1. Determine the company image

2. Introduce the company's main business and development history.

3. Raise awareness and strengthen industry cooperation through open activities.

4. Strengthen employee information and improve the quality of the enterprise itself.

5. To produce good news and social benefits.

Two. Preparation before activity

1. Guest invitation: Guest invitation is an extremely important part of the activity. In order to make the celebration give full play to its sensational and positive public opinion role, it is necessary to carefully select guests and invite celebrities as far as possible to create news effects. Important guests should be invited by special people.

2. Advertising content of the opening ceremony: The opening notice shall specify the content, that is, when and where the opening ceremony will be held, and introduce the relevant construction planning, business philosophy and service purpose.

Advertising media arrangement: one week before the event, it is required to provide advertising space on this road section, make advertising manuscripts and advertising plans, and print and distribute gift packages and promotional materials.

3. Production of logo and slogan: The organizer will copy the size of logo.

4. Set up a special preparatory team, implement the team leader responsibility system, assign responsibilities to people and implement the countdown system.

(1) Work completed about 5 days in advance:

(1) Make a detailed activity plan and report it to the superior department for review and modification.

(2) Determine the advertising company and sign a contract on relevant content.

(3) Convene one or two preparatory committees to further discuss the details.

(4) According to the requirements of the project implementation plan, the advertising work began to operate, and the first batch of media advertisements began to be launched.

(2) Work to be completed 3 days in advance:

Send invitations to invite people from all walks of life to attend the opening ceremony.

(2) Various activities (printed matter, gifts, etc. ) should be made and kept by special personnel.

③ The organizer completes the pre-production of the items needed for the event.

(3) 2 days before the activity.

(1) The organizer shall complete the site layout and installation of all banners, colorful flags, light pole flags, etc. 2 days in advance.

(2) Complete the construction and layout of the rostrum two days in advance, complete the arrangement of the sign-in desk, signs, guest tables and chairs, and speakers in the main venue, complete the production of flower baskets, flower cards and courtesy flowers, and complete the arrangement of flower baskets, flower cards and potted flowers.

(4) Implementation of the work on the day of the activity

① At 6:00 in the morning, all internal staff and employees of the company arrived at the scene for final inspection.

(2) all security personnel in place at 7:00 in the morning.

③ At 8:00 a.m., all the hostesses, entertainers and hostesses are in place.

④ At 8:30 am, the host and reporters were present.

At 9 o'clock in the morning, the guests arrived one after another, and the hostess helped to wear the corsage and guide the works into the venue. At the same time, the band began to play music to welcome the guests.

Three. Activity content

1. Location: Hotel

2. Activity time: 9: 00-1 1 p.m.

3. Activity flow:

(1) At 9: 00, the hostess guides the important leading guests to sign in.

(2) At 9:15, the hostess received the company leaders and business partners to sit down.

(3) Play the projection short film at 9: 20, and you can make a publicity short film about the main products of the enterprise company (the company can provide it, or you can use a similar story to find a short film to illustrate the development history of the company), and maintain the display for about 5 minutes.

(4) At 9: 25, the MC announced the official start of the * * * opening ceremony. The master of ceremonies introduced the distinguished guests and read out the list of congratulations for five minutes (applause).

(5) At 9: 30, a small game will be inserted immediately, which will play an oblique role in order to enliven the atmosphere and for the next leader to speak on stage. Let everyone participate from the beginning, which can stimulate enthusiasm, instead of being the routine of leadership speech from the beginning. Game form: let employees answer questions according to the short film (the questions can be the time of establishment of the company, the main business, etc., from difficult to simple, and the last question is set to prepare for the next senior leader of the company to appear. The question is who is the general manager of the company? After the staff answered correctly, everyone applauded warmly (which can be controlled by music), and then the MC invited the general manager to speak on the stage. At this time, the atmosphere of the event has been set off, which is more lively and captures the boring time of the midfield.

(6) Speech by General Manager at 9: 45 (Applause)

(7)9.50 MC invited special guests to speak.

(8)9: 55.

Interactive game: Stick a small note under the table in advance (more creative than issuing numbers), and the content on the note is a product of the company. At this time, the host asked the people present to find a small note, and then randomly selected a table number with a notebook. The lottery table recommends a performance on stage and lets participants guess. Performers can't say the product name, but they can express it in words and actions. There are prizes for performers and participants who answer correctly.

(9) 10:20, the master of ceremonies announced the end of the game. As a result, the hostess gave a gift.

