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Ma Yun's Advice to College Students
First, under the same conditions of cooperation, cooperate with married people, not unmarried people! Second, under the same conditions of cooperation, do business with dutiful sons, not with unfilial people! Third, don't lend money to friends who are doing business for the first time! Fourth, people who do business with you for the first time or people who do business for the first time, don't take credit! Fifth, the person who lied to you once can only believe 50% of what he said the second time, and the person who lied to you twice, what he said the third time, is all bullshit! -6. Don't take credit in the off-season. If you owe, something will happen! -7. It is inevitable to have credit in doing business, but before credit, please try to think of those who don't pay back the money! -Eight, credit three is not as good as the current two, the profit is thinner, and cash transactions are needed! -9. In the market economy environment, remember not to treat guests as gods. Guests are mutually beneficial and exchange friends on an equal footing. Avoid blind optimism and keep a clear head when you are full of confidence. Everyone who has done business knows that it is important to have confidence in doing business, but there is a difference between having confidence and being overly optimistic about the future. A person who is full of confidence in his career will certainly be able to manage freely, big or small, loose or tight, and have a very good way to deal with it in extraordinary times. However, people who are overly optimistic will not be prepared for emergencies, but will naturally spend their unearned profits on some development plans. This is undoubtedly quite dangerous, especially for small business operators. The basic management principle of doing small business is "stability", and moderate conservatism and even steady development are the elements of success. -Second, don't rush for success. -We should consider everything as much as possible. We have always disapproved of small businessmen indulging in their ambition. Only by doing our best can we win. Capital 100 yuan, and it is reasonable to do business in 80 yuan. When we accumulate from 65,438+000 yuan to 65,438+000 yuan, even if we only spend 80% of our capital on business, this figure is enough. Because of the abundant funds, there must be more factors to help you. For example, millions and tens of millions of businessmen are naturally different in the credit line of banks, and they are not rising in proportion. Another example is the businessman standing next to you. From a healthy business point of view, they will also invest more in businesses with a large proportion of success and give various business conveniences. Don't be impatient when we are not qualified to enjoy these good fortune. -Third, avoid extensive management. -Careful calculation is the key to running a small business. The way to do business is to make a profit. At the beginning of starting a business, the first step is to purchase goods. In addition to good quality and low price, the control of delivery time and purchase quantity are all matters that must be paid attention to. If the delivery time is unstable, it will definitely affect the operation; If you buy too little, it is easy to get out of touch and miss the opportunity to make money. If you buy too much, it will accumulate cash and affect the capital turnover. Therefore, when opening a business, you must pay attention to it. It is best to do it yourself and then give it to others until it is on track. For example, if you open a restaurant and hand over the purchase to the chef without establishing a system, it will be more difficult for the restaurant to make money. In order to grab business, general merchants will give "sweetness" to those responsible for purchasing, such as kickbacks and gifts. However, wool comes from sheep, and the goods may be of poor quality, insufficient weight or even more expensive than the added ones. How can I compete with others? If the boss can be responsible for himself, he should do it, otherwise he should establish a system to assess. Extensive management, extensive management, giving up the shopkeeper is not enough. -Fourth, avoid any credit. -Paying equal attention to money and goods is an important aspect of small-scale operation to reduce trouble. -disputes often occur in business and go to court. The reason is mostly the future trouble left by the failure of both parties to settle accounts in time. So we must find ways to avoid this situation. Practice has proved that the best way for small-scale operators is to "pay with one hand and deliver with the other". A retail store couldn't recover the payment for the month, so the owner asked the salesman. The salesman replied, "Because one branch owes money, every time I go to the boss, I can't meet and check out on the grounds that things are very busy, so I haven't recovered the payment for the time being." After listening to this sentence, the shopkeeper said to the salesman, "Since the payment date has been set, why not get it before the specified date?" I don't want to see my boss because he is very busy. I think this store may close down and should stop supplying goods at once. "As expected, the store really closed down after three months. Many wholesalers who have dealt with this branch have suffered huge losses because of the closure of this store, and this store that stopped supplying in time has minimized the losses. -Don't make friends carelessly-Nothing falls in the sky-One of the important factors for the success of business people is to make friends widely. However, entrepreneurs not only have to swim in the sea, but also always be wary of being fooled, which is a very difficult balance to maintain. The following general rules can be used for reference by small enterprises:-1, "Cheap is not greedy". In this case, the first sentence should be, why did you choose me to pick this up cheaply? If a person with no friendship or deep friendship likes you, trusts you and takes care of you, don't get carried away. -2. "The villain precedes the gentleman" is an effective criterion. Doing business with the right owner will definitely lead to conflicts because of interests. If the other party pretends to be indifferent to the interests and keeps making concessions for fear that you won't close the deal, then there must be something wrong with the deal. In this case, you might as well be a "villain" yourself and make it clear. -3. Don't invest blindly. When running a partnership, don't tie yourself down before the other party does, and don't invest resources before there is a written contract or the other party doesn't invest resources. -4. We should grasp the principle of "employing people without doubt, suspecting people without using them". In other words, operators entrust things to employees, and in the process of dealing with employees, they only need to be tutored from the side and should not interfere again and again. If you do everything yourself, you are the last person to be a boss. The best use of people's knowledge lies in trusting others. In this way, both employers and employees are happy to work, and this shop will certainly be more prosperous. -5. Use less close relatives. Some people say that "close relatives are very helpful when they are good, and don't disturb them when they are not." "Generally speaking, the disadvantages of using close relatives outweigh the advantages. For example, he did something wrong, out of emotion, and he didn't blame it very much. If he blames his relatives, friends and elders, he argues and pesters. Therefore, from the perspective of "harmony with people", operators had better not hire relatives and friends as employees for unnecessary losses and disputes, but when it is absolutely necessary, it is another matter. -

