With the maturity of Internet technology and the low cost of Internet, online marketing has gradually become a hot industry. Many newcomers flock to learn, but passers-by in black find that many people's learning effect is not very satisfactory. Today, I will discuss with you some methods and skills of learning online marketing, hoping to help some newcomers.

First, clear the purpose and grasp the key points. Make clear what is the purpose of learning online marketing and what you want to do. Only by clarifying the purpose can we find the key points, and then focus on learning online marketing. For example, when looking for a job, you can focus on network promotion, network marketing and SEO. For example, if you are a business owner, or in order to start a business, you should make more efforts in website planning and website operation. Then, there is still a work to be improved.

Second, the correct learning mentality Many people like to read articles online to learn. Since it is learning, we should be modest and cautious. However, quite a few people are studying with a critical attitude. This attitude will never learn anything real, because they only pay attention to the shortcomings of others.

I often go to industry websites to read other people's articles and learn from their experiences. But after studying it, I found that the comments below many articles are abusive, such as criticizing the author for pretending not to know, criticizing the author for inexperience and so on. Every time I see this, I feel inexplicably sad. No matter what others write, people can take the time to type out their experiences word for word and then share them online for free, which is worthy of recognition and praise.

Even if someone else makes a mistake, you should also think about where he made a mistake and whether we will make this mistake in the future. In fact, the experience of failure is more valuable. Take other people's things for free and say that other people's things are not good. This mentality itself has problems and you can't learn anything.

Third, learning concept is better than learning method. One of the most important principles of marketing promotion is learning concept, not just learning method. For example, online marketing, some students promote food websites and ask for advice and study everywhere. At this time, someone told him that the forum had a good promotion effect and taught him how to make a food website. A few months later, he changed his job and promoted medical websites. As a result, he was confused and asked for advice again. Because he didn't learn the promotion of medical stations, this is the result of only learning methods and not learning ideas. In fact, if he learns the essence, no matter what kind of station he is given, he can immediately come up with an effective marketing promotion plan.

Therefore, we must not fall into the so-called method and concentrate on studying the method all day. Especially when those experts study, they should pay more attention to their thinking and thinking mode. These are the most core and essential things. If we only study superficial methods, we will find that the methods and means of these experts are always endless, but in fact, no matter how many methods and means they use, there are always rules to follow. When you study,

Fourth, communicate with people. Do marketing promotion, and deal with people every day. You must learn to communicate with people. The easiest way to promote the website is to add QQ group. When adding a group, you should pay attention to:

1, the group doesn't talk much about the essence. Don't add too many groups in the early stage, look at your energy. 2. Take the initiative to speak and communicate more. Newcomers have just joined the business, and everyone doesn't know you. We join the group mainly for consulting and learning. So keep a low profile and communicate with people more actively. After a period of communication, we become friends, and then we can exchange deeper things. And these people have developed into your network resources.

Secondly, join forums and SNS. After all, the influence of the group is limited, and the senior group has 500 people. Therefore, if you want to communicate with more people, you need to seek a bigger platform, that is, forums and SNS. After registering for BBS and SNS, you should communicate with people more, improve your level and increase your popularity on the website. Communicate more with others in order to gain knowledge and experience. When you get high in the industry forum, you will find that you have unconsciously grown from a novice to a novice. Increasing popularity is to accumulate contacts and enhance influence.

Fifth, write more and summarize more. If you want to do a good job in marketing, you must have a good pen. Because "writing" is the basis of network promotion. For example, soft text promotion, forum marketing, blog marketing, SNS marketing, Weibo marketing, email marketing, event marketing, news marketing, word-of-mouth marketing, virus marketing and so on. , are involved in writing, and even to "write". On the other hand, there are many things summarized by A. Even other people's things will become their own after their own summary and refining.

The last key point of realization and persistence is realization and persistence. No matter how hard you study, website promotion will only stay in theory. In practice, there will definitely be such and such situations. Therefore, it is not enough to talk on paper, but to practice. In addition, we must persist. If you want to succeed, no one will succeed casually. Anyone who is very successful in a certain industry will succeed.