea with two other partners. With the concept of "using tea to realize a better life", the brand focuses on providing high-quality, healthy and fashionable tea and tea culture experience.

With his unique views on tea culture and tea beverage market, Peng Xin led the team to develop a series of unique tea beverages, shaped the image of a modern and fashionable tea shop, and won the love and recognition of many tea lovers and young consumers.

So far, Naixue's tea has become one of the well-known tea beverage brands in China, with thousands of stores all over the country. Peng Xin also won the list of young entrepreneurial leaders and entrepreneurs in Fortune and Forbes, and became one of the iconic figures in the field of youth entrepreneurship.