? Fan Li (536 BC-448 BC) was born in Wandi, Chu (now Taohe Township, Zhechuan County, Nanyang City). Politicians, militarists, economists and Taoist scholars in the late Spring and Autumn Period. When I was young, I knew Chu Wanling's literary genre and had some intersection with it. Dissatisfied with the political darkness of Chu at that time, non-nobles were not allowed to enter the official, and they went to Yue to assist Gou Jian. He helped Gou Jian prosper the state of Yue and destroy the state of Wu. After his success, he retired under the pen name Yan Yizi Pi, roaming between the seventy-two peaks. Later, he settled in Guosong Taoqiu (now south of Dingtao District, Heze City, Shandong Province) and was named "Tao Zhugong". ? The reputation of the world: "loyalty is the country; Wisdom protects the body; Famous for being rich. " Many merchants later worshipped his statue as a god of wealth.

? Everyone is a generalist. According to the current personality theory, it is difficult for a person to be a generalist and an expert at the same time. These two kinds of talents have different requirements for people, with a wide range of generalists and strong innovation and creativity. Professionals will focus on a certain field and study it in depth. Although Fan Li was born in poverty, he was gifted and knowledgeable. He was a Buddhist, a strategist, a merchant saint and a god of wealth. The entrepreneurial team that investors are optimistic about now is a combination of professionals and generalists. Professionals specialize in technical research and generalists pay attention to the market. The typical entrepreneurial model in Silicon Valley is also a combination of technical teams and business transformation teams in universities.

? Sentient and righteous. In the Battle of Wu Yue, Wu Zixu, an important assistant minister of Fu Cha, the king of Wu, was Fan Li's biggest competitor. In order to assist Gou Jian, the King of Yue, Fan Li took a series of deviant measures, which led to Fu Cha forcing Wu Zixu to commit suicide and ending his own life. Although this is a political means, it has to be done, but Fan Li has always felt guilty. When doing business, he used the pseudonym Li Yizipi to commemorate Wu Zixu. After Wu Zixu's death, Fu Cha ordered him to put it in a cowhide bag and throw it into the river. When the national strength of Yue was insufficient, he gave the stone to Fu Cha, the king of Wu, and defeated Fu Cha with a honey trap. Since then, he did not abandon the stone, but broke through the secular concept, dared to rescue the stone and take care of her life. /kloc-during the period of 0/9, he became a rich man in business for three times and distributed his wealth for three times.

? Timely and timely. Fan Li's intelligence was different from ordinary people when he was young, and he was regarded as playing the fool by people around him. Later, he was recognized by literary talents and entered the country when Gou Jian was the most down and out and his national strength was the weakest. Really talented people, when the enterprise is still young or in recession, enter the enterprise and let them help the enterprise solve the management problems, instead of choosing a thriving enterprise and running the process. After helping Gou Jian defeat Fu Cha, the king of Wu, he bravely retreated, resigned as prime minister and hid in Taihu Lake. Very prescient. Wen Zi didn't listen to Fan Li's advice and stayed in Yue. Although he felt dangerous, he always admitted that he was ill at home, but he was killed by Gou Jian. When he lived in Taihu Lake, he also made plans before moving. After fully understanding the local natural resources and folk customs, he began to build ships and bridges to benefit the people. The development of everything is a gradual process. Airborne troops need to understand, adapt and reform before entering the enterprise. It is difficult to succeed blindly, and you may sacrifice yourself. The influence of times, strategy, structure and management on enterprises is gradually weakening. Adapting to the weather is the top priority of doing great things, and only when the time is ripe can we be ready to go.

? Fan Li's life has experienced changes from Chu to Yue and from Yue to Qi, which shows his extraordinary talent, excellent personal character and strong ability to grasp the current situation. Only by doing things without losing justice and conscience can we finally get the word.