Training objectives: This major trains senior professionals who have the theoretical accomplishment of Chinese language and literature, systematic knowledge, wide-caliber professional skills and strong writing ability, and can engage in research, administration, secretarial, publishing and editing work in institutions of higher learning, administrative organs, enterprises and institutions, companies, culture, publishing and news communication departments.

Training requirements: Students in this major mainly study the basic theory and knowledge of Chinese language and literature, and at the same time receive basic professional skills training in this major and related training directions. They have good humanistic quality, professional quality and certain scientific research ability, complete knowledge structure, strong innovation consciousness and ability, strong knowledge transfer ability and practical work ability that modern managers and secretaries have.

Main courses: modern Chinese, ancient Chinese, basic writing, modern literature in China, contemporary literature in China, ancient literature in China, foreign literature, introduction to linguistics, literature, secretarial science, philology and official document writing.

Degree awarded: Bachelor of Arts.

Chinese language and literature (the direction of Chinese education for normal undergraduates)

Training objectives: This major trains senior professionals who have the theoretical accomplishment of Chinese language and literature, systematic knowledge and strong writing skills, and can engage in teaching, scientific research, secretarial, publishing, editing and other work in universities, technical secondary schools, administrative organs, enterprises and institutions, culture, publishing, news communication and other departments.

Training requirements: Students in this major mainly study the basic theory and knowledge of Chinese language and literature, and at the same time receive basic professional skills training in this major and related training directions. They have good humanistic quality, professional quality and certain scientific research ability, complete knowledge structure, strong innovation consciousness and ability, strong knowledge transfer ability and teachers' due working ability.

Main courses: Modern Chinese, Ancient Chinese, Basic Writing, Modern Literature in China, Contemporary Literature in China, Ancient Literature in China, Foreign Literature, Introduction to Linguistics, Literature, Chinese Teaching Theory and Chinese Teaching Method in Middle Schools.

Degree awarded: Bachelor of Arts.

Journalism (undergraduate)

Training objectives: This major trains advanced compound news communication talents with systematic theoretical knowledge and skills of news communication, extensive knowledge of culture and science, familiarity with national news propaganda policies and regulations, and the ability to engage in journalists, editors and media management in news propaganda and publishing departments and Internet news websites.

Training requirements: Students in this major mainly study the basic theory and knowledge of journalism, receive basic training in journalism, and have certain scientific research ability and strong social activity ability. Graduates will master business knowledge and skills such as news interview, writing, editing, commentary and photography, understand the principles, policies and regulations of news work, understand the current situation, trends and trends of news work at home and abroad, and understand and master the general theory and basic knowledge of advertising and the relationship between the public and the public.

Main courses: news interview, news writing, newspaper editing, history of journalism and communication in China, theory of journalism and communication, news commentary, history of foreign journalism and communication, broadcast journalism, TV journalism, communication and photojournalism.

Degree awarded: Bachelor of Arts.

History (Normal University)

Training objectives: This major trains teachers, researchers and other educational researchers who have the basic theory and knowledge of history and can carry out history teaching and teaching research in universities, technical secondary schools and scientific research institutions.

Training requirements: Students in this major master the basic research methods and analysis methods of history by studying the basic theories and knowledge of history, have the preliminary ability to engage in historical research and strong oral and written expression ability, can initially apply the basic theories of pedagogy, psychology and history to engage in history teaching, understand the theoretical frontier and development trend of historical development and history teaching at home and abroad, master the basic methods of literature search and data search, and have certain scientific research ability.

Main courses: ancient history of China, modern history of China, modern history of China, ancient history of the world, medieval history of the world, modern history of the world, selected works of China history, introduction to history, edition bibliography and history teaching theory.

Degree awarded: Bachelor of History.

Tourism Management (Undergraduate)

Training objectives: This major aims to train senior compound talents with professional knowledge of tourism management who can engage in tourism hotel management, teaching and scientific research in tourism administrative departments at all levels, hotel industry in tourism colleges and vocational and technical colleges (schools) such as tourism management and hotel management.

Training requires students of this major to learn the basic theory and knowledge of tourism management and receive basic training in travel agencies, hotels, scenic spots and tourism planning, so that graduates can master the principles, policies, laws and regulations of national tourism development and understand the development trend of tourism at home and abroad. Using modern information technology to engage in middle and high-level management of tourism industry, with the ability of tourism management research.

Be awarded a bachelor's degree in management

Advertising (undergraduate)

Training objectives: This major trains professionals with modern advertising management knowledge and practical ability. Mainly for the advertising industry, advertising media and enterprise marketing departments, to cultivate senior professionals with strong market competition awareness and market research, advertising planning, creativity and various advertising design and production skills.

Training requirements: Graduates should have solid basic theories, knowledge and skills in advertising, the basic ability to acquire knowledge independently, ask questions, analyze and solve problems and the spirit of pioneering and innovation, outstanding professional ability and certain ability to adapt to the work of adjacent majors, and the ability to appreciate advertising works.

Main courses: art foundation, advertising planning and case analysis, advertising creativity and case analysis, advertising copy writing, introduction to communication, Chinese and foreign advertising history, marketing, print advertising design and production, film and television advertising design and production, advertising design, advertising photography, advertising operation and management, public relations principle and practice, and practical aesthetics.

Degree awarded: Bachelor of Arts