First, determine the sponsorship target.
Before we start to solicit sponsorship, we need to be clear about our sponsorship objectives. This goal should be specific and measurable, and need to take into account our resources and capabilities. For example, we can set a specific sponsorship amount or set a specific sponsorship project. Doing so can help us plan the sponsorship strategy better, and it is easier to measure the results when we follow up later.
Second, know the sponsors.
We need to know our sponsors before we start to attract sponsors. This object can be enterprises, institutions or individuals. It is very important to know the background, needs and interests of sponsors, so that we can better formulate sponsorship strategies. For example, if our sponsor is a company, we need to know their products and services, as well as their market positioning and brand image. In this way, we can better provide them with a display platform and better cooperate with them.
Third, formulate sponsorship strategies.
After understanding sponsors, we need to formulate strategies to attract sponsors. This strategy should be concrete and operational, and need to take into account our resources and capabilities. For example, we can make a sponsorship plan, introduce our activities and sponsorship plan to sponsors, and explain the specific benefits and returns of sponsorship. Or we can make a cooperation agreement to clarify the rights and obligations of both parties, as well as the specific sponsorship amount and projects.
Fourth, contact the sponsors.
After making a strategy to attract sponsors, we need to start contacting sponsors. This connection should be targeted and planned, taking into account our resources and capabilities. For example, we can contact sponsors by phone, email or interview, introduce our activities and sponsorship plan to them, and invite them to participate. When contacting sponsors, you need to pay attention to etiquette and communication skills, as well as the feelings and reactions of the other party.
Verb (abbreviation for verb) follow up sponsor
After contacting the sponsor, we need to follow up. This kind of follow-up should be regular and planned, and we need to consider our resources and capabilities. For example, we can send emails, text messages or phone calls to sponsors regularly to learn about their progress and feedback, and adjust our sponsorship plans and strategies according to the feedback. When following up with sponsors, we need to pay attention to etiquette and communication skills, as well as the feelings and reactions of the other party.