With the continuous progress of society, many times we will come into contact with business plans, which can help entrepreneurs unite and manage effectively. What problems should be paid attention to when drafting a business plan? The following is the plan of college students' innovation and entrepreneurship projects collected by Bian Xiao, hoping to help everyone.
College students' innovation and entrepreneurship project plan 1
I. Introduction
In this era of talent first, in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance and recharge ourselves in order to have a bowl of rice in our future life.
Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road. Only in this way can we adapt to the development of society, make better contributions to our hometown and the construction of a harmonious society.
In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles!
To this end, I intend to build a convenience store with fashion clothes as the main body and all kinds of ornaments, souvenirs and daily necessities operating at the same time, which will not only facilitate others, but also satisfy myself, keep up with the pace of the times from a larger aspect and promote social development!
This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own! Success is at hand!
Second, the entrepreneurial background:
1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology, the continuous improvement of living standards and human civilization, the pursuit of fashion has become a major goal of contemporary college students.
Most college students in our school come from rural areas, with moderate consumption level and poor economy. The school is located in this famous tourist city, and the consumption level is very high. Many fashionable clothes are only available in specialty stores, which gives us a big problem. In desperation, I have to wear some simple clothes, and the quality is difficult to guarantee. Affordable and fashionable clothes are just what these students want.
Third, the purpose of starting a business:
1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' union in my school are not very attractive to me. I need to start my own business to pave the way for myself.
Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!
Four. Business items and contents:
1, business content: mainly to help some students who want affordable and fashionable clothes but can't buy them to complete their needs, and as helpers, they will try their best to complete their desired dresses and pursue fashionable welfare.
2. Main project: an integrated business model from online stores to physical stores, with clothing as the main body, while operating all kinds of ornaments, souvenirs, daily necessities and specialty products. Printing and copying business can earn some extra income, alleviate the shortage of funds, and help people plan birthdays, parties and dates to increase their income.
The specific projects are as follows:
Fashion men's and women's clothes;
Pajamas for men and women;
Exquisite bags for men and women;
Sports shoes (mainly Anta);
Sports jerseys, balls, daily necessities, umbrellas, etc
Lijiang specialties such as pyrography and shawl in the ancient city (can be used as promotional gifts)
Operation principle of verb (abbreviation of verb):
1, truth principle: be polite to customers, not cheat, be friendly and equal. The customer is God. Here is no longer an empty sermon, but a real feeling.
2. Principle of mutual benefit: on the basis of sincerity, realize equality and mutual benefit between customers;
3, the principle of good faith: to ensure that the products provided to customers have no quality problems, do a good job of after-sales service, ensure honest management, and do everything for customers.
Intransitive Verb Service Group:
All college students
Seven, market analysis:
1. Up to now, there are no such shops inside and outside the university campus. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.
2. In modern society, college students have absolute scruples about the quality of products, so another problem we face is one that students disdain to accept. Therefore, in order to open the market more quickly, we must come up with prestigious, quality and truly effective products and set up a good image first.
Lijiang has a high price and few affordable and fashionable clothes, which provides us with a favorable platform. It is absolutely necessary to provide products with guaranteed quality, vigorously publicize, seize this huge consumer group and build a prestigious brand store that can withstand the wind and waves.
Students in our school still prefer to buy promotional items, and souvenirs from Lijiang are what every student wants to buy. After investigation, it is found that some special souvenirs have higher market prices, and low-priced wholesale products can still be welcomed by students as gifts.
In this huge school, the printing and copying business has a bright future. As far as I know, the school copy shop can earn tens of thousands of yuan every month. We should supplement this business to increase liquidity. To open up this huge market, we must make good relations, contact the class committee, implement preferential policies, reduce prices, devote ourselves to attracting customers, and pay equal attention to publicity and efficiency. It is absolutely necessary to take this market as the driving force to solve most financial problems.
6. The university has a huge population and is a market town. Its consumption power is absolutely considerable. Birthdays, classmates' parties, fellow villagers' parties, men's and women's dates and so on happen every day, but now there is no one at school to help plan these. If we can seize this market, there is still potential for development, and we can increase some extra income at no cost (to be studied).
