Recently, Guangqi Honda released its sales performance in August, reaching 72,587 vehicles, a year-on-year increase of 28.8%. In the previous June, the sales volume of all products of Guangqi Honda reached 83,293 units, a year-on-year increase of 65,438+06.8%, setting a record for the highest sales volume in June. In July, the sales of 765,438+0 and 7465,438+0 increased by 38.3% year-on-year. So far, Guangqi Honda has maintained a double-digit year-on-year growth trend for three consecutive months, and maintained a positive year-on-year growth for five consecutive months, which continued to drive the strong recovery of China auto market.
High quality development of the whole system
Behind the outstanding performance, it is inseparable from Guangqi Honda's stable and high-quality development model. Facing the rapidly changing environment and fierce market competition, we will continue to adhere to steady operation. A complete production, sales and after-sales system, a rich product lineup and a strong technical reserve are the confidence and guarantee for us to go further. "Zheng Heng, executive deputy general manager of Guangqi Honda, once said this.
Thanks to the in-depth implementation of Guangqi Honda's boutique strategy and the continuous improvement of the service capacity of the whole department, its models enjoy a high reputation in the market. According to "China Automobile Insurance Rate Report in the First Half of 2020", Guangqi Honda has made great achievements in the insurance rate list of various market segments, among which Accord and Fit continue to rank 1, Binzhi ranks second in the small SUV list, Crown Road ranks third in the medium SUV list and Odyssey ranks third in the MPV list. These high insurance rates strongly prove the comprehensive competitiveness of hard-core products. In addition, excellent service is also the "secret weapon" of Guangqi Honda's strength circle powder. In the report "Research on Automobile Sales Satisfaction in China in 2020 (SSI Survey)", Guangqi Honda won the No.2 sales satisfaction in the mainstream automobile market segment, ranking among the top three in the industry for three consecutive years, demonstrating the excellent leading service level.
Accord Fit LianlianNo.1
Heavyweight explosions lead sales.
Known by many media as "the best B-class car to drive"-the tenth generation Accord, with its comprehensive young design and consistent high-quality products, won numerous powders, which can be described as "the king of middle and high-end car sales", with sales exceeding 20,000 in June and July. As the leading model of Guangqi Honda's "Sharp Hybrid Alliance", the tenth generation Accord Sharp Hybrid has won the favor of the public with its advanced technology and extreme driving charm. In August, its sales volume reached 4,073 vehicles, a year-on-year increase of 265,438+0.4%. In the future, the benchmark position of Accord in the mid-to high-end car market will always be maintained.
The tenth generation accord is mixed with sharp circles
Binzhi, known as "Honda's global strategic model", has been favored by young users since its listing. At present, the cumulative sales volume in China has reached more than 800,000 vehicles, and the global cumulative sales volume is nearly 3 million vehicles. 2020 New Binzhi brings consumers a cost-effective car experience with its fashionable urban appearance and many practical "value-for-money" equipment. At the end of August, a series of exhibition activities with the theme of "Design My Guest Life-Design Exhibition for New Guests to Enjoy Life" ended perfectly. 2,020 new guests and young people from all over the world unlocked the new attitude of enjoying city life and conveyed their new concept of enjoying life to the greatest extent.
2020 xinbinzhi
With the product charm of the new combination of "MPV+i-MMD", the sales volume of Odyssey Sharp Hybrid reached 3,459 vehicles in August. Since the listing of Odyssey Hybrid last year, the sales volume has continued to rise. With its absolute advantage in sales volume, it has helped more and more elite families to start a high-quality mixed life. From August 28th to 30th, Guangqi Honda's "Odyssey Sharp World, Fun Time-Extreme Holiday" was held in Shenzhen. Odyssey Sharp, wandering around many families, started a spicy holiday together, fully demonstrating the multi-dimensional spicy and interesting product charm.
Odyssey sharp boundary mixing
Since China entered the automobile society, people's concept of automobile consumption has become increasingly mature and rational, and the consumption decision-making model has become increasingly perfect. Therefore, if any automobile brand wants to win the long-term favor of consumers, it must not only have certain unique advantages, but also need to build a comprehensive high-value system strength to provide more comprehensive protection for consumers' automobile life. As Zheng Heng, executive deputy general manager of Guangqi Honda, said: "No matter what the external environment is, Guangqi Honda has always maintained its due rhythm. On the one hand, it maintains a high degree of market acumen, on the other hand, it strategically activates the whole system and maintains a higher development quality. Guangqi Honda should not only become a brand that customers love and actively choose, but also become a brand that can accompany customers for life.