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Extract code: r3bk Title: The power of foresight

Author: [America] Cecily Summers

Translator: Zhang Gao

Douban score: 5.3

Publishing House: CITIC Publishing House

Publication year: 20 13-9

Page count: 272

Content description: editing recommendation

If you still observe this uncertain world with conventional thinking, you will soon be eliminated. Only by finding "signs" from what happened in front of us and taking immediate action in creative new ways can we win the initiative in the general trend.

The power of foresight: when you face an uncertain world, you will completely change your thinking habits. Using predictive thinking, you will be one step ahead in solving the above problems.

brief Introduction of the content

Where will new markets emerge in the next 5-20 years?

What will happen to business policy?

What are the main problems coming soon?

What's the next business trend?

How to act quickly to deal with the uncertain future?

……

In fact, just before the change, someone foresaw it from the clues and made a perfect solution and strategic plan, which brought him a huge competitive advantage and immediately became a "pioneer" in the circle. World-class "century-old shops" such as IBM and Ford all rely on long-term vision and one-step innovation model to make their foundation evergreen. Then we can't help asking, why is there a lack of century-old enterprises in China? Why can't so many China enterprises escape the curse of "being rich for three generations" and eventually become losers in name only?

We have entered an era in which predictive thinking determines life and death.

Futurist Cecily? In this book, Summers shows the significance of predictive thinking to the development of individuals, enterprises and countries, as well as the methods of insight into future trends and making accurate strategies first, which provides new ideas for gaining development in the cracks and turning potential challenges into opportunities. She extracted a set of relaxed and lively steps to make the seemingly mysterious and complicated innovation process clear.

This book will completely change your thinking habits, cultivate your long-term vision, and let you have efficient innovative thinking and be able to think like a futurist. The author skillfully integrates her excellent ideas from art and medicine into an innovative system. In this system, the bright future of business becomes close at hand and clear.

Expert recommendation

Recommended by professors from three major business schools.

Many enterprises dream of innovation, but they don't know where to start, so some people come to the conclusion that "innovation is dead, and no innovation is dead". In this regard, the author of this book has extracted a set of effective steps, such as clarifying the problem, entering the exploration area, from the right brain to the left brain and so on. , and made a useful and interesting combing of the complex innovation process. This book is worth reading carefully by those who are interested in innovation.

—— Vice President Teng Bin Sheng cheung kong graduate school of business

Futurist's works often travel through time and space to foresee the changes in economy, society and family life. Cecily. Summers' book provides an outstanding concept of development. For entrepreneurs with strategic thinking and young people with innovative and entrepreneurial dreams, it is a work that needs you to read carefully and experience constantly in practice.

—— Dong Li, Professor of Guanghua School of Management, Peking University, Director of Research Center for Enterprise Informatization Strategy and Innovation.

In this exciting book, you are sure to find a shortcut to see the future development trend. You can also be confident and gain the strength to face the future.

Daniel? The author and trend expert of Pinker's best-selling book Driving Force.

About the author: Cecily Summers, an American futurist, is the president and founder of the non-profit authoritative think tank "Promotion Agency". She has provided decision-making consultation for Fortune 500 companies and many non-profit organizations, including Accenture, Best Buy, American Express, General Mills Foods, Motorola, Nestle and Yahoo. , and provide strategic planning and innovative project services for these customers.

Summers is a regular contributor to National Public Radio "Everything", and her "Dialogue with the Future" program focuses on new technology products, their ideas and markets that affect the world. She was named one of the 25 noteworthy women by Business Week and one of the "50 most popular writers" by Fast Company magazine.