If you want to do business well and make it stronger, you must be good at grasping human nature. Customers buy IPhone not necessarily because it is easy to use, but also because of vanity. Customers may buy apples not because they really want to eat them, but to make up for the freight or discount.

1, conformity psychology

Everyone else is buying, so I'll buy one, otherwise it will look too backward and unsociable, and what everyone is buying should not be much different. Therefore, shopkeepers always encourage customers to pay in online stores to improve their sales data, so that customers can't help but click in and have a look. Why is the sales of this store so high? Does it mean that the products in this store are better? Fruit shops often do activities and make their services slow and meticulous, just to create a particularly good business appearance and then attract people to buy them.

2. Laziness

Many customers are willing to spend money to enjoy convenience, which gives people who create convenience and let others spend money a chance to make a fortune. Fruit shops provide door-to-door service, while 49 yuan charges 4 yuan express fee, while 4 yuan express fee will not make customers feel too much, and encourage customers to spend more, which is enough to double the small amount.

3. Cheap psychology

For customers, free goods without risk are the best, and people hate losing money, so people can't help but chop their hands when there are discounts or even free activities. In addition to grasping the greed of customers and increasing sales through preferential activities, the most important thing is the usual details.

Second, do a good job online

For fruit shops, the Internet is a good marketing tool. Rational development of resources in your hands and operation with the social attributes of the Internet can bring long-term vitality to your fruit shop.

1, accurate powder addition

There are many customers who come to shop every day, and now the situation is that these customers leave directly after buying. When you will come next time is unknown. You can try to let customers add WeChat to get in touch with customers and deepen their impression of your store. For example, you can add a cup of freshly squeezed pure juice or a small box of cut fruit (you can consume the fruit that is not sold well in the store but does not affect the taste), even if one person does not add it! What we care about is the customers who stay!

2. Clever use of friends circle fission

As long as your old customers bring people to buy, they will give them discounts or gifts. For example, a catty of oranges, a watermelon or something! Whose neighbors have fewer friends?

3. Community communication

Sending red envelopes in the group is also a means! Then you can tell everyone in the circle of friends and WeChat group that after the cherry and litchi are listed, call on your WeChat regular customers to deliver them. If it can be sold successfully, you can share some profits with him in proportion! Because cherries and lychees have short cycles and high profits.

Step 4 buy a group

Group buying promotions are launched every week! It is necessary to limit the time period and the number of people participating in the group, so that customers can form a habit! These tips are very useful to most customers. The key point is to continue unswervingly, to do a good job in the reputation of goods and shops, customers will gather more and more, and the business of natural shops will get better and better.

Master the above management skills, and your fruit shop business will not be bad. If you really don't know how to operate, you can choose to join a mature and reliable fruit chain brand, such as Xianfeng Fruit. The headquarters fully empowers its partners to help stores improve their performance. Xianfeng fruit joining application form