Entrepreneurial and ambitious people must see it; 1. If a young man doesn't have any ideas for three years, his life is basically like this, without much change.

2. Success is courage and courage. I once heard people talk about the success of Wenzhou people on the train and said three words, "courage." In fact, this is courage, and it is courage to pick it up and put it down.

There are only a handful of such people in this world. When they open the newspaper, this is their news. When they turn on the TV, this is their news. In the streets, they talked about their news as if the world was for them. They can call the shots and do anything. Your goal should be to become this small group of people.

If you really love your parents and your girlfriend, then work hard. Only in this way can you have the ability, financial conditions and free time to accompany them and love them well.

In this society, fast fish eat slow fish, not slow fish eat fast fish.

6. In this society, the winner takes everything and the loser has nothing. Society will always have only heroes of success or failure.

7. If you ask your friends around you, if nine out of ten people say they don't know, then this is an opportunity. If ten people and nine people know it, it is an industry.

8, any industry, a market, is to eat meat first, after drinking soup is not drunk.

9. In this world, first-rate talents can make third-rate projects second-rate or better, but third-rate talents will make first-rate projects worse than third-rate.

10, go out and have a look while you are young. Read thousands of books, not as good as Wan Li Road and Wan Li Road, not as good as reading countless people.

1 1. Deal with people, listen more and talk less. That's why God gave us a mouth and two ears.

12, in addition to daily work, we should pay more attention to the improvement of our self-cultivation and the training of our own skills. With the wide application of computer technology, in order not to be eliminated by society, we must strengthen the training and improvement of computer technology. Enterprise training and personal training are indispensable. I personally recommend a good training institution: the Training Center of Computing Institute of Chinese Academy of Sciences.

13, don't pretend to be big. The best way to pretend to be big is to pick up a brick, follow it quietly and put him down from behind.

14, don't swear casually, it will make others think that you have no self-restraint and don't want to associate with you. Even contact is perfunctory. Because he thinks your quality is very poor in his heart.

15, when you want to smoke, ask people around you first and learn to respect others. Don't pretend to be cool and smoke in front of girls. You don't know, in fact, they are disgusted.

16, choose your own clothes and don't let your family buy them for you. Although what I bought for the first time and what I bought for the second time are not so good, I will gradually have a vision.