Sketch performance: the development of Ceng Jing, the general manager of the company (which can be directed by employees of the company, can resonate with the audience. You can choose more active personnel and some leaders in the company to perform in person, which is of far-reaching significance, and the history of self-directed and self-performed is more convincing and infectious. The guests said that familiar leaders are more intimate and stimulate appreciation. If the company really can't choose the right person to participate, it can invite professional sketch actors to perform. This effect is more artistic and is an alternative. )

(10) 10:28 The representatives of the advanced employees of the company give priority to the old employees, and can follow the above essay to express their vision for the future development of the company. Inherited the special meaning given by sketch.

( 1 1) 65438+

(12) 10:45 At the end of the dance, the lights suddenly lit up, and the company leaders took the stage to cut the ribbon under the leadership of the lead dancer. (Applause)

(13) 10:55 the company's senior leaders announced the end of the company's opening ceremony, and the master of ceremonies made the final summary.

(14) 1 1:00 guests have dinner with other guests.

Four. Activity budget (based on actual liquidation, this is an estimate)

1. Hostess 4 600 yuan.

2. Venue layout: flower baskets, flower cards, flower pots and corsage 500 yuan.

3. Artist: 1000 Yuan (subject to the actual price)

4.20 prizes: 30*20=600 yuan.

5. Advertising fee: media promotion, printed matter and promotional materials: xx yuan.

6. Venue rental fee: to be determined

7. Catering expenses: to be determined

Celebration planning Part II 1, planning significance:

Haifeng was fortunate to participate in and witness the establishment, development and growth of Yuzutang. Today, at the invitation of Yuzutang Enterprise, Haifeng is very pleased and proud to participate in the planning of the 10th anniversary celebration of Yuzutang again.

For Yuzutang, ten years means brand value!

The growth of Yuzutang not only brings its own harvest and success, but more importantly, its innovation, science, management, health and happiness have played a role as a progress engine for the healthy development of the whole industry.

First-class enterprises make standards.

In the new field of health industry, Yuzutang revolutionized the interpretation of success from theory to practice.

The industry status of Yuzutang cannot be shaken;

The waiting position of Yuzutang is unattainable;

Ten-year course of Yuzutang

It is an outstanding product in the field of health in the historical process of China's reform and opening up;

It is a decade in which Qian Qian has absolutely experienced Yuzutang and the consumers who love Yuzutang are healthy and happy;

Ten years' accumulation is a great wealth;

It's been ten years, but it's only ten years. I believe that a more splendid decade is about to begin-the tenth anniversary celebration of Yuzutang is a more brilliant milestone, a gas station, an engine, an accelerated runway and a higher level of caries.

It is of great significance to pay attention to the tenth anniversary celebration of Yuzutang!

This should be a grand meeting to review ten years' efforts.

It should be a grand gathering of gratitude to the party and government, society, consumers, colleagues, employees and friends. (Don't forget to invite the above people)

It should be a song and dance event with laughter, unbridled laughter and joy of success;

It should be a swearing-in meeting to describe the grand vision for the next decade, with a zero mentality, accompanied by wind and rain, helping each other in the same boat, making great efforts to create greater glories.

Second, the theme positioning

(1) 10th Anniversary Celebration of Yuzutang

Note: the theme is distinct and prominent, covering a large area, concise and clear, and clear at a glance. But without innovation, it fell into mediocrity.

(2) Create more glories in the new decade! -10th Anniversary Celebration of Yuzutang

Note: What is the real purpose of the celebration?

I mentioned this at the end of my opening remarks.

The famous ancient chapter "Debate on Cao Gui" said: "Work together, then decline, and finally run out". Scholars can't let go, and the precious spiritual wealth of Yuzutang for ten years is persistence, forge ahead and continuous innovation.

The purpose of celebration is not all entertainment.

One, one meal. But to take this opportunity to show the world the vision and greater determination of Yuzutang in the new decade. Only in this way can we gather popularity, support your corporate vision, and accumulate greater motivation to make the enterprise in an excited state, in a red-eyed and insatiable gas field, and make the enterprise invincible.

The enterprise management ideas of Huawei and Lenovo in China are worth learning.

"Full loss, modest benefit" is a universal truth. Seeing such a theme is clear-cut, purposeful, attractive, inspiring and unconventional. All the people invited to the grand event are full of curiosity, confidence and enterprise.

-Make efforts, make efforts and pay money to plan the 10th anniversary of Yuzutang.

Third, the planning content

Because it is the tenth anniversary celebration of Yuzutang, the general rule is to celebrate once every five years and once every ten years.

