I. Introduction to the Project
Second, the content of the project
1, project basis:
According to the present situation, existing problems and development trend at home and abroad.
2. The significance of the project:
This paper discusses its role in promoting industrial progress, economic construction and social development.
3. Project contents and objectives:
Explain the content and objectives of the project.
4, project feasibility analysis:
(1) Analyze the feasibility of the project, including the existing units, strength, existing conditions, work basis and advantages of the project.
⑵ Analyze the existing problems and solutions.
5. Demand forecasting and analysis
(1) market positioning and market analysis
⑵ User analysis
(3) Market environment and prospects
6. Methods used to complete the project.
This paper expounds the methods needed to complete the project.
Three. Project sponsors, shareholders, management and technical support
1. Background of project sponsor:
Explain the situation of the project sponsor.
2. The business of the project sponsor, including the financial statements of the last three years:
(a) the operation of the project sponsors.
(two) the financial statements of the project sponsors in the past three years.
3. Resumes of major shareholders and management personnel of the project sponsor.
Four. Marketing and sales arrangements
1. Basic market information:
(1) The main purpose of the product.
⑵ Current production capacity, growth rate and price changes in local, domestic and export markets.
2. Project production capacity, production cost, unit sales price, main sales targets and estimated market share:
(1) production capacity and production cost
Unit sales price, main sales target
(3) Estimated planned share
3. Product customer information and sales channel arrangement:
(1) Customer information
Explain the customer's situation.
(2) Sales channels
Introduce the arrangement of sales channels.
4. Current market competition:
(1) Other existing manufacturers
List the situation of other manufacturers and the most threatening places.
(2) Planning new similar projects and alternative products.
List the similar projects of these manufacturers, the specific situation of substitute products, and point out their potential threats to the current projects.
5. Tariffs and controls on the import of similar products:
6, the main factors affecting the product market:
Analyze in detail the factors that can affect the product market.
Verb (abbreviation of verb) technical feasibility, personnel, raw material supply and environment
1, production process of the project plan:
2. Cooperation arrangements with other companies:
3, project personnel training and key technical guarantee:
(1) personnel training
Elaborate on personnel training.
(2) Key technical guarantee
This paper expounds the guarantee of key technologies.
4, local labor and infrastructure:
Detailed description of communications, transportation, water, energy, power supply, etc.
5. Breakdown data of production costs and expenses:
6. Source, price and quality of raw material supply:
7. The relationship between planned production facilities and raw material supply, market and infrastructure:
8. Comparison of planned production facilities and plans with existing similar production facilities:
9. Environmental factors of production facilities and countermeasures.
Investment budget, financing plan and benefit analysis of intransitive verbs
1, project investment and fund arrangement:
2. Project fund structure:
This paper expounds the amount of shareholders' capital investment, shareholders' loans and bank financing.
3. I hope that the participation methods of international finance companies and consortia, including equity, loans or both:
4. Project financial forecast:
Forecast the returns of production, sales, capital and liabilities, profits, capital flow and benefits.
5. Main factors affecting efficiency.
Seven, government support, management and approval
1, the influence of local government's industrial policy and investment direction on the project:
2, the local government can provide incentives and support for the project:
3. Contribution of this project to local economy:
4, project approval procedures and time.
Eight. Project preparation and progress schedule
1, item decomposition:
According to the actual situation of the project, the project is decomposed into several smaller modules.
2. Milestones:
List several possible milestones of the project.
3. Timetable:
The specific timetable for assigning projects.
4. Funding arrangements:
Allocate funds for each cycle and decomposition of the project.
5. Personnel arrangement:
Personnel arrangement for each project module and time period.
Project Planning Book of Tourist Attractions (V): Project Planning of Qingxiu Mountain Scenic Area
I. Introduction
(a) What is the background for planning?
1, brief industry background introduction and explanation
(2) Why should Qingxiu Mountain Scenic Area be introduced into the planning?
1. Briefly introduce the current situation.
2. The significance of the introduction planning of Qingxiu Mountain Scenic Area.
(3) The overall idea and expected effect of scenic spot planning of Qingxiu Mountain Scenic Area.
