As the saying goes, the shorter the news, the bigger the matter. Not long ago, some media broke the news that "Xu Heyi, former party secretary and chairman of BAIC Group Co., Ltd., is under investigation." The internet can be described as an uproar. After all, the situation of BAIC Group in recent years is obvious to all, and the discussion among netizens about "natural disasters or man-made disasters" is endless. But it is undeniable that BAIC has created some glories under the leadership of Xu Heyi.

Without Xu Heyi, there would be no BAIC today?

In the history of the development of BAIC, Xu Heyi can be said to be an indispensable figure. Because under the leadership of former BAIC, BAIC's modern projects have been smooth sailing, especially the sales of Elantra and Sonata, which have created huge profits for BAIC and revitalized the joint venture business. In addition to Beijing Hyundai, Xu Heyi has also successfully introduced the Beijing Benz automobile project. In particular, data show that Beijing Benz contributed 96% of its revenue and 60% of its sales to BAIC in 2022.

It can be said that in the era of Xu Heyi, the performance of BAIC Group has been rising continuously since 2006. In 2006, BAIC achieved production and sales of 680,000 vehicles, with a revenue of 58.7 billion yuan; In 2009, BAIC Group's production and sales exceeded one million vehicles, and its operating income exceeded 654.38 billion yuan. In 20 14, Beijing Automobile was listed in Hong Kong, and BAIC Group made efforts in the capital market. In 20 19, BAIC realized the production and sales of 2.26 million vehicles, becoming the first state-owned enterprise in Beijing with annual revenue exceeding 500 billion yuan.

However, under the surface scenery, there is already an undercurrent inside BAIC Group. Last year, only Beijing Benz of BAIC Group achieved positive sales growth, including revenue and net profit, mainly from Beijing Benz. In fact, in the later period of Xu Heyi's helm, it has been highlighted within BAIC that Xu Heyi has made no achievements in other projects except Beijing Hyundai and Beijing Benz. Especially in the construction of independent brands, and the "centralization" style is very serious, and the internal management is also very chaotic. This chaos directly led to the delay in the development of BAIC's self-built brand, especially in the critical period of electrification transformation, and the successive losses of BAIC's new energy have cast a shadow over the future of the whole BAIC Group.

The loss in three years exceeded 654.38+0.69 billion, and sooner or later, the family was ruined.

According to the financial report at the beginning of this year, as the parent company of BAIC New Energy, BAIC Blue Valley made a pre-loss of 5.2-58 billion yuan in net profit last year, and deducted a pre-loss of 5.6-62 billion yuan in non-net profit. It is also the third consecutive year of net profit loss of Beiqi Blue Valley. If the huge losses in 2020 and 20021year are counted, the accumulated losses of Beiqi Blue Valley have exceeded1600 million.

Of course, BAIC's family is very large, and the loss of18 billion may not be a problem. However, BAIC New Energy faces more problems than losses. For example, in addition to the losses sustained by BAIC New Energy for many years, the constant changes of top management personnel are also likely to lead to unstable military morale. At the beginning of this year, BAIC announced that Liu Yu, chairman of BAIC New Energy, was promoted to vice general manager of BAIC, and Gong Yueqiong, chairman of Foton Motor, was also promoted to vice general manager of BAIC. Personnel changes in such an important position can easily affect the progress of work, and even lead to the failure of normal and orderly progress of work.

Pay more attention to marketing than research and development to provide opportunities for "moths"

In addition, Beiqi New Energy is also biased towards marketing in terms of cost input, and the investment in research and development is also quite economical. According to previous data, as of the third quarter of 2022, the research and development expenses of BAIC new energy were 627.2 million, while the sales expenses were as high as 654.38+46.6 million, twice as high as the former. In the eyes of the industry, why BAIC pays more attention to marketing is just more prone to some tricks. Besides the Xu Heyi incident, there are many typical examples.

For example, Xu Feng, assistant director of BAIC New Energy Marketing Company, seeks illegitimate interests in many projects such as "EU, EX", and the amount is suspected to exceed one million. In the end, he was sentenced to seven years in prison for accepting bribes and bribery. King Cao, Minister of Marketing Department, was also dealt with separately, and Lu Hao, former deputy general manager of BAIC New Energy Marketing Company, was also taken away for investigation. These bloody cases are in front of us, and we can't blame the outside world for questioning the internal management and integrity of BAIC New Energy and even the whole BAIC Group.

In fact, in the automobile circle, cases of corruption and bribery within enterprises are not uncommon. But, like BAIC, I don't know if it is "fish begins to stink at the head". After all, if everyone just wants to make money, regardless of the life and death of the enterprise, with the mentality of "changing another one if it is a big deal", it is strange that such an enterprise can do well! The future of BAIC new energy is full of unknowns, from high-level management, middle-level corruption to personnel changes back and forth.

Write it at the end

Once upon a time, Beiqi New Energy was also a ride. However, with 20 16, BAIC new energy was deeply involved after it began to thoroughly investigate the fraud of new energy. Out of impulse, BAIC New Energy also pays more attention to the B-end market. When I found something wrong, I didn't know that the C-end market had already lost its living space. Even if BAIC's Arctic Fox brought a partner like Huawei, it didn't save the day.

Although in the industry, many car companies have gradually entered a state of decline after achieving good results. But in this process, it is undeniable that it is often accompanied by various problems within the enterprise, such as corruption. Simply put, a brilliant enterprise suddenly went downhill. In addition to business strategy, internal problems can not be ignored. "Tiger" Xu Heyi is under investigation. I wonder if I will pull out the radish and bring it out of the mud in the future?

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