The teaching purpose of "Marketing" course is to enable students to comprehensively and systematically master the basic theories, knowledge and methods of marketing, understand the importance of strengthening marketing management in the process of developing market economy, understand and analyze marketing environment, study market buying behavior, make marketing mix decisions, organize and control the basic procedures and methods of marketing activities, and cultivate and improve students' ability to correctly analyze and solve marketing management problems.
Lecturer introduction:
Joe, male, born in April, 1965, party member, Han nationality, master of management, professor. He is currently the dean of the School of Economics and Management of Jiamusi University and the leader of the school-level key discipline "Business Administration"; He is also a special researcher of the Academic Committee of Chinese Academy of Management Sciences, executive director of Heilongjiang Management Society, director of Heilongjiang Sustainable Development Research Association, director of Heilongjiang Management Science and Engineering Society, member of Heilongjiang SME Expert Advisory Committee, and special researcher of Jiamusi Municipal People's Government.
In recent years, China Social Sciences Press published 1 monograph "Research on the Development of Resource-based Industries in Heilongjiang Province". In Peking University Press, there are two textbooks "Marketing" as the first editor and two textbooks as the chief editors. He has published more than 20 academic papers in Journal of Northeast Forestry University, Modern Business and other publications, presided over the major project (sub-project) 1 of the key research base of humanities and social sciences of the Ministry of Education, presided over the humanities and social sciences research project 1 of the Education Department of Heilongjiang Province, and presided over and participated in more than one provincial and ministerial teaching and research project 10; He won the first prize 1 for outstanding teaching achievements in Heilongjiang Province, the second prize for outstanding teaching achievements in Heilongjiang Province twice, the first and second prizes for outstanding teaching achievements in colleges and universities for many times, and five provincial and municipal scientific research awards. At present, the main research directions are marketing and regional economy. Course introduction:
Tax Law is a basic course for economic management majors. Based on the teaching practice of cultivating applied talents in colleges and universities, aiming at cultivating professional skills and focusing on strengthening application, this paper expounds the principles of necessity and sufficiency in theory, and introduces the basic principles of tax law, turnover tax legal system, income tax legal system, other tax legal systems and tax procedure legal system in a simple way according to the latest tax laws and regulations.
Lecturer introduction:
Li Weigang, male, born in July, 1969, party member, China, China, MBA, professor. He is currently the vice president of the School of Economics and Management of Jiamusi University.
In recent years, Tsinghua University Publishing House has edited 9 textbooks and presided over the compilation of 2 textbooks. He has published more than 20 academic papers in China Business and chinese agricultural accounting, presided over more than 0 provincial scientific research projects/kloc-0, and presided over and participated in 5 teaching and scientific research projects; He won the first prize of outstanding teaching achievement in Heilongjiang Province 1, the third prize of outstanding scientific research achievement in social sciences in Heilongjiang Province 1, won the first prize and second prize of outstanding teaching achievement in colleges and universities for many times, and won five provincial and municipal scientific research awards. At present, the main research directions are tax law and taxation, financial management and grain logistics management.