7. There are many textual researches in schools, and there is a huge demand for remedial courses. The books ordered by the school are at the original price. We can monopolize some markets at absolute preferential prices, and the income is absolutely considerable. This is a steady business, and its prospects cannot be ignored. If we really want to monopolize this market, we must penetrate the relationship to all levels, vigorously publicize and create a good image is the foundation of success.
Eight, the prospect forecast:
Printing and copying business, promoting counseling books and helping students plan various parties can stabilize profits and increase some income as working capital. The profit of the main store is considerable, and the loss probability is lower than 10%. As long as these projects are implemented at the same time, the advantages and disadvantages can complement each other. Real zero-risk management, good promotion work, ensuring no backlog of goods, and absolutely low purchase price are my guarantee foundation, and high consumption in Lijiang is my risk-free guarantee. Even if the goods are overstocked, I can throw out 100% confidence and will definitely attract customers at the original price.
Nine, business strategy
1, manpower: recruiting talents with high thinking and good eloquence; At the same time, personnel should have the spirit of hard work. On this basis, adopt an orderly management model;
2. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds; Publicity in place
3. Operation: In order to make up for the shortage of funds, printing and copying services can be attached to the store at the same time, which can not only increase income, but also increase visibility to a certain extent, so that students who come to print and copy can understand the business scope of the store and expand publicity;
4. Strategically: preferential and free services can be taken during the opening period; For example: a, you can wholesale some Lijiang specialties such as pyrography, shawls and mirrors from ancient cities as gifts, which will not only make customers feel affordable, but also improve their reputation. B, you can wholesale some game cards as gifts to meet the needs of game lovers.
5. Equipment: You need a computer, a printer and a copier (all-in-one printing copier).
X. Sources and distribution of funds:
1. Source: At first, we adopted the joint-stock system and brought our own computers and other large items; Printers and photocopiers can be bought second-hand to save money. In the future, we can supplement the shortage of funds for printing and copying promotional books, and gradually advance from small-scale operation to large-scale operation to continuously solve the funding problem.
2. Distribution:
2) Monthly royalty distribution standard: distribution according to performance, to be determined.
XI。 Price standard: to be determined
Twelve. Anticipated problems and solutions:
In the process of service, customers may be dissatisfied with the service. Therefore, we must adhere to the principle that customers are God and try our best to meet the reasonable requirements of customers.
In the process of service, there may also be such a situation that clothes have quality problems. At this time, you must apologize to the customer and take back the clothes with quality problems.
When customers make trouble without reason, we should be emotional and reasonable, and handle the relationship with customers in line with the principle that customers are God, so as not to damage our reputation.
If there is a backlog of goods in the service process, we should improve the return mechanism and make all preparations for promotion to ensure that we only make a profit without losing money.
Thirteen. Advantages:
Fourteen Estimated investment and fund allocation:
Investment estimate: The initial estimate is 3,000 yuan.
Capital allocation: investment estimate of printing and copying machines < = 1000.
The clothing purchase quantity is expected to be 1500 yuan.
Other commodities are expected to be around 300 yuan.
The gift is expected to be around 200 yuan.
The above distribution can be adjusted according to the situation of funds, and the proportion remains unchanged.
College Students' Innovation and Entrepreneurship Project Plan II
I. Overview of online stores
1. investment arrangement: the capital requirement is 50,000 yuan.
2. Basic information of online shop:
(1) Store name: xxx
(2) Address: xxx
(3) Postal code: xxx
3, the purpose of the online store: creative tableware, make up your beautiful life.
4. Introduction to the online store: high-quality life, simple products, careful consideration, fresh colors, lovely shapes, soft materials, funny feelings and practical life functions. We always believe that products are emotional and have their own style. Products with feelings and temperature will be lively and interesting; So we will share some humanized, interesting and creative products with customers and consumers. I hope to make consumers feel happy. Online stores provide you with a variety of unique and creative tableware, making customers' lives wonderful and charming. Experience it with your heart, and you will find that life is really beautiful. Unique tableware, life has me, love home, love life!
