Haidilao was once the favorite hot pot brand of young people.
Many college students have the same memories: from 2 pm to 5 pm on weekdays, from 10 in the evening to 7 am the next day, and going to eat Haidilao with three or five friends. During this period, Haidilao provides 69% discount for college students.
Although there are many hot pot brands, Haidilao has an unusual position in the hearts of young people: Haidilao, the "top stream" in the hot pot world, is like Starbucks to ordinary coffee, and tea is like ordinary milk tea. Haidilao seems to have more "taste" and "style".
Eating photos of Haidilao on social media has a subtle sense of superiority psychologically-this is largely due to Haidilao's relatively "high-end" brand image, which puts "service" in an unprecedented position and brings a conceptual revolution to the catering industry.
Many people are attracted by the service of Haidilao. For example, the waiting time in the queue, some staff have been providing services in the waiting area to inform the progress; You can enjoy all kinds of "additional services", such as manicure, shoeshine, glasses cleaning, nanny and so on. Provide all kinds of fruits, snacks, etc. While enjoying the program, enjoy the food; The waiter is considerate, careful and meticulous. ...
So that there is such a saying on the Internet: "There is a magical hot pot in the world, and there are a group of magical waiters in the world. They can go to the hall, the kitchen, dance outside, coax the baby inside, and decathlon. It's Haidilao. "
However, in recent years, this service seems to be very common in the catering industry. In addition, chain hot pot brands such as Buju, Banu, Fuluwa and Nanmen Shuan Meat are booming, and more subdivided Chongqing hot pot categories such as Nanfang, Chongqing Hot Pot and Sister Hot Pot are also popular. In the face of increasingly fierce competition in the hot pot market, the sense of brush existence is not as practical as reducing costs and increasing efficiency, and consumers pay more attention to cost performance. "The taste of Haidilao is not outstanding, and it is not new." "The service level has dropped, and the unit price of customers has increased." Nowadays, the nanny service that made Haidilao "out of the circle" in the early years has gradually been abandoned by Haidilao.