Under the background of global tourism, tourism departments all over the country have integrated various tourism resources and launched a large number of characteristic routes. Wuhan City, Hubei Province has opened the land and water joint tour route of the main shaft and core area of the Yangtze River, connecting the beautiful scenery along the Yangtze River in series. Rural folk custom experience tour routes have been launched all over Hunan: Yongzhou Lingling launched the "Yongzhou Wild" classic route, and Jiangyong launched five boutique routes, including Yaojia Ancient Style and Goulan Yaozhai Star Experience. Hainan Wuzhizhou Tourist Area, Haitang Bay Mangrove Resort Hotel and Yalong General Aviation jointly launched a "one-day tour by sea, land and air" product to provide more choices for tourists to travel. ...

In recent years, tourism products in various places have been greatly optimized: the highlights of land, sea and air tourism products are outstanding, the characteristic tourist routes are rich and diverse, the ice and snow tours and hot spring tours are growing rapidly, and folk activities are full of flavor. New global tourism formats such as characteristic towns and country houses are favored. Tourists can choose more kinds of tourism products and get a stronger sense of happiness.

Shi Peihua, a professor at Nankai University, said that "tourism+"is the core path to satisfy people's happy life under the background of global tourism. Choosing "Tourism+"will deeply integrate tourism with culture, agriculture, forestry, industry, medicine and other related industries, bring diversified tourism products, and better meet the personalized and diversified tourism needs of tourists such as knowledge acquisition, cultural perception, leisure and entertainment.