Second, the market survey and analysis
1, we can often send questionnaires to investigate the market share of unique products. We can also send shop assistants to the market to experience life and keep abreast of the market situation.
2. Target market setting: Pay attention to young consumers, 18-40-year-old young friends, who will become the customer base of our outlets.
3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market: Modern young people are very adaptable to online shopping and love personalized goods, which has great advantages for our online shop and will provide us with a lot of business opportunities.
Third, the main development strategic objectives and stage objectives of online stores
1, strategic goal: creative tableware, make up your beautiful life! Constantly explore and innovate the unique creative personalized products of your own online store. Promote several personalized products every month.
2. Website interface setting: Simple style, fresh and natural interface. To fully consider the classification of customers to set up the interface. Product promotion will be displayed through beautiful and real drawings.
3. Stage goal: find the source of goods suitable for your online shop with good quality and quantity, and gradually go deep into the market and develop customers. In order to enhance the popularity of their own stores, in the initial stage of opening a store, appropriate marketing promotion, online and offline channels to promote together; In the post-sales stage, the website interface uses banner advertisements and text links to promote products.
Four. Introduction of main products or services of online stores
1. Supply of resources and raw materials:
(1) Product standards, quality inspection and production cost control in major wholesale markets: In the spirit of being responsible to customers, carefully select products, and prohibit sales if damage is found, and reputation will always outweigh profits.
(2) Packaging, storage and transportation: All goods that customers choose to sell are packaged with wrapping paper.
2. Product price introduction and scheme:
(1) Pricing Basis and Price Structure: According to the consumer's price acceptance and consumer's demand for goods, we can make the appropriate price according to the knowledge we have learned in the e-commerce course. Payment method: Alipay, remittance.
(2) Factors affecting price changes and countermeasures: According to the changes in the market environment, it will have some impact on our products or prices, and we will make timely decisions, such as buying more and sending more, to deal with it without bringing losses to online stores.
Verb (abbreviation for verb) marketing
1, for customers:
(1) Customer initiative: Let customers experience it naturally and freely, and customers can browse the products at will and express their opinions and comments on the products.
(2) Customer interaction: set up a new column in the online shop to provide customers with opportunities to exchange, discuss and recommend creative tableware.
(3) Customer incentive: an integral system is set up on the online shop, and all the behaviors of customers in the online shop can be used as the standard of integral. Divide membership levels, enjoy discounts or specials, concessions, free gifts, etc. On special festivals.
2. For products:
(1) Discount promotion.
(2) gift promotion.
(3) supply within a time limit.
(4) Establish friendly links with other online stores.
(5) Using off-line publicity.
Sixth, how to deal with risks.
1, strive to minimize the wholesale price, and at the same time establish a good relationship with the wholesaler, and make it clear with the wholesaler on the exchange of goods to avoid disputes in the future.
2. Make use of online sales, and make use of regional or space-time price difference to get enough profits. Go to the market often and pay close attention to market changes.
3. Pay enough attention to customer relations, establish customer contact cards, and widely publicize the positive opinions of customers.
4. Each marketing method has a clear goal to let customers or potential customers know what to do next.
5. Find the unique "selling point" of your online store.
6. Send news emails to customers regularly. Use the email address and contact information left by customers to send relevant discounted goods to customers regularly, and members can also exchange gifts and thoughtful birthday gifts.
College students' innovation and entrepreneurship project plan 3
Project name:
Need to decide or solve
Investors:
First, the teahouse positioning:
1. Style positioning: multiple compound teahouses, such as the combination of tea and diet, the combination of traditional and modern styles in decoration and concept.
2. Functional orientation: tea tasting, making friends, simple meals, business negotiation, etc.
3, file information positioning:
(1) High-end business customer base.
(2) Middle-level ordinary white-collar workers and office workers.
4. Teahouse concept: elegant environment, best service and humanized care.
Second, the location:
KTV on the left bank of Jinlong Road in Longli County goes straight 100 meters, with elegant environment, flowing bridges and convenient parking. The most important thing is that some real estate companies have concentrated offices with a total area of 300㎡ (first floor and first floor).