KFC is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world.
Founded by the founder Harlan Sanders on 1952, it mainly sells fried chicken, hamburgers, French fries and rice. High-calorie fast food such as egg tart and soda.
Translation: 1952 was founded by the founder Harland Sanders, and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
KFC and Pepsi formed a strategic alliance to sell carbonated drinks provided by Pepsi. 20 17 June, "BrandZ Top 100 Most Valuable Global Brand 20 17" was announced, and KFC ranked 81ST.
KFC has formed a strategic alliance with Pepsi-Cola and regularly sells carbonated drinks provided by Pepsi-Cola. 20 17 June, BrandZ 2065 438+07 Top Global Brands 100 was released, and KFC ranked 8 1.
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KFC launches new restaurants in national 16 cities. As one of the first 130 transformation restaurants in China, Beijing KFC Qingta Restaurant welcomes guests with a different look. This move should be in line with Su's promise at KFC's national press conference on March 27th this year. "We expect to innovate the menu at least once a year in the future and launch a considerable number of new products every time." .
In addition, KFC "will present new store design, new product packaging, new employee uniforms, and new attempts in digital media, including APP, electronic menu, prepaid cache, etc." .
New concept of restaurant.
When you step into the Qingta restaurant in KFC, the first feeling is the fresh and quiet atmosphere. The original iconic KFC red in the store has been replaced by beige and gray, and the specially customized and photographed paintings on the wall are quite eye-catching. The new restaurant design concept "restaurant" abandoned the decoration concept of traditional fast food.
The restaurant takes the bar as the visual center, which comes from different styles of furniture in different times, increasing the thickness of time. The low-hanging downlights above the long dining table reflect soft lights, supplemented by partitions decorated with green plants, making each area like a restaurant at home. No matter eating, chatting, reading or surfing the Internet, you can get what you need without being disturbed.
The design of the new restaurant shows KFC's empathy for the changes in consumer demand and creates a comfortable dining environment for consumers.
People's Network-KFC transformed and continued the national appearance of the new concept restaurant.