17. If you want to make progress, you must learn a lesson. The successful experience is distorted. It worked. Say whatever you want. The loser has no right to speak, but you can reflect and summarize through his example. We should not only learn from ourselves, but also learn from others.

18, study, study again, and go to the bookstore to read if you have something to do. You can get a lot of information about management, finance, marketing, interpersonal communication and future trends. The competition in this society is too fierce. If you don't study, you will be eliminated. At the end of 2008, more than one million college students in China could not find jobs. The competition is so fierce that we must realize that after graduating from college, learning is not over, but just beginning. Also, I personally recommend a good video program. Who will have lunch?

19. If you are not a singer, a painter or action art, please pay attention to your clothes in peacetime. In today's society, clothes can show which group and circle you belong to.

Remember, people who watch TV for more than three hours a day on average must earn less than 2000 yuan a month. If you want to earn more than 2000 yuan a month, please don't waste your time on TV. Similarly, people who play online games or chat for more than three hours a day on average are also people with a monthly income of no more than two thousand.

2 1. Because there are many poor people and no money, they will chat and complain on the Internet and kill time. Have you ever seen a business owner or manager in charge often chat in QQ group when something happens?

22. Whether you are engaged in the sales department or not in the future, you should read books on marketing. Because in life, you are selling yourself to others everywhere.

23. In normal times, communicate with friends more. Don't wait until you need their help to contact them. Only when you get to the society will you know how difficult it is to meet a real friend.

24. If you want to know your future annual income. Find the six friends you go to most often, add up their annual income, divide by six, and it's almost yours. This example can fully illustrate that birds of a feather flock together and people are divided into groups.

25. Don't listen to the people around you. If you don't fall in love in freshman year, good girls will be picked away by others. Think about it. Is it worth chasing girls who fall in love because they can't stand loneliness and temptation in their freshman year? In college, you can have a love, but don't stubbornly think that you will fall in love when you are a freshman.

26. Remember, be the last person to play cards and sell cards that others think are unexpected. When they think you will lose, then you can win the game.

27. There is a saying about love. How can we dance without bread? Whenever you decide to love someone, you should consider giving her the best material life you can.

28. Set yourself a five-year goal and break it down into one year, six months, three months and one month. Only in this way can you find your goal and direction.

29. Whenever you remember the word dignity, you should have dignity, principles and a bottom line. Otherwise, no one will respect you.

30. If I can only give you one piece of advice, that is, there is no free lunch in this world, so don't take shortcuts! Wisdom condenses classic quotations into classic quotations: 1. If a woman marries a boy because she thinks he is handsome, it is lewd; A boy marries a girl because she is beautiful, which is aesthetic.

2. Why don't you feel proud and inferior?

You can say that you are the best, but you can't say that you are the best in the whole school, the best in Beijing, the best in the country and the best in the world, so you don't have to be proud; Similarly, you can say that you are the worst in the class, but can you prove that you are the worst in the whole school? Can you prove that you are the worst in the country? So don't feel inferior.

When you get older, what people value is no longer your appearance, not whether you are handsome or not, but your inner charm: your charm and spirit.

There are many geniuses in this world. Genius is for appreciation, not for comparison.

You call me a pig, but it's not right. Actually, I'm not even as good as a pig.

Many people lose their happiness because they are too sensitive. A word or comment from others will make you angry for a month. This time is very boring. If it's serious, it will turn into Ma Jiajue, because others will be depressed and kill people without inviting them to dinner.

6. Work harder every day and work harder than others for an hour.

7. It is not the sunshine that makes the world bright, but the girls' smiles.

8. To attract people's respect, it is necessary to study a very professional field. In that field, you are the best, at least at home 10, so that you can have something to say and do at any time. I, Yu, originally wanted to be in the top 100 of English learners in China, but later I found it impossible. So I memorized words and spent 65,438+0 years memorizing an English dictionary, becoming a word expert in China. Now more than a dozen little red books have been published: from junior high school to GRE, the annual sales volume is 1 10,000, and the manuscript fee is much higher than my formal work.

9. What college students should do is:

(1) In terms of specialty, it became the top100 in China;

(2) In the humanities, read 500 books.

