Low-key mysterious rich woman
Slightly fat, she permed her curls with a sweet smile.
10 For many years, this low-key rich woman has created her own Longhu Kingdom, and there are about 200,000 "Long Min" in Chongqing alone.
Judging from the resume of the directors in the prospectus of Longhu Group, it is clearly stated that Wu Yajun 1984, 45, graduated from the Department of Navigation Engineering of Northwestern Polytechnical University; From 1984 to 1988, I worked in avantgarde instrument factory. 1988 to 1993, worked as a reporter and editor in China City Appearance Newspaper. "She never gives interviews." Everyone in the media knows that Wu Yajun is mysterious to the outside world because he has always kept a low profile. The public can only say that they have "heard" about what happened to Wu Yajun.
Ordinary students in the top class of Hechuan Middle School
According to Times Weekly, Wu Yajun's hometown, Yingpan Street, Hechuan, is located in a county town more than 50 kilometers away from Chongqing. Neighbors said that Wu Yajun won the appreciation and care of teachers when he was in primary school. "Treat her like your own child." As a result, Wu and Zhang's daughter became good friends, and Zhang's daughter, Zhang Wei, also became a reliable partner in Wu Yajun's career. "She jumped up and read a book." This is the impression left by Wu Yajun to the students.
"Wu Yajun spent three years in high school here, with 80 classes, the only top class in the grade." Huang, the head teacher of Wu Yajun Hechuan Middle School, recalled that Wu Yajun was one of his impressive students. Her grades are average in the class, and she speaks and does things in a boy's style, much like a boy.
He said that many girls are passive Nuo Nuo, gentle and tender, but Wu Yajun is different from these girls. Although she is obedient and sensible in class, she doesn't have much contact with other students. According to Huang, she basically doesn't have very good friends in class.
"The runner-up family is very ordinary and the economic conditions are average." So he was surprised when he heard that the general manager of Longhu was Wu Yajun. "Wu Yajun study well. Her mother is a tailor. Sometimes I take clothes to the shop to help mend them. The runner-up also invited me to her house for dinner. "
Huang said that after graduating from high school, Wu Yajun was admitted to Northwestern Polytechnical University in Ann, majoring in maritime engineering. After finishing college, many people don't know Wu Yajun's whereabouts. Perhaps it is because Wu Yajun is too low-key, and there are even rumors on the Internet that "Wu went to work in a secret place after graduation".
Golden collar in the' 80 s
Yesterday afternoon, the reporter contacted Wu Yajun's colleague who used to work in Qianwei Instrument Factory. After entering the factory, several old colleagues of Wu Yajun talked about Wu Yajun, saying that she was "popular, modest and low-key". 1984 was assigned to Qianwei instrument factory, and was assigned to 16 workshop as a technician after arriving at the factory. Because of her excellent work, Wu Yajun was also assigned to be a part-time teacher in the RTVU of the factory. "The students assigned to our factory at that time were mainly undergraduates from famous universities such as Shanghai Jiaotong University, Northwestern Polytechnical University and Harbin Engineering University." Gu, the current Party Secretary of Qianwei Instrument Factory, diligently recalled that Wu Yajun's salary at that time was about 100 yuan/month, which was an absolute high salary at that time and was known as the golden collar of the 20th century.
As Wu Yajun was born in a tailor's family, she can make her own cheongsam. It was no secret that Wu Yajun had this specialty in the factory at that time. Teacher Li, who was assigned to work in the instrument factory two years earlier than Wu Yajun, said: "Her own cheongsam will be worn when receiving foreign guests." In the eyes of old colleagues, Wu Yajun is still a positive person at work. 1986, the factory introduced foreign technology for the first time and cooperated with Germany. Hearing this, Wu Yajun asked the leader to be a translator and receptionist.
"In the late 1980 s and early 1990 s, on the occasion of reform and opening up, college students began to change jobs one after another." Gu Qin said, "Wu Yajun also left the factory at that time." .
