Targeted Crowds People who frequent Starbucks in China generally have higher spending power. They don't have much antipathy to the price of Starbucks coffee, whether in 30 yuan, 40 yuan or even 50 yuan. They think they should enjoy it if they spend it. It is precisely because a certain number of consumers in China, such as white-collar workers and students who like leisure environment, basically like to go to Starbucks for consumption, so Starbucks is basically profitable.
Brand word of mouth Starbucks, as a well-known foreign brand, has a certain gimmick attraction for many Chinese people. For example, it claims to be the favorite coffee for foreigners, which makes many people in China want to taste it to see if it is really delicious. Because some people in China like it, they continue to promote the brand, thus attracting groups of people.
Environmental Attraction Compared with most consumer stores in China, the decoration and environment of Starbucks are really much better, giving people a pleasing leisure experience, which is deeply loved by some college students and white-collar workers. At the same time, they can also study or work while drinking coffee, which is simply a treasure house for their leisure study. Therefore, even if you spend tens of dollars to buy a cup of coffee, it is worthwhile. After all, it makes your body and mind feel comfortable to some extent.
Every man has his hobbyhorse. People who want to go to Starbucks, no matter how expensive, will basically go as long as they can afford it. They just like to drink Starbucks coffee anyway. People who don't like it usually go once and basically won't go again unless there is a compelling reason.