The tenth anniversary decided to be large in scale and high in tone. In:

Very emotional, very emotional, very inspired, as well as the interpretation of timbre.

(1) A strong feeling-visual shock.

The planning in front of the main venue of the center performance must have a large-scale photosensitive visual impact effect.

A) Exhibition board at the entrance of the venue-5 meters high and 3 meters wide guest message board (as follows) (very infectious)

The significance of setting up exhibition boards: strong visual impact; Comparison of the atmosphere at the scene; Interactive participation of participants; Participants praised the creative play of culture.

The concept of "prosperous times after ten years of storms" means: the cooperation concept recognized by more than 30 brands/the concept recognized by both employers and employees/the concept recognized by enterprises and consumers/the concept recognized by society and enterprises/the concept that can be passed down yesterday and today.

B) Gallery-style exhibition board in front of the gate of the celebration venue-2-meter-high x 1.5-meter-wide nationwide chain Yuzutang graphic congratulations propaganda board (big appeal)

Note: there are three boards, one is a shop; The second is a congratulatory letter from employees; The third is the copy of the store.

Meaning:

More than 30 enterprises distributed in the national Yuzutang have intensive scale effect, and a welcome letter was formed outside the central gate of the celebration venue, which not only publicized the strength and brand influence of enterprises, but also enhanced the visual impact of the scene, giving pride, self-confidence and motivation to the leaders, customers, friends and employees attending the meeting.

After the meeting, you can also put the exhibition boards in the aisles of various royal foot pavilions in Guangzhou for publicity, so as to affect the reputation and loyalty of consumers.

The film board effect corresponding to the TV feature film "Jade Foot Hall in China" was shown at the celebration.

(Veneering effect)

C) The cartoon image of Xiaolong in Yuzutang (2)

It is 2m high and1.5m wide. The dragon claw holds the golden signboard of "Yuzutang 12"

A hatchback was placed at the door in the middle of the venue.

Meaning: visual impact; Activation site; Strengthen corporate image; Inherit the dragon's strong health concept culture and the service concept we enjoy.

(2) Visual and auditory impact in the celebration venue!

A) Design of the back panel of the rostrum: standard color of logo subject words.

B)30 minutes to introduce Yuzutang enterprise feature film (pre-conference screening): (Very emotional, touching and inspiring)

China Royal Football

Our royal pedicure house

Love ambassador, health pioneer

Note:-the TV station where Yuzutang is located shoots half-hour feature films all over the country;

-local city scenery, prosperous for 5 minutes;

-Shop facades, signboards, etc. 5 minutes, including bustling street scenes and night scenes;

-Interior decoration and facilities for 5 minutes;

-5 minutes to work;

-Interview local consumers in local dialect to positively evaluate Yuzutang for 5 minutes; (There should be a TV microphone logo, and at the same time, the authentic dialect should be recorded randomly;

-the person in charge regrets for 2 minutes.

—— All employees of Yuzutang take a group photo in front of a good corporate background (the photo is reserved for making a propaganda backboard for the promenade) and shout slogans in unison (3 minutes):

Article 3 of Celebration Planning I. Exhibition Category

1, Celebration Exhibition of Famous Calligraphy and Seal Cutting Masters

Mode of operation: the website sends a special letter, inviting famous people from all over the country to write inscriptions and make them into special stickers for exhibition. His works are included in the commemorative book of "The 5th Anniversary of China Seal Cutting Network" and the activities plan for the 5th anniversary celebration.

Time: It has already started, and it will be displayed at the end of April.

Responsible Moderator: Ping Li and Gu Zhang Song, from Yuanzhai.

2. Exhibition of New Works by Famous Artists

Mode of operation: The website sends a special letter, asking famous national artists to provide 3-5 new works and make them into special stickers for exhibition.

Time: It has already started, and it will be displayed at the end of April.

Responsible Moderator: Ping Li and Gu Zhang Song, from Yuanzhai.

3. Moderator's Recommendation Exhibition

Operation mode: moderators at all levels recommend themselves, provide personal photos, artistic resumes and seal cutting works to the moderator conference room for special posting, and the responsible moderators will edit and display them uniformly.

Time: submission will be accepted from now on, and will end with special post at the end of March.

Responsible Moderator: A flower, a world, Jiang Hong, Baiyinlou.

Second, choose a category.