She got the opportunity through hard work.
"At that time, I knew from her speech that one day, she would get ahead." In those days, an old colleague who was assigned to the instrument factory in the same year as Wu Yajun recalled. When the reporter turned to find the mysterious man, he was holding a newspaper and turning over the news that Longhu Group went public in Hong Kong.
The person who did not want to be named introduced that in 1984, 1 1 college students were assigned to work with Wu Yajun in the instrument factory. But only Wu Yajun was assigned to the factory from Northwestern Polytechnical University. "There were so few college students in the school that we could communicate with each other. Her personality is very cheerful. " Regarding Wu Yajun's achievements, he said: "Her success is due to opportunities, but more importantly, it was achieved by her own efforts and the precipitation of her own culture." .
Wu Yajun's outstanding talent in his work is not unique. When she heard that Wu Yajun was the boss of Longhu, Chen Haiyan, who is now the office director of the instrument factory, said that she was not surprised at all. "She was already excellent at work, and I knew at that time that this baby was good."
A female boss with a clear distinction between public and private
In 1990s, Wu Yajun became a reporter for China City Appearance. Later, Wu Yajun became attached to real estate and Longhu Group was born. In June, 2009, the buildings in Longhu have densely covered Chongqing, and successfully expanded in Beijing, Shanghai, Xi, Chengdu, Wuxi and other cities.
Most Longhu employees don't want to talk about Wu Yajun, the chairman. Judging from the daily communication, most Longhu employees sincerely use "good" to evaluate their bosses. In the eyes of employees, Wu Yajun has delicate feelings and no airs.
165438+20091October 3, the reporter interviewed a senior executive of Longhu Chongqing Company after many twists and turns. She said that she is a boss with a clear distinction between public and private, and she will put the long-term development of the company in a very important position. She said that only in this way can all employees of Longhu Group have a clear conscience. "In terms of management, she will never be crony. She once resigned from her old subordinates in tears for the long-term development of the company. " A Longhu employee proudly talks about the management style and way of doing things of his female boss.
real estate
Wu Yajun University majored in maritime engineering, and later became a reporter. A bad experience in buying a house made Wu Yajun dream of building his own house. For more than ten years, she has built the company into the first real estate company in Chongqing and even the southwest with sales exceeding 2 billion yuan. In private, she joked, "I am an angry youth." Entering the real estate industry is a coincidence for Wu Yajun. /kloc-0 0 years ago, Wu Yajun bought a house for the first time. He and his family bought it in Chongqing, with an area of about 80 square meters. He postponed the delivery of the house for one year. There was no natural gas for more than a year after I checked in, so I had to cook by electric stove. At that time, the power supply was very tight, and air conditioning could not be used when using the electric stove, otherwise it would short circuit and summer would be very painful. Wu Yajun is not only troubled by electricity and natural gas, but also by the poor design and lighting of the house. There is no window in her living room, so she can only get lighting by opening another door. The elevator often breaks down. The master who drives the elevator goes to work according to the normal time, and she has to climb the stairs by herself when she comes back late at night. It was a painful experience for her to buy a house. It was from this beginning that Wu Yajun had a dream that "if I become a developer one day, it won't be so bad", which also determined that the real estate industry has great development space.
