On the afternoon of May 20th, 2002/KLOC-0, Ke Holdings Inc. announced that Zuo Hui, founder and chairman of Ke Holdings Inc., died of illness at the age of 50.
Zuo Hui was born in Shaanxi Province. 1992 graduated from the Computer Department of Beijing Institute of Chemical Technology (now beijing university of chemical technology). In 200 1 year, Zuo Hui established Chain Home Real Estate in Beijing and officially entered the real estate brokerage industry. 20 18, branch holding co., ltd, which was born in a chain family, was established as the chairman. In August 2020, Keke Holding Company was listed on the new york Stock Exchange.
Zuo Hui is recognized as a leader in the field of real estate brokerage. His chain home and shell have become the largest brokerage company and the largest residential service platform enterprise in China, and Zuo Hui is also known as the "king of intermediaries".
Over the years, Chain Home has promoted the service level of the whole industry to a certain extent, and its contribution to the development of the industry has been widely recognized by the industry. Zuo Hui himself therefore enjoys a high reputation.
After the establishment of Ke Holdings Inc, it once faced disputes from peers. Zuo Hui rarely responds positively to these controversies. In his public statement, he expressed his desire to promote the progress of the industry from the perspective of the industry. The last circle of friends released by Zuo Hui before his death was his understanding of the third anniversary of the shell, which mentioned the original intention of "contributing to the industry".
According to public information, Zuo Hui was born in June 197 1 and studied in beijing university of chemical technology. At the age of 30, he founded a chain home and built an "empire" of real estate, but he died suddenly at the age of knowing his destiny.
According to media reports, Zuo Hui liked watching football and playing football before his death. He once joked that he "can't kick" and that "philosophy is that life lies in immobility". In addition, Zuo Hui also likes to hit Tai Ji Chuan. He once said: "I used to think this thing was very unreliable, but now I think it is quite interesting."
Phoenix Net Finance learned from Shell insiders that Zuo Hui's illness is "lung cancer, which should have been several years." According to Caixin. Com, the early roadshow of Chain Home showed that Zuo Hui was diagnosed with lung cancer in September 20 13, and underwent surgery in China, with one third of his lung removed, followed by chemotherapy and cell therapy.
Earlier, it was rumored that Zuo Hui, the chairman of Chain Home, was seriously ill and needed surgery as early as 20 15. At the press conference of Sunac's investment in LeTV, Sun Hongbin, the chairman of Sunac Real Estate, revealed when talking about some details of the previous investment in the chain home: "Everyone knows Lao Zuo's body ... Lao Zuo is nourishing his body and has eaten four meals a year. They all ate with me and drank four cups with me. "
Last week, the 202 1 New Fortune 500 Rich List was released, and the ranking of real estate rich people was reshuffled. Replaced Yang and Xu Jiayin before, and became the new richest man in real estate, with a net worth of 222 billion yuan.
Zuo Hui started as a real estate agent, and his family, Shell and freedom all came from him. Last year, his wealth was only over 30 billion yuan, and Shell's successful IPO made his net worth soar.
Starting from 200 1, Zuo Hui has entered the real estate agency industry for 20 years. This industry is very special. It is necessary not only to cooperate with the country to realize the ideal of home ownership, but also to establish a reputation to attract consumers and protect the dignity of practitioners. This will easily make the chain home fall into the dilemma of charging-the agency fee is high and consumers are unwilling to pay the bill; If the agency fee is low, it is difficult to have enough funds to attract excellent brokers, which directly determines the service quality and consumption experience of a platform.
subversive
Lianjia Real Estate, founded on 200 1, is not a "quiet" person in the industry.
Beijing real estate market at the beginning of the new century is far from today's "stock era". At that time, the transaction of new houses was the mainstream, while the transaction frequency of stock houses mainly based on housing reform was very low. According to a senior practitioner, "brokers at that time sold three or four houses a year." Coupled with the low level of housing prices, it is difficult for brokers to guarantee income only by commission.
Because the transaction is not standardized, the information between buyers and sellers is extremely asymmetric, and "eating the difference" became a common practice at that time. "Eating the price difference" means that the intermediary company buys the house at a low price and then sells it at a high price. During the whole transaction, buyers and sellers will not even meet. At that time, there was a saying that "a salesman who won't eat the difference is not a good salesman."
In 2004, the chain took the lead in proposing not to eat the price difference. This move not only attracted the contempt of peers, but also caused a large loss of chain agents. However, Zuo Hui remained unmoved, continued to recruit new brokers, and finally weathered the storm.
Since then, Beijing's real estate market has entered a stage of rapid development, and many companies in the brokerage industry have begun to expand, including chain stores. By 20 10, the market share of Chain Home in Beijing will reach more than 30%, and then it will be the boss.