1, seal cutting proposition creation competition (co-organized with Youth Calligraphy magazine)

Mode of operation: With the theme of the 5th anniversary of China Seal Carving Network, a contest on the creation of netizens' works was held, and each person created 2-3 works. The content consists of two parts: ① You must choose one of the two propositions; ② You must create a free essay seal of 1-2, referring to previous years' experience. After submission, all netizens and management will conduct two rounds of evaluation. The winning and selected works will be displayed by the responsible host. The winning works were published in the seal cutting edition of Youth Calligraphy Newspaper or Calligraphy Guide. Each selected author subscribes to 2 commemorative books at the cost price.

Time: submission will be accepted from now on, and the deadline will be April 10, after which review and presentation will begin.

Responsible Moderator: Master Gao, Master Pingzhai and Wuling Laojing.

Submission address:

Preliminary voting:

Re-evaluate the vote:

2, seal script proposition creation contest

Mode of operation: With the theme of the 5th anniversary of China Seal Carving Network, a contest of proposition creation of netizens' works was held, with 2 works per person/kloc-0. According to previous years' experience, it will be submitted through special post. After submission, all netizens and management will conduct two rounds of evaluation. The winning and selected works will be displayed by the responsible host.

Time: submission will be accepted from now on, and the deadline will be April 8, after which the review and exhibition will begin.

Responsible host: the old man, General Dou Gan.

3. Select "Top Ten Moderators", "Top Ten Netizens" and "Top Ten Hot Posts"

Mode of operation: The "Top Ten Moderators" mainly vote online, and the members of the management committee do not participate, leaving the opportunity to the grassroots moderators, and those who get more votes are elected and awarded the Medal of Honor; Candidates of "Top Ten Netizens" are nominated by netizens, and the winners are decided through discussion at the host meeting, and medals of honor are awarded; The moderator's meeting discussed the most popular and influential theme posts this year and won the Medal of Honor.

Time: Vote from now on, and invite netizens to vote for about half a month to discuss the final winner.

Responsible Moderator: Alone on the high building, Xu Jun, White Wolf Knife.

4. Business Center 5th Anniversary Award

Operation mode: Set the selection items, formulate the selection rules, determine the final result by combining all netizens' votes with those of shopkeepers and moderators, and plan the "Fifth Anniversary Celebration Program". Reward and punish according to the selection results, and modify the existing rankings according to the results.

Time: You can start today.

Responsible Moderator: Liu Zhai, Aque

5. Shop selection in the business center

Operation mode: Set selection items, formulate selection rules, and combine all netizens' votes with those of shopkeepers and moderators to determine the final result. Reward and punish according to the selection results, and modify the existing rankings according to the results.

Time: You can start today.

Responsible moderator: A Que, a northern scholar

Third, business category.

1, discount for famous works.

The website invites managers or network experts to carve or create calligraphy works for netizens at a discounted price, and the price is determined by auction. Each famous artist only provides 1-2 pieces.

Time: The auction will start at the end of March.

Responsible Moderator: Website

2. Special auction organized by the business center.

Time: The auction will start on April 8th.

Responsible Moderator: Website

Fourth, management class.

1. my essay with seal cutting network

Mode of operation: Please talk about your feelings about China Seal Cutting Network in the form of an article, and you can also make comments and suggestions. After submission, the winners and finalists will be selected, and the winners and finalists will be given appropriate rewards, which will be included in the fifth anniversary of China Seal Cutting Network.

Time: It will start around mid-March.

Responsible Moderator: Yan, Shaanxi, Henan aborigines.

2. Set up an anniversary column and organize annual activities in the column. And serve as a fixed column.

Operation mode: refer to previous years and record the ups and downs of netizens in the past five years in the form of memorabilia.

Column address:

Time: end before the end of March.

Responsible Moderator: Taomu, Taoyuan, Dao Lang on the sea, aborigines 123.

Verb (abbreviation of verb) summary.

Comprehensive activities of the 5th anniversary social celebration, editing and publishing the commemorative album "The 5th Anniversary of China Seal Cutting Network".

The contents include: a summary of the website's five-year history, embedding relevant pictures; Famous inscription; "Proposition Creation Competition" winning netizens' works; List and work of China seal cutting network management team.

Time: Start soliciting contributions from now on, and publish the book before May Day.

Funding: part of the website and part of the netizens buy books.

Responsible: Mainly the staff of China Seal Cutting Network Headquarters, with the cooperation of all moderators.

