The brand "Love the Future" of Shanghai Foreign Language Audio-visual Publishing House enjoys a high reputation at home and abroad and is deeply loved by readers. The trademark "Love the Future" was recognized as "Shanghai Famous Trademark", and the audio-visual products of "Love the Future" were rated as famous brand products in Shanghai. In recent years, in the five consecutive national awards for excellent educational audio-visual products, Shanghai Foreign Audio-visual Society won five first prizes, two second prizes 12, 20 third prizes and three excellent topic selection prizes. Such as: Basic Japanese Interpretation (first prize: September 2000, Nomination Award of National Audio-visual Products Award, 2002. 12), Entering New Shanghai (first prize, September, 2002), New Century Primary School English (First Prize of Science and Technology Education and Teaching of China Radio and Television Society in 2002, China Radio and Television News Award, Second Prize of Television Social Education Program in 2002, Second Prize of Science and Education Program), English Morning Reading 15 Minutes in 2004) and English Reading in Senior High School (Second Prize in 2002) in 2004.