demonstration project
During the period from 1988 to 1993, Wu Yajun worked as a reporter and editor in "The Appearance of China City", and later founded Chongqing Chenjia Economic and Cultural Development Company. 1995, by chance, Wu Yajun won the development right of Chongqing's "well-off residential demonstration project" through bidding, and started the development of her first real estate project, which was later the Nanyuan project of Longhu Garden. Later, Wu Yajun and Zhongjianke Industry jointly established Chongqing Zhongjianke Real Estate Co., Ltd., and the new company established a development strategy with real estate as the core and residential development as the main development direction. Chongqing Zhongjianke Real Estate was renamed Chongqing Longhu Real Estate. Longhu Garden Nanyuan has since become a proud project of Wu Yajun, and it is still one of the model projects of the Group. "As long as someone comes to Chongqing Longhu, we will take people to see this first project. Although only 1000 yuan per square meter, Longhu did not waste this 1000 yuan. Nothing will be built. " She often says to people around her. Longhu, which is now a household name, has been evaluated by the industry to win with details. "She will tell you what kind of flowers and grass the soil in this land is suitable for, how much density it is, how to match the layers, and what flowers and trees can be both beautiful and practical. Even the number of steel bars, etc. " Qin, executive director of Longhu Real Estate, told reporters that Wu Yajun's accomplishments in gardens, apartment types and even engineering are no less than those of professionals in various fields. Longhu Langlanshan is the first project of Longhu in Beijing, and Wu Yajun supervises and follows up every detail of the project. Before the opening of the model area, she smashed an already built landscape and rebuilt it. "That landscape is the waterscape in the community. I was afraid that a child would fall, so I covered it with a railing. She feels that such occlusion makes the waterscape and people unable to blend. " Sun Jing, head of the media of Longhu Beijing Company, said that Wu Yajun suggested removing the railing, and then changing it into a first step to go down to the water, so that children would not be afraid of falling even when playing in the water, and it would become a hydrophilic landscape. So far, Wu Yajun personally interviewed all the fresh graduates and middle and senior managers of the company; Every new piece of land, she must personally field trips, look at the land in advance.
Be good at learning
Wu Yajun is good at learning from others and will send employees to live overseas for a long time. To learn from other people's technology, ask what are the characteristics of Wu Yajun. Longhu employees will say "the boss is a workaholic" first, and she enjoys the state of work, just as her husband joked that "if you don't work, you will die". Wu Yajun thinks that the details of Longhu are more professional, and she also enjoys playing tricks with professionals in various fields. "You should argue with her about professional issues during the meeting, and she will be very happy," said people around Wu Yajun, who would laugh when she was particularly happy. Since Wu Yajun started his business, he has been good at learning from others. At the beginning of his business, Wu Yajun made a special trip to Shenzhen to visit Vanke and asked Wang Shi how to do real estate. Wu Yajun will also send employees to live overseas for several months to learn other people's designs, technologies and experiences. Besides, she also visited experts from government, finance, real estate and all walks of life, and she likes to learn from them. One of Wu Yajun's articles to Longhu's corporate culture is "research spirit". For example, in order to make the park "fragrant with birds and flowers", Wu Yajun will sit with the staff to study what fruits those birds like to eat, and then plant plants accordingly, which will naturally attract birds to fly.
Successful listing
Wu Yajun believes that it is prudent and safe to take other people's money after listing. To control risks in the industry, Wu Yajun is famous for keeping a low profile. "I am a person who does things." This is her pet phrase. Wu Yajun believes that you should be a man before you do anything. In Qin's memory, one night the company arranged a high-level meeting, and Wu Yajun arrived a little late. As a result, he saw Wu Yajun coming to the office on crutches, because Wu Yajun was looking at the land in Shenyang in the morning and sprained his ankle at the land site. Wu Yajun didn't inform everyone to cancel the meeting. "It is one of her ideals to build a humanized house with professionalism," Qin and others believe that the company's current operation can be so standardized, which is consistent with Wu Yajun's original concept. People close to Longhu, who are rumored to have a hard background, believe that these rumors are not true. If there is a background, it would have been used to take land. Wu Yajun's style of doing things directly affects the company's strategy. Longhu has been expanding cautiously since its establishment until it went public this year, and has expanded to 10 cities