1, planning key directions, ways and means
2, the expected effect after the introduction of the plan (popularity, reputation, market sales, etc.). )
Second, the advantages and disadvantages analysis of Qingxiu Mountain Scenic Area
(1) What are the advantages and markets of Qingxiu Mountain Scenic Area? Selling point?
1, with high popularity, is the first batch of national 4A scenic spots.
It is located in the market center of Nanning, the capital of Guangxi, with a superior geographical position.
3, rich in scenic resources, landscape (mountain? Water? Humanities? Garden)
4. The government attaches importance to and invests heavily in construction.
5. Theme activities with high brand effect (Peach Blossom Festival and Food Festival)
6. Have a relatively stable consumer group.
(B) the disadvantages and deficiencies of Qingxiu Mountain Scenic Area
1, the scenic spot resources are relatively simple, which is not conducive to tourists' interaction.
2, the concept is relatively backward, lack of market awareness, still waiting for customers to come to the door.
3. There are too few theme activities.
4. There is a serious shortage of entertainment projects available for participation.
5. Insufficient promotion and development of existing products.
6. Evaluation on the development planning of superior and inferior markets in off-season (see "Problems to be solved in the development of scenic spots" for details).
Third, competitor analysis.
(A) the composition of the main competitors
(B) Comparative analysis of the main advantages and disadvantages with major competitors
1、? The main advantage of the scenic spot is that it is rich in theme activities and attracts tourists to participate in interactive activities. The main disadvantages of grass skiing, field combat, go-karting, barbecue and fishing are relatively low-key, far from the urban area and weak in resources and landscape.
2、? Comparison of main advantages and disadvantages of scenic spots
3、? Comparison of main advantages and disadvantages of scenic spots
(3) Analysis, summary and evaluation of competitors
Third, the positioning of Qingxiu Mountain Scenic Area
(1) The Function and Characteristic Orientation of Qingxiu Mountain Scenic Area
1, green lung and giant lung of Nanning people.
2. Tourist attractions
3. Leisure and entertainment attractions
4, scientific research and popular science base
5. A gathering place for Buddhist (religious) people
6. Holding large-scale activities with ethnic characteristics in Guangxi.
(2) Target customers and market positioning of Qingxiu Mountain Scenic Area
Nanning primary market 1
2. Secondary markets in counties and cities except Nanning.
3. Qingxiu Mountain Scenic Area in Nanning is the core tourist market for tourists from outside the government and tertiary markets and Southeast Asia.
◆ Large population, good economic conditions and strong consumption power.
◆ Convenient transportation to the scenic spot.
◆ Relatively unique leisure resources are easy to attract consumers.
As the capital of Guangxi, there are many scientific research institutions, enterprises and institutions.
◆ An important part of the tourist market in the relatively fixed leisure group area.
◆ Customers who come to Nanning for business and tourism.
◆ Tourists from major travel agencies and organizations.
◆ Provide scientific research places for exchanges and important customers outside the region and Southeast Asia to supplement the market.
◆ Visitors to Yongyong
◆ A team that comes to Yong for scientific research (animal and plant) inspection and internship.
◆ Exchange visiting Southeast Asian tourists.
(three) according to the consumer groups, located in the city leisure and sightseeing groups.
1, family group
2. Youth (amateur) groups
3. Travel agencies and organizations
4. College students
5. Middle-aged and elderly people (the focus of off-season development is the largest natural chess and card venue in Guangxi)
(D) Seasonal market positioning of Qingxiu Mountain Scenic Area
1, the significance of seasonal market positioning in Qingxiu Mountain Scenic Area
◆ It is conducive to the formation of distinctive seasonal characteristics and better attract tourists.
◆ It is conducive to avoiding the phenomenon of exhausted customers and better attracting repeat customers.
◆ It is conducive to building the affinity of scenic brands and changing the single phenomenon of scenic spots.