(3) English.

10. If you want to attract attention, you must make yourself a tree and stand proudly between the earth; Instead of a grass, have you ever seen someone step on a grass and say sorry to it?

1 1. Learning English is like learning bird songs. You learn birdsong in the Woods. When four birds landed on your shoulders, you passed level 4, when six birds landed on your shoulders, you passed level 6, and when many birds landed on your shoulders, you became a birdman.

12. The gentleness of women is directly proportional to the achievements of men.

13, comments on quotations are winning in China.

Snails add their own shells.

Depend on the sky, the ground and yourself.

Accept failure calmly.

Generous, never give up!

There is no absolute fairness in the world, fairness is only at one point.

Peace of mind leads to peace in the world.

Learn to give others a chance.

Ranks and honors, like clouds in the sky, don't lie in, but fall down when you lie in. Rank and honor are actually a beautiful scenery, which can only be appreciated.

As long as you do it out of sympathy and face, you will almost fail.

Every river has a dream: to run to the sea. Both the Yangtze River and the Yellow River run to the sea in different ways. The Yangtze River splits the mountain to clear the way, and the Yellow River twists and turns with different trajectories. But they all have the spirit of water. In the process of running water, if you precipitate in the sediment, you will never see the sun.

14, Yu: People should live like trees.

Win in China Season 3 12 Live Speech.

There are two ways of life,

The first way is to live like grass,

Although alive, it is still growing every year.

But after all, you are a grass,

You absorb rain, dew and sunlight,

But it won't grow up.

People can step on you,

But people will not suffer because of your pain, he will suffer;

People won't sympathize with you because you are trampled,

Because others can't see you themselves.

So each of us,

Should grow like a tree,

Even if we have nothing now,

But as long as you have the seeds of trees,

Even if you are trampled in the middle of the soil,

You can still absorb nutrients from the soil,

Grow up by yourself.

When you grow into a towering tree,

People can see you far away;

Approaching you can give people a piece of green.

Life is a beautiful scenery,

Death is still the pillar of talent,

It is useful to be alive or dead.

This is the standard for each of our students to be a man and grow up.

Ma Yun's classic quotations:

1. When you succeed, everything you say is the truth.

I always believe that as long as we never give up, we still have a chance. Finally, we still firmly believe that as long as you have a dream, as long as you keep working hard, as long as you keep learning, no matter how you look, no matter this or that, a person's appearance is often inversely proportional to his talent. Today is cruel, tomorrow is more cruel, and the day after tomorrow is beautiful, but most of them will die tomorrow night, so don't give up today. Sun Zhengyi and I have the same view. One scheme is the implementation of first-class concept plus third-rate; Another solution, first-class implementation plus third-rate ideas, which is better? We both choose first-class implementation and third-rate ideas at the same time.

I want to throw firecrackers and bombs. Setting off firecrackers is to attract others' attention and confuse the enemy; Throwing bombs is my real purpose. But I won't tell you if I throw firecrackers and bombs. The game is to be virtual and real, so as to be happy. If you feel pain in the game, it means that you have chosen the wrong way to play.

5. "In fact, sometimes people's biggest problem is to say that everything is right."

6. Those who give us private advice and point out our mistakes are true friends.

7. The happiest thing in my life is that I not only finished what I promised to help others, but also did better than they asked. When I fulfilled these commitments, the feeling of excitement was indescribable. ...

Pay attention to your reputation, work hard, be kind to others and keep your promises, which will be very helpful to your career.

9. Business cooperation must have three prerequisites: first, both parties must have cooperative interests, second, they must have the willingness to cooperate, and third, both parties must have the intention to enjoy the glory of * * *. These three are indispensable.

10. Service is the most expensive product in the world, so the best service is no service, and the best service is no service.

1 1. Never be luckier than others. I never thought I was luckier than others. I may be more persistent than them. In the most difficult time, they couldn't hold on. I can hold on for a second or two.

12. I am particularly excited to speak in Peking University today. I have always regarded the students of Peking University as my idols, but I failed in the exam, so I think I must be a teacher at Peking University one day.