Appendices of intransitive verbs (added continuously)

Congratulations on the "Celebration of the 5th Anniversary of the Opening of China Seal Cutting Network";

Xiling seal club

China Xie Shu zhuan ke Committee

China art research institute China zhuankeyuan

Zhong yin nan she

Shaanxi Xie Shu Seal Engraving Committee

He' nan province Xie Shu zhuanke Committee

Liaoning province Xie Shu zhuanke Committee

Shuangqi printing plant

Calligraphy guide seal engraving plate

Youth calligraphy magazine

Celebration Planning Part IV Activity Time: XX165438+1October 8th.

Venue: Gaoshi pc Stone, Global Stone and Taxinggang Stone.

Planning and Undertaking: Fengqiu Li Qing Nan 'an Company (Diandian Xiqing Nan 'an Chain Store)

Planned time: XX year 65438+1October 28th.

Planning purpose:

We will integrate special products and special festival services to plan and undertake a grand groundbreaking ceremony for your enterprise, aiming at promoting your unique culture, promoting popularity and promoting the overall improvement of corporate image.

Arrangement of the rostrum: (Roman style, podium, leadership stop sign, push desk, stereo, microphone, bonsai, red carpet)

1. The microphone of the rostrum is arranged in front of the rostrum for the leaders to speak.

2. The microphone on the right side of the podium is arranged for the host to introduce the leaders and guests.

3. Background of the rostrum (renderings scheme).

Sign-in desk: (miss etiquette, sign-in desk, tablecloth, sign-in card, guest corsage, welcome corsage, tent, gift)

The guest check-in desk can be placed at the start-up door of the enterprise, and a hostess can be arranged at the door to bring corsage to the guests in time. (At the same time, there are military bands, prestige gongs and drums to welcome guests, dragon and lion dances, chest dances and other performances.)

On-site atmosphere layout: (balloon launch, colorful flags, red carpet, electronic salute, royal salute, military band, majestic gongs and drums, balloon flying, chest dance, dragon and lion dance team)

1. There are four royal salutes and six electronic salutes on the left and right sides in front of the rostrum. When the leaders push up the auspicious pole and announce the start of construction, these salutes will be released.

There is a small balloon hidden behind the background of the rostrum. When the leader pushes the auspicious pole to announce the commencement, the balloon will be released.

3. There are 8 cold fireworks on the podium, which are released when the works are published.

4. Two double dragon arches are placed on both sides of the rostrum-symbolizing the meaning of the enterprise "flying dragon in the sky, brilliant tengda". There are four golden earth waterfalls under the archway, and there are four characters of "foundation laying ceremony".

There are arches, balloons, colorful flags, red carpets and bonsai around the rostrum.

6. Place colored flags and balloons around the project and beside the road to create a strong publicity atmosphere and shape the overall image of the enterprise.

7. Put the forklift trucks with 10 to 15 on the left side of the podium.

8. There are two bathrooms 300 meters away from the rostrum.

On-site atmosphere building:

Through the special atmosphere arrangement, the dress of the etiquette lady, the band's performance support, dragon and lion dance, balloon foil, royal salute, golden ball and electronic salute to highlight the atmosphere.

Ceremony flow: (exact time to be determined).

165438+1The site layout was completed at 5pm on October 7th. (except for electronic salute, royal salute, military band, majestic gongs and drums, breast-beating dance, dragon and lion dance team and hostesses).

165438+1October 8: At 7:30 in the morning, all things and personnel at the site were in place. (Including electronic salute, royal salute, military band, majestic gongs and drums, breast-beating dance, dragon and lion dance team, and hostesses)

165438+18 October: 8:00 a.m., please ask all personnel to check all the equipment on site (including whether the power supply is sufficient, audio debugging and other issues).

165438+1October 8th:

At 8: 00 am-10: 30 am, the guests were introduced by the hostess. (wearing a corsage)

10:30- 10:40 The host introduced the situation and enterprises of Gaoshi pc Stone, Huanqiu Stone and Taxinggang Stone.

The host announced the graduation ceremony.

From 10:45 to 10:50, the host announced the official start of the groundbreaking ceremony. (Please invite leaders of the Stone Association, provincial leaders, municipal leaders and enterprise leaders to publicize the auspicious pole. )

At this time, the release of royal salute, electronic salute, small balloons and cold fireworks, music played by military bands, magnificent gongs and drums, dragon and lion dance performances, trucks and mud shoveled out at the same time, pushing the foundation laying ceremony to a climax.

1 1:30, the host announced the end of the groundbreaking ceremony.

1 1:35 lunch (Ming Chaoda Hotel)

This activity:

The first purpose of the groundbreaking ceremony is to be as simple and clear as possible, grand and warm.