Happy. LOFTER refers to a light blog product launched by Netease in late August of 20 1 1 with the slogan "Make it more interesting". Provide users with a variety of interesting content, so that every user can find what he is interested in, explore what he loves, and glow with what he loves. LOFT originated in SOHO District of new york, representing a tall and open space, which is characterized by fluidity, openness, transparency and artistry. In the LOFT space, young people can create their own dream homes and dream lives at will, without being bound and restricted by the existing framework.