13. See 10 rabbit, which one did you catch? Some people catch this rabbit for a while, catch that rabbit for a while, and finally they may not catch any of them. The main task of CEO is not to look for opportunities, but to say no to them. There are too many opportunities, so we can only catch one. I can only catch one rabbit. If I catch too much, I will lose everything.

14. Our company evaluates it once every six months. According to the evaluation, although you work hard and are excellent, you are the last. I'm sorry, so you must leave.

15. The biggest difference between us and our competitors is that we know what they want to do and they don't know what we want to do. There is no need for everyone to know what we want to do.

16. There is a saying on the Internet that barefoot people are never afraid to wear shoes.

17. E-commerce in China must stand up and walk instead of holding hands all the time. I mean, Alibaba found a gold mine, so we will never dig it ourselves. We hope others will like it. He dug a gold mine and gave me a piece.

18. I am sure our model will make money. Amazon is the longest river in the world, 8848 is the highest mountain in the world and Alibaba is the richest treasure in the world. A good enterprise can't live long by blood transfusion. The key is to make blood by itself.

19. Why can I survive? First, because I have no money; second, I know nothing about the Internet; third, I think like a fool.

20. When the starting gun goes off, you don't have time to watch your opponent run. Only tomorrow is our competitor.

2 1. If the early bird doesn't eat the worm, the worm will be eaten by other birds.

22. I have heard of lobster catching, but I have never heard of whaling.

23. Beautiful things are often difficult to describe.

24. In my opinion, there are three kinds of people, businessmen: creating money; Businessman: Do something and don't do something. Entrepreneur: Responsible for the society. Entrepreneurs should create an environment for society. Entrepreneurs must have innovative spirit.

25. A company is prone to make mistakes in two situations. The first is when it has too much money, and the second is when it faces too many opportunities. A CEO should not see opportunities, because opportunities are everywhere. The CEO should see the disaster and nip it in the bud.

Shi Yuzhu's classic quotations:

1.90% difficulty. You haven't even thought about it now, and you don't even know it's a difficulty.

2。 Don't keep a core team member when he wants to resign. Since he has, he will leave sooner or later.

3。 If you don't have the price advantage and absolute technical advantage, don't enter the Red Sea market, or you will lose!

4。 To do chain business, you must make a set of marketing manuals and management manuals for fools. Only in this way can remote management be realized.

5。 After successfully opening a store, it is not far from your great achievements. First, make a down-to-earth dedication and give up the chain. Don't fantasize about how to make a chain in the future, do the first one in a down-to-earth way.

6。 To be a national market, we must first try out the market, bit by bit, not quickly; Done, in the national market, it is half a step faster, not slower!

7。 There is no difference between junior high school level and postdoctoral level. As long as you can do it, I have always been this view. I don't care about education, as long as you can make contributions.

8。 As people who have failed, or at least experienced failure, we should always learn something from them. People learn nothing when they are successful. They can't settle down when they are prosperous and successful in their careers. What they summed up was naturally empty. Only when you fail, the lessons learned are profound and true.

9. Summarize past successful experiences, especially the lessons of failure, and think carefully in the dead of night. I want to sleep anyway. Thinking about it is actually more useful to you than reading a book. Because some books are far away from you, which you wrote in the past.

10。 In the most painful time, the most stressful time, when there was only one thing in my mind, I recruited the manager of the national branch to the north gate at the foot of the barren mountain, in the guest house, and then closed the door at that place to hold a criticism meeting. People criticized me for three days and nights, and I thought it was very useful.

1 1。 It is more difficult to change the inherent concept of consumers than to climb the sun; But it is not impossible.

12。 In today's era, when the strategy is correct, there are many details to decide. If it is not handled well, your strategy will fail no matter how correct it is.

13。 Don't just look at the spire, the second and third tier markets are bigger than the first tier.

14。 Management is ruthless and people are affectionate.

15。 The so-called talent is that you give him something and he does it; You give him one more thing and he will do it again.

Sharer Chu, Chairman of Beijing Brilliant Enterprise