Since Jin Jun joined the company, the high-level division of labor within Tesla China has not been announced. At the beginning of employment, some media raised the division of labor between Jin Jun and Wu Bixuan, then head of Tesla China, but there was no clear response. At the media conference at that time, Ji Long, vice president of global sales of Tesla, said half jokingly that both Jin Jun and Wu Bixuan reported to him. 20 15 February, when Zhu Xiaotong, the general manager of Tesla China, met the media for the first time, he was asked about the division of labor. Zhu Xiaotong said that it is not convenient to disclose the internal division of labor, but he himself is the sole person in charge of China District.
After joining Tesla, Jin Jun appeared in various auto and technology forums for many times to spread Tesla's market positioning and brand image. Jin Jun also participated in the interactive activities of Tesla owners. At the meeting between Zhu Xiaotong and the media, Zhu Xiaotong said that one of Tesla's great achievements in 20 14 was to gather a group of fans and car owners, and Tesla and car owners also achieved good interaction, which can be understood as an affirmation of this part of the work.
It is worth noting that Zhu Xiaotong redefined Tesla's brand positioning at the meeting with the media-Model S was positioned as a luxury high-end electric four-door coupe, which was interpreted by many media as "repositioning Tesla". Zhu Xiaotong said that before, public opinion paid more attention to the story of Tesla's founder and other information, but Tesla hoped that the market would know more about Tesla's product information and put a clear label on Tesla owners.
This position is slightly different from that expressed by Jin Jun in the forum before. Jin Jun once said at the forum that Tesla should not be exclusive to Gao Fushuai, and Tesla's goal is to push high-end technology to the mass market. Jin Jun also wrote an article in the media to advertise the Model 3 that Tesla will launch in the future, saying that the cost of Model 3 launched in two or three years will be reduced by half. However, according to Zhu Xiaotong, at present, Tesla's market positioning is still among high-end people who have certain consumption power and love life and environmental protection. In the future, Tesla may face a wider market, but it may still be a high-end product in the market segment.
In February11,2065438, Jin Jun, global vice president of Tesla and CMO of Greater China, confirmed his resignation. The reason for his resignation is unknown. Less than half a year. Tesla official said that Jin Jun left his post normally, but did not disclose more details.