across the country. Wu Yajun's vision for the development of Longhu is to be strong first, not to expand rashly. From the first project of 1997, Nanyuan, Longhu focused on developing projects in Chongqing, and after more than five years' efforts, it became the largest real estate developer in Chongqing. In 2005, Longhu walked out of Chongqing for the first time and launched the "Crystal Blue Peninsula" in Chengdu. In 2007, he entered the Beijing market, ploughed the Shunyi plot and launched the Bolanshan project. "Even after listing, we have abundant funds, but we won't suddenly speed up our territory, because controlling risks is also a kind of persistence," Wu Yajun said. We should manage the money more tightly, because it used to be our own money, and it doesn't matter much to her whether she earns more or loses less. Now, when she takes other people's money, she will be afraid and feel at ease. After the market fluctuation in 2008, Longhu became more cautious. Longhu is rarely seen in the land auction market of first-tier cities this year. It is reported that most of Longhu this year is located in second-tier cities. After listing, Wu Yajun set a longer-term goal for Longhu. Wu Yajun said that from the perspective of business scale, Longhu is now a developer in the second-tier camp, and he hopes to enter the first-tier real estate camp at a sustained and stable growth rate in the next three to five years. "Brother" is a word that Wu Yajun often addresses others. She always calls "brother" to the workers and salespeople who work in the garden. In Qin's view, equal corporate culture and creative employees are the core competitiveness of Longhu. In the feelings of management, Wu Yajun has great respect for others. "It makes everyone feel comfortable doing things," Qin said. Wu Yajun will call and say, "Hey, brother, you are confused." There is no shelf at all. "Brother" is a word that Wu Yajun often addresses others, and it is widely used. She always shouts "Brother" to senior managers, middle-level employees and even garden workers and salespeople. In the company, Wu Yajun will not deliberately flaunt the difference between the boss and subordinates. She once asked employees to call themselves Wu Yajun, but everyone felt awkward and gave up; Her office is only a dozen square meters, and it is also very ordinary; She doesn't have a private secretary, and she writes all the important speeches herself. Because of this, the atmosphere in Longhu is very open, and the staff forum is a place that everyone likes very much. Here, employees can express their opinions anonymously. If the problem of a boss in a certain department of the company is mentioned, the boss of that department must come out with his real name to answer and respond. Wu Yajun believes that an equal relationship can make employees better engaged in their work, and she also attaches great importance to this equality. Qin believes that this relationship is mutual, and Longhu employees also agree with the company very much. Before the listing of Longhu, the number of employees subscribed reached more than one billion.
Generosity, generosity and generosity are the impressions of many people who are familiar with Wu Yajun. Different from the family background wrongly written by the media as a tailor, Wu Yajun was born in an ordinary family, and his father was a staff member of a supply and marketing cooperative. The staff of Longhu Beijing Company told such a story. One year at Longhu Company's get-together, in addition to the lucky draw, the boss gave gifts to his subordinates, and each boss selected employees who would give gifts. After listing, Wu Yajun and his wife took out 2.35% of the restricted shares and distributed them to 550 employees of the company as due rewards. She believes that employees should pay first and get what they get. Sheng Tao, chief human resources official of Longhu Group, said that Wu Yajun is an entrepreneur with the temperament of a professional manager. In many private enterprises, the boss is basically supreme. In Longhu, Wu Yajun can be criticized. After listing, in order to reduce the family business color of the company, her husband, Cai Kui, founder of Longhu Real Estate, resigned from the company's vice chairman and other positions. The question that Wu Yajun is most afraid of being asked is how to deal with wealth. After listing, Wu Yajun and his wife's net worth has reached more than HK$ 30 billion. It is believed that she has surpassed Country Garden Yang to become the new richest woman in mainland China. Wu Yajun thinks that it's just wealth on paper. She said that China will produce the richest man, but at present it will not produce such a great organization as Microsoft, which is beneficial to shareholders, employees and mankind. Her real ideal is to become that kind of enterprise. Privately, Wu Yajun joked: "I am an angry youth." She likes reading and is full of energy, and many male subordinates are ashamed. During the eight days of Longhu Road Show, the management followed her to six cities around the world. When she finally came out of Soros Fund, everyone around her was exhausted. She also asked, "Where is our next stop?"
Wu Yajun, Longhu Real Estate: From Female Reporter to the richest woman.