HM is hennes &；; The abbreviation of MauritzAB, ErlingPersson, was founded in Sweden on 1947, mainly engaged in selling clothes and cosmetics. The development of H & ampM is amazing, with more than 3,000 specialty stores covering 28 countries. Germany is his biggest market, followed by Sweden and Britain.

Clothing industry is a loose industry. In every market, H&; M will face competition from international and local retailers, independent stores and department stores. In this regard, the company will pay close attention to every move of competitors, especially the price adjustment. But more importantly, H &；; M pays more attention to internal operation and strives to make its products the favorite of local consumers.