2. What are the characteristics of the four seasons in Qingxiu Mountain Scenic Area? Highlights? forge
◆ Spring market operation of scenic spots
(1) Spring Market Positioning of Scenic Spots
(2) the setting of theme activities in scenic spots
◆ Summer market operation of scenic spots
(1) Positioning of Summer Resort Market in Scenic Spot
(2) Setting of summer theme activities in scenic spots
◆ Autumn market operation of scenic spots
(1) autumn market positioning of scenic spots
(2) The setting of autumn theme activities in scenic spots.
◆ Winter market operation of scenic spots
(1) winter market positioning of scenic spots
(2) the setting of winter theme activities in scenic spots
Four. Problems that need to be solved urgently in the operation of scenic spots (consider and implement solutions according to the four elements of tourism: travel, shopping, entertainment and eating)
(1) Develop Qingxiu Mountain Night Market as soon as possible.
1. Feasibility of developing Qingxiu Mountain Night Market
2. Specific measures to develop night markets
3. Promote the development of the night market.
Operation of Buddhist Cultural Festival
1, the feasibility of running a Buddhist cultural festival
2. Specific measures for operating Buddhist cultural festivals.
3, the operation of Buddhist culture festival for publicity.
(2) Enrich the entertainment projects in the scenic spots to attract repeat customers.
1, the meaning of the definition of entertainment functional area
2. Feasibility analysis of major entertainment projects.
3. Matters needing attention in setting entertainment items
(3) Increase the number of special shopping and consumption places as soon as possible (solve the problem of eating and buying)
1, introducing the demonstration of characteristic shopping places.
2. Matters needing attention in the management of shopping places
(D) off-season market development ideas and countermeasures
1, reasons and solutions of cooperation between scenic spots and travel agencies and organizations.
2. Introduction of tourism organization and measures in off-season (including Monday to Friday).
◆ Cause analysis (the contrast of tourism consumption is large (holidays, weekends and working days))
◆ Solutions
Five, tourists psychological barrier elimination and implementation plan
(A) the elimination of psychological barriers for tourists and countermeasures
1. The main psychological obstacles and manifestations of tourists
◆ The scenic spots are too scattered.
◆ The weather restricts tourists from playing.
◆ There are few entertainment projects for tourists to participate in.
It's too tiring to go to the scenic spots.
2. Corresponding measures to eliminate the main psychological barriers of tourists.
3. Discussion on repeated consumption of tourists in Nanning market.
◆ Consumers' repeated consumption and psychological barrier consumption.
◆ Ticket price guidance.
Market launch of intransitive verbs and tourism organization plan
(A) the concept of tourist organization plan
1. Overall planning of tourism organization in the near future
◆ Take the conventional tourism market around Qingxiu Mountain Scenic Area as the leading factor and focus on development.
◆ Take leisure sightseeing groups as the main body.
◆ Strive for cooperation with travel agencies.
◆ Actively carry out a series of attractive theme activities.
(B) spring activities organization (traditional advantage theme activities to carry out the month)
1, the main content of the activity
◆ Peach Blossom Festival
◆ Welcome theme activities (welcome 10,000 people countdown, Olympic countdown, New Year's Day series theme activities)
◆ 10,000 people pray in the Spring Festival Garden 2. Detailed activity plan (operation plan 1, operation plan 2)
◆ Activity purpose
◆ Content requirements
◆ Active object
◆ Activity time
◆ Precautions for participation (rules of the game)
◆ Incentive measures
(2) summer activity organization (enterprise love and marriage theme activity month)
◆ Whole Ecological Beer Festival
◆ Qingshan is the first laurel? An oath of eternal love? Marriage meeting
◆ The first outdoor training camp (base)
◆ Youth summer camp activities in the whole region
◆ Youth Sketching Competition (Children's Day)
2. Detailed activity plan (operation plan I and operation plan II)
◆ Incentive measures
(3) autumn activity organization (Festival theme series activity month)
ASEAN and Food Series Theme Activity Month Mid-Autumn Festival Carnival Night (10,000 Couples) Chongyang Activity Series
2. Detailed activity plan (operation plan I and operation plan II)
◆ Precautions for participation (rules of the game)
◆ Incentive measures
(4) winter activity organization (media cooperation and large-scale amorous feelings exhibition series theme activity month) (reflecting big brands, big events and big marketing)
◆ The First Exotic Exhibition
◆ Hold radio and television media (programs) (Green Apple Paradise (cooperation between Xida University and Qingxiu Mountain))
◆? Amway Nutrilite? Long-distance running fitness activities II. Detailed activity plan (operation plan 1 and operation plan 2)
◆ Precautions for participation (rules of the game) ◆ Reward method
2. Selection and application of promotion methods
(1) employee promotion
◆ Negotiation and negotiation with travel agencies and key customers (units)
◆ Distribution of promotional materials (what kind of promotional materials and distribution targets)
◆ Time, schedule and task arrangement of personnel promotion.
