At present, there are many incorrect financial management concepts and behaviors in society, such as the hot problem of high interest rate of savings in the past two years. Even if investors know the risks, many investors are willing to participate in this kind of private lending and borrow money from relatives and friends because of the temptation of high interest rates. Some investors even sold their only house. Once there is a problem in the middle, investors can't even get back the interest, or even lose all their money. These incorrect financial management concepts and behaviors have also caused college students. Sun and Gong Yongjian (2008) conducted a questionnaire survey on college students' financial management concepts and behaviors. Their conclusion is that the factors that affect college students' concept of financial management are different. First, parents have a great influence, followed by friends around them. The influence of school education is low. Ren, Wang Wuxiang (2009) analyzed the current situation of college students' consumption, and pointed out that college students' unrestrained consumption and lack of good consumption plans are mainly caused by the internal reasons of college students' unreasonable consumption and the external reasons such as family and social influence. Zheng Shujian and Chen Jue (20 12) pointed out that families, schools and society should cooperate with each other and strengthen the education of students' financial management ability. Based on the data of questionnaire survey, this paper analyzes the present situation and existing problems of financial and non-financial college students' investment and financial management, and analyzes the causes of the problems.