20 1 1, Chain Home put forward the standard of "real housing" and started the compensation mechanism. This move once again caused an uproar.
At that time, the network platform was full of a lot of false housing information. At that time, Chain Home Online (the predecessor of Chain Home Network) was established. After the "real estate" was put forward, the traffic of chain home online increased rapidly. However, many housing information service platforms are boycotting chain homes for fear of declining traffic. At that time, some peers scoffed at this and thought that as the "hidden rules" of the industry, real housing would eventually become a fantasy.
However, the subsequent development proved that as an important factor to break the information asymmetry, real housing is the common demand of buyers and sellers. Nowadays, real estate has become the unified service standard of the industry.
During this period, the chain also made many attempts, such as fund supervision, financial services, online and so on. Many of these initiatives have led the industry.
In 20 15, Chain Home acquired many brokerage companies such as Shanghai Deyou, Chengdu Yicheng, Guangzhou Mantanghong, Shenzhen Zhonglian, Dalian Cape of Good Hope, etc. 10, and quickly realized the national layout. Chain Home also surpassed Zhongyuan Real Estate and became the largest real estate brokerage company in China.
Before the establishment of Keke Holding Company, Chain Home has covered 32 cities in China, with * * * employees150,000, among which the number of first-line brokers exceeds130,000. From 20 16 to 20 18, chain GMV has exceeded one trillion for three consecutive years, consolidating its position as the industry leader.
The establishment of Keke Holdings is considered as an attempt to spread this value to the whole industry. The enterprises, service standards and cooperation mechanism of Keke Holding Company are all formulated with reference to Chain Real Estate. Among them, the broker cooperation network (ACN network) formally established by Chain Home 20 14 has become the highlight. The core of this network is to refine the whole service chain, divide commissions according to the contribution rate of brokers in each link, and realize the equalization of commission distribution mechanism.
This practice subverts the traditional mode of brokerage commission, the proportion of senior brokers declines, a number of old brokers quit, and newcomers gain room for growth.
After the second round of financing in 20 16 and the third round of financing in 20 17, the number of first-class shareholders of Lianjia Real Estate once reached 37. Since then, these shareholders have been transferred to Ke Holdings Inc through mirror agreement to help shell go public and share the capital dividend.
Analysts said that this includes not only the capital's confidence in the China stock market and the recognition of the shell business model, but also the recognition of Zuo Hui's own business model and leadership.
Branch holding company listed.
As of May 20th this year, the market value of seashells reached 595 1.2 billion US dollars, equivalent to 382.96 billion yuan.
The last circle of friends didn't say sick.
It can be seen from the screenshot of Zuo Hui's circle of friends provided by this person that on the morning of April 23rd, around 10, the last content released by Zuo Hui before his death was an article entitled "Believe in the power of values, believe in the power of belief! -written in the third anniversary of the shell. Zuo Hui commented on this: "The combing of values can help us clarify the relationship between stakeholders and make our cause grow healthily and steadily." Zuo Hui also mentioned in the article that everyone has their own dreams. I hope you can ask yourself: Do you still remember your dream? What you do every day is to get close to it infinitely? Are you getting farther and farther away from your dream or getting closer and closer? Let's work together!
Screenshot of Zuo Hui friends circle
As for the cause of death, according to the Wuhan Morning Post, insiders of Ke Holding Co., Ltd. revealed: "Lung cancer should still be there for some time."
After the founder leaves, who will fill the power vacuum of Keke Holding Company? Will its management mode and development strategy change? Will the status of shell industry be shaken? These questions have yet to be answered.
The CEO of Secco Holding Company is Peng Yongdong. Peng once worked in the strategic consulting department of IBM, providing consulting services for chain home. 20 10 joined Chain Home and became the CEO of Chain Home Network. It is reported that the chairman of Shell will be decided by the board of directors. Peng Yongdong is considered as the closest candidate, but his resume background and acting style are different from Zuo Hui's.
Shan Gang, executive director of Ke Holdings Inc, is also considered as a possible chairman candidate. Dan Gang, the pioneering veteran of Chain Home, has witnessed all stages of the company's development and enjoys high prestige within the company.
"There is no business in the world that really swallows elephants."
"Consumer" was the most frequently mentioned word in Zuo Hui that day, and "customer first" also constituted Zuo Hui's values. In Zuo Hui's eyes, the development of chain home has always been relatively linear. He doesn't think there is a business in the world that is really like a snake swallowing an elephant, or how to make itself bigger quickly.
In Zuo Hui's eyes, the development of chain home has always been relatively linear. He doesn't think there is a business in the world that is really like a snake swallowing an elephant, or how to make itself bigger quickly.
It is an established fact that the real estate brokerage industry has lost a leading figure.