(2) TV promotion plan
◆ TV station selection
◆ Release timing ◆ Theme promotion and advertising appeal
◆ Cost control
(3) Newspaper promotion plan
◆ Newspaper selection (newspaper soft articles, newspaper clips, loose-leaf papers)
◆ Publication and broadcasting schedule
◆ Theme promotion and advertising appeal
◆ Cost control (number of copies)
(4) Outdoor advertising and promotion plan
◆ Outdoor advertising site selection
◆ Advertising and content selection
◆ Advertising design and production
◆ Cost control
(5) Network promotion scheme
◆ Network selection (own network)
◆ Main content recommendation
(6) Public relations promotion plan
◆? Castle peak as evidence? Witness the 30-year large-scale series of activities of Guangxi College Entrance Examination.
◆ Poverty alleviation and loss
◆ (7) Other publicity and promotion plans
◆ Tourism promotion
◆ Promotion of Tourism Fair
◆ Promote with the help of travel agencies.
3, the recent publicity expenses budget (summary of the above expenses)
◆ Seven, advertising creativity and copywriting
telescript
(2) Soft articles in newspapers
(3) News reports (public relations activities)
Eight, effect prediction (omitted)
(1) questionnaire survey
(2) Interview and survey outline
(3) Market research report? May day? The first lesson of becoming a true Buddhist is to convert to the Three Treasures through a trip with worshipping mountains as a magic weapon. Only by relying on the strength of Buddhism, Buddhism and monks can we get happiness from suffering and reach a free and liberated world.
Has it happened many times in our history? Difficult way? , also known as the movement to destroy Buddha. These facts of destroying Buddhism dealt a great blow to Buddhists, and at the same time raised a very serious question, how can we preserve Buddhist scriptures? Fangshan Shijing is a classic stone carving made by Master Jingwan in Sui Dynasty to ensure the spread of Buddhism to future generations. Since then, it has experienced the Sui, Liao, Tang, Jin, Yuan and Ming Dynasties, which lasted 1039, and the Buddhist scriptures were carved in 1 122 parts, with 3572 volumes and 14278 blocks, which is a historical record.
However, after converting to Sambo, modern people are full of respect for Buddha treasure and monk treasure. However, due to the fast pace of modern life, people feel irritable and stressed, which affects their attention to the magic weapon to some extent.
The purpose of holding this activity is to let believers personally visit the magic weapon culture of Shijingshan and understand Master Jingwan's ambition to preserve Buddhist scriptures under legal difficulties, so as to enhance their respect for the magic weapon. At the same time, worshipping the Stone Mountain is a good practice, which can be blessed, get rid of Jaken's evil thoughts, reduce my habits, get rid of bad karma, and gain a magic weapon induction.
1, Activity Time: May, 2008 1 day-May 3 (three days and two nights) 2. Venue: Yunju Temple, Fangshan District, Beijing 3. Number of participants:
99 people 4. Personnel requirements:
(1) is a second-order disciple of Buddhism or a lover of Buddhist culture (2) Age:
18-45 years old (3) Good health and perseverance. 5. Activity flow: It was reported in May 1 that it began to close its doors. On May 2nd, I visited Shijing Museum and Yunju Temple for 100 people to worship the mountain. Deep into the scriptures, wisdom is like the sea? Leave early on May 3rd and return to 6. Organizational unit:
Beijing Yunju Temple, Treasure Magazine, Buddhist Cultural Tourism Network 7. Activity report:
Network, radio, magazines, newspapers, movies, television and many other media will be organized to participate in the report.
