1, brand strategy, based on consumers' potential impression of Baique Ling, that is, domestic time-honored brand, is a classic of trusted old brand domestic skin care products. Continue its good reputation and trust, cross the time limit, combine history with fashion, highlight the unique characteristics and charm of Baique Ling, and leave a deep impression on people's hearts.

2. Price strategy: According to the psychological orientation of college students' consumers, the price of Baique Ling can only be between 10 and 30 yuan, while the prices of traditional tin box paste and vaseline paste are only within 4 yuan. There are more than 40 items in Yun Qi Herbal Series, and the average price of their products is 50-50.

3, distribution strategy, because Baique Ling is the main inheritance card, the most direct consumers are some women. College students have a familiar feeling about Baique Ling, and its preferential price can make it more acceptable. Our products should not only face cities, but also touch villages and towns. In order to expand the sales scope of products, we will restore the complete distribution channels and adopt the distribution mode of "manufacturer-agent-wholesale retailer-consumer". At the same time, products are set up in major supermarkets and product areas are set up to improve consumers' awareness and choice.

4, network marketing, start the Weibo marketing. Including Weibo, a personal Weibo brand, and Weibo, a partner, and other shops, forwarding Weibo's content, including: battle report, robbing people, prize-winning publicity and other information with sales content.