Training goal: to train senior applied professionals who master the theory of human resource management and have both ability and political integrity.
Main courses: fundamentals of economics, principles of management, fundamentals of accounting, introduction to economic law, quantitative methods, financial management, marketing, human resource management, organizational behavior, social security, etc.
Graduation destination: enterprise human resource management and administration department, headhunting company, talent evaluation institution.
International economy and trade (three years)
Training objectives: This major mainly cultivates compound high-quality talents who master international economic and trade theories, laws and regulations, have pioneering and innovative spirit and can adapt to the operation of the international market.
Main courses: fundamentals of economics, principles of management, fundamentals of accounting, introduction to economic law, quantitative methods, financial management, marketing, international trade theory and practice, foreign trade correspondence, etc.
Graduation destination: graduates can engage in international economic cooperation and trade in multinational companies, various overseas institutions, foreign-related enterprises and departments.
Industrial and commercial enterprise management (three years)
Training objectives: This major mainly trains senior applied business administration professionals who master the basic theory of business administration, have pioneering and innovative spirit and have both ability and political integrity.
Main courses: fundamentals of economics, principles of management, fundamentals of accounting, introduction to economic law, quantitative methods, financial management, marketing, production management, sales management, human resource management, etc.
Graduation destination: graduates can engage in business management or start their own businesses in various enterprises and financial institutions.
Industrial and commercial enterprise management (chain operation direction) (three years)
Training objectives: This major mainly trains middle and senior applied professionals who master the basic theoretical knowledge of chain enterprise management and have the skills of store management.
Main courses: marketing, management principles, quantitative methods, commodities, chain operation, store operation practice of chain enterprises, store development planning, commodity procurement management of chain enterprises, etc.
Graduation destination: graduates can engage in business management in various chain enterprises such as commercial enterprises and multinational chain retail enterprises.
Marketing (three years)
Training objectives: This major mainly trains senior applied marketing professionals who master the basic marketing theory, have pioneering and innovative spirit and have both ability and political integrity.
Main courses: fundamentals of economics, principles of management, fundamentals of accounting, introduction to economic law, quantitative methods, financial management, marketing, market research and forecast, sales management, international marketing, etc.
Graduation destination: graduates can engage in marketing planning or start their own businesses in enterprises, advertising companies, marketing companies and financial institutions.
Industrial and commercial enterprise management (four years)
Training objectives: This major mainly trains senior applied professionals who have mastered the basic theories of industrial and commercial enterprise management at home and abroad, have pioneering and innovative spirit and have both ability and political integrity.
Courses:
Specialized courses: Political Economy (Finance and Economics), Advanced Mathematics (I), College Chinese, Computer Application Foundation, Basic Accounting, Introduction to National Economic Statistics, Introduction to Economic Law (Finance and Economics), Introduction to Enterprise Management, Production and Management, English (I), Marketing, Enterprise Accounting, China Tax System, Human Resource Management (I), and International Enterprise Management.
Undergraduate course: computer application, management principles, international trade theory and practice, financial management, financial theory and practice, enterprise management strategy, organizational behavior, quality management (I), enterprise management consulting, linear algebra (finance), probability theory and mathematical statistics (finance).
Graduation destination: mainly engaged in enterprise management or self-employment in various enterprises and institutions.
International trade (four years)
Training objectives: This major trains advanced applied professionals who master the basic theory of international trade, have pioneering and innovative spirit and have both ability and political integrity.
Courses:
Specialized courses: Political Economy (Finance and Economics), Advanced Mathematics (I), College Chinese, Basic Computer Application, Basic Accounting, Basic English, International Trade, International Trade Practice (I), International Finance, International Commercial Law, Marketing, China Foreign Trade, International Technology Trade, Foreign Trade Correspondence and Telecommunications.
Undergraduate course: application of computer in management system, knowledge English of economy and trade, reading of foreign periodicals, writing of foreign trade English, international marketing, foreign economic law, enterprise accounting, enterprise economic statistics, international transportation and insurance, foreign trade management and world market quotation.
Graduation destination: graduates can engage in foreign trade, management or marketing in the import and export departments of multinational corporations, foreign-related enterprises or large and medium-sized enterprises.
Marketing management (four years)
Training goal: to train high-level compound marketing management professionals with characteristics and high quality for enterprises.
Main courses: quantitative methods, economics, management, accounting, introduction to company law, introduction to marketing, corporate financial management, finance, market research and research, product sales and service, etc.
Graduation destination: graduates can serve as senior business representatives, sales assistant managers, sales managers and sales directors of various enterprises.
Chain management (four years)
Training objectives: This major mainly trains advanced applied talents who master the theoretical knowledge of chain enterprise management, store management skills and pioneering and innovative spirit.
Main courses: marketing, management, quantitative methods, merchandising, chain operation, store operation practice, store development planning, commodity procurement management of chain enterprises, logistics management of chain enterprises, franchise management, etc.
Graduation destination: graduates can go to commercial enterprises and various large chain enterprises to engage in business management, commodity procurement, logistics distribution, information management and other work or start their own businesses.