Project Planning Book of Tourist Attractions (VI): Project Planning Book of Phoenix Scenic Spot
I. Introduction to the Project
Second, the content of the project
1, project basis:
According to the present situation, existing problems and development trend at home and abroad.
2. The significance of the project:
This paper discusses its role in promoting industrial progress, economic construction and social development.
3. Project contents and objectives:
Explain the content and objectives of the project.
4, project feasibility analysis:
(1) Analyze the feasibility of the project, including the existing units, strength, existing conditions, work basis and advantages of the project.
⑵ Analyze the existing problems and solutions.
5. Demand forecasting and analysis
(1) market positioning and market analysis
⑵ User analysis
(3) Market environment and prospects
6. Methods used to complete the project.
This paper expounds the methods needed to complete the project.
Three. Project sponsors, shareholders, management and technical support
1. Background of project sponsor:
Explain the situation of the project sponsor.
2. The business of the project sponsor, including the financial statements of the last three years:
(a) the operation of the project sponsors.
(two) the financial statements of the project sponsors in the past three years.
3. Resumes of major shareholders and management personnel of the project sponsor.
Four. Marketing and sales arrangements
1. Basic market information:
(1) The main purpose of the product.
⑵ Current production capacity, growth rate and price changes in local, domestic and export markets.
2. Project production capacity, production cost, unit sales price, main sales targets and estimated market share:
(1) production capacity and production cost
Unit sales price, main sales target
(3) Estimated planned share
3. Product customer information and sales channel arrangement:
(1) Customer information
Explain the customer's situation.
(2) Sales channels
Introduce the arrangement of sales channels.
4. Current market competition:
(1) Other existing manufacturers
List the situation of other manufacturers and the most threatening places.
(2) Planning new similar projects and alternative products.
List the similar projects of these manufacturers, the specific situation of substitute products, and point out their potential threats to the current projects.
5. Tariffs and controls on the import of similar products:
6, the main factors affecting the product market:
Analyze in detail the factors that can affect the product market.
Verb (abbreviation of verb) technical feasibility, personnel, raw material supply and environment
1, production process of the project plan:
2. Cooperation arrangements with other companies:
3, project personnel training and key technical guarantee:
(1) personnel training
Elaborate on personnel training.
(2) Key technical guarantee
This paper expounds the guarantee of key technologies.
4, local labor and infrastructure:
Detailed description of communications, transportation, water, energy, power supply, etc.
5. Breakdown data of production costs and expenses:
6. Source, price and quality of raw material supply:
7. The relationship between planned production facilities and raw material supply, market and infrastructure:
8. Comparison of planned production facilities and plans with existing similar production facilities:
9. Environmental factors of production facilities and countermeasures.
Investment budget, financing plan and benefit analysis of intransitive verbs
1, project investment and fund arrangement:
2. Project fund structure:
This paper expounds the amount of shareholders' capital investment, shareholders' loans and bank financing.
3. I hope that the participation methods of international finance companies and consortia, including equity, loans or both:
4. Project financial forecast:
Forecast the returns of production, sales, capital and liabilities, profits, capital flow and benefits.
5. Main factors affecting efficiency.
Seven, government support, management and approval
1, the influence of local government's industrial policy and investment direction on the project:
2, the local government can provide incentives and support for the project:
3. Contribution of this project to local economy:
4, project approval procedures and time.
Eight. Project preparation and progress schedule
1, item decomposition:
According to the actual situation of the project, the project is broken down into several smaller modules.
2. Milestones:
List several possible milestones of the project.
3. Timetable:
The specific timetable for assigning projects.
4. Funding arrangements:
Allocate funds for each cycle and decomposition of the project.
5. Personnel arrangement:
Personnel arrangement for each project module and time period.