Chapter 1: Summary of Graphic Design Practice Report In order to respond to the call of the Youth League Committee of our school, enrich the holiday life of our students, let us fully contact and understand the society and have a full and meaningful holiday, I carried out social practice activities during the holiday according to the school's spiritual instructions. The main content of my internship is working in an advertising company. I want to see if I can survive by my own hands and brain in a strange environment. At the same time, I also want to know more about the society through my personal social practice experience, to increase my knowledge, exercise my talents and cultivate my ability to cope with emergencies in practice. More importantly, I want to test whether what I have learned can be used by society and whether my ability can be recognized by society. I want to find out my own shortcomings and gaps through social practice.
The company I work for is located in the downtown area, with a medium scale, mainly advertising design and production. Because there are many companies and shops around, the business of this advertising company is not bad. As the Chinese New Year approaches, business becomes busy, resulting in a shortage of staff, so I recruit some temporary workers every year, so it is very easy for me to work in this advertising company.
I am very excited about my first day at work because I have no experience in this field before. The boss knew that I was a college student, so he took special care of me. He often says to me, "You college students should take more exercise during your vacation, which is good for you." There are four employees in the company, including me. They are all boys of similar age, and one of them is a master. After a while, we got to know each other and started talking and laughing, which made the atmosphere in the company lively. This reminds me of a term in management-team spirit.
On the first day of work, like other colleagues, I started my day's work wearing cloth shoes and gloves. Generally, newcomers become apprentices first, and apprentices, to put it bluntly, are handymen, that is, helping old employees with this and that. Do whatever the master tells you to do, and sometimes ask me to move things with a wrench, and sometimes even pack things. I didn't feel anything at first, but I got a little bored after working as a handyman for a few days. I came here to do advertising-related work, but they made me do handyman, which made me extremely depressed. I'm a college student anyway. So I found the old theory. Instead of helping me, the boss scolded me, saying that I didn't even want to do small things, but I wanted to do big things. He also said to me, "You are different from some of our colleagues. You are highly educated, so you should make more use of your time to study, enrich and improve yourself. Young people should not be afraid of hardships, be a little tired, as long as they can take the lead. Young people don't suffer when they are old. Isn't it painful to be old? " Indeed, after listening to what the leader said to me. I really improved my ideological understanding to a higher level, and pointed out a good direction for my efforts to some extent. My boss also gave me some advice before he left. He said: "The most important thing for a person in his student days is to learn from the East, increase his knowledge and exercise his ability. Especially when he is in college, summer vacation is a good opportunity to participate in social practice activities. Making money is not the main thing. How much can he earn as a student? There are plenty of opportunities to make money after graduation. Then he told me about his studies. He said that he had studied.
Chapter II: Summary of the Practice Report of Graphic Design After three years of theoretical study, I have a basic grasp of graphic design and a systematic study and mastery of this major. As a graduate majoring in graphic design, I think more about how to become a graphic designer and how to better complete each design task.
During my internship, I deeply felt that as a designer, I usually lacked enough market and management experience, and my design works were often out of touch with the market economy. As managers, they usually lack design foundation and aesthetic ability, and often limit designers' thinking and innovation too much in pursuit of market benefits, ignoring the importance of design elements, leading to vulgarization of design.
The development of design management in China is not perfect, which is a new research field that will inevitably appear after the design industry in China matures. To meet the needs of social development, compound talents have not only skillfully applied the basic design theory, but also mastered the knowledge of management, marketing and financial management. Our goal is to become a real designer and find the best balance between design and management.
Therefore, it is not enough to learn only the theoretical knowledge in the school. We need to practice, enter the design company and combine theory with practice, which is also the purpose of our internship course.
Internship purpose:
Through social practice, proficient in professional skills, understand the art and design institutions, their departments, daily business activities and the overall situation. And realize the relationship between art design activities and manpower, capital and society.
Internship time:
X year x month x day.
Internship location:
Xx company limited.
Internship content:
On September 8, X year, I applied for an internship in xx Co., Ltd. for half a year, studying and working as an assistant graphic designer. Xx Co., Ltd. is a typical local small company, with a small scale, but good business. Its company is mainly composed of image publicity album, store design, ink-jet advertising design and wall advertising.
From my employment to my resignation, the number of employees in the company has been stable at around 65,438+00, and I have served more than 65,438+00 advertisers, including 5 stable long-term customers. Six, including some unknown customer groups. Of course, as far as I know, the company's benefits are good and it is in a period of steady rise. The internal setup of the company is similar to other companies at the same level: the boss is the general manager of the company and is responsible for the overall planning and management of the whole company; There are business department, production department, design department and installation department. Because the company is small in scale and the internal staff can operate flexibly, I have also been able to participate in the development and exchange of copywriting, creativity and customer service of several customers, and gained many rare opportunities for learning and exercising. The following is my internship diary and the working status of the design projects of major clients I participated in.
When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me design the brochure of Chengdu CSG Glass Co., Ltd. and test my ability in the design process.
Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. So, I put what I learned into practice and quickly made three plans in one day. After reading it, the design director was very satisfied, and he could safely leave other design tasks to me. Due to lack of experience, I was mainly responsible for some trivial design tasks at first. I haven't really participated in a relatively complete event planning. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.
Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the demand, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer and making the design satisfy the customers as much as possible. And some customers will stare at the designer to complete the design task, often this way is basically done according to the wishes of customers. Designers don't like this kind of customers, which easily leads to the lack of creativity and innovation in design, because most customers still don't understand design, and they are more interested in design timeliness. Bright colors are customers' first choice, because they think it will attract consumers' attention. If this tone is not well grasped, it will lead to vulgarization of design.
After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.
Internship summary:
Due to the limited internship time, during my internship in xxx Co., Ltd., I encountered a relatively complete planning case of the whole process design of the youth trade union activities of Huaxi Group. Through this internship, I realized many things that were ignored or doubted in books or teachers' lectures, and gained more valuable experience from actual observation and guidance among colleagues. Whether a design team is excellent or not depends on its management and distribution of design, arranging the most suitable person in the most suitable position and giving full play to everyone's advantages; Team spirit is very important. An excellent design team does not need everyone to be excellent, which can easily lead to differences of opinion among members. Therefore, when planning a big project with * * *, designers must communicate frequently, find problems and solve problems in the discussion with * * * *. In the process of discussion with * * *, it is easy to encounter new highlights, making the planning project more complete.
Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold. My colleagues in the internship unit also gave me many opportunities to participate in their design tasks. I learned a lot of problems that were difficult to solve before, as well as the problems that will be faced in the future design work, such as: pre-planning and post-production, how to communicate with customers and so on. This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well. From the study, I also have a deeper understanding of the personality and potential of the design industry. As one of the future designers, we should not only master the design theory, but also fully understand the market. As a designer, we should constantly explore ideas, fill the gap between designers and managers, make design and market more integrated, and make design more market-oriented.
Chapter 3: The graphic design practice report summarizes the practical significance;
Graduation practice is an integral part of the teaching plan, and it is an indispensable link to train students to integrate theory with practice, comprehensively apply the theoretical knowledge they have learned, improve their ability to analyze and solve practical problems, and achieve the goal of talent training. Through graduation practice, you can comprehensively use the relevant theoretical knowledge you have learned to participate in and improve your practical skills. To lay a good career foundation for engaging in related industries after graduation. Establish good professional ethics and service consciousness, cultivate our spirit of hard work, exercise strong will quality, and improve our ability to get along with people and communicate widely. The short and substantial internship in the past month, I think, has played a bridge role for me to go to society. Transitional role is an important experience and step in my life, and it is also very helpful for me to go to work in the future!
Internship purpose:
Internship is the last course in our university. Before you know it, our college days are coming to an end. At this time, we very much hope to test the correctness of our knowledge through practice. And through social practice, skilled skills, understand the art and design institutions, their departments, daily business activities, the overall state. From this, we can realize the relationship between art design activities and manpower, capital and society. So, I came to Xiamen xx Trading Co., Ltd. and started my graduation practice here.
Internship time:
Xx year x month x day.
Internship location:
Xx trading co., ltd.
Introduction of internship unit:
Xx Trading Co., Ltd. is a young and energetic emerging e-commerce company with youthful and energetic dream youth.
Internship content:
After this semester's course, I began to look for an internship in a design company, because the theoretical knowledge I learned at school is far from enough, and we need to practice, join the company and combine theory with practice. After searching for a long time, I finally applied for an internship in xx Trading Co., Ltd. 12 months to study.
On the first day of work, I got up early in order not to be late because I was not familiar with the traffic conditions on the work route. When I arrived at the company, my schedule was just right. When I first entered the company, I didn't know what to do and I couldn't get started with anything. I was just looking around. I had a brief interview with the manager and didn't leave me too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. In my spare time, I try to imitate the tutorial with Photoshop software and make some simple pictures. To tell the truth, I used to do this at school, but the effect was not very good, because I stopped doing it when I encountered something difficult or I didn't understand, but now I have a teacher around to ask me what I don't understand, which has benefited me a lot. Then, of course, I made a simple introduction to my colleagues. Their passion and enthusiasm make me feel warm and happy here. I believe my choice will be another starting point of my life. I will learn from them and ask for advice.
As the saying goes, everything is difficult at the beginning, so since I decided to stay here, I started from the grassroots level, so I began to understand the types of printing paper, the different uses of each paper, and the specifications of commonly used paper. Printing is an important link in design and a step to turn designers' ideas and creativity into reality, so we need to do some important learning and understanding.
I understand that in printing, we need to keep in mind the paper size and picture resolution required by customers, because this is the basis of all creativity. Design should be both creative and rigorous, both from small to medium, and from large to medium to reflect details and creativity. This is the first lesson that the company manager taught me. And told me that there are still many places to learn and understand when I just stepped into the society and engaged in the design industry. Don't be impetuous, calm down and learn slowly. After a long time, you will see more, do more and listen more, and you will naturally get started slowly. This is how experience is accumulated. Then I went back to my position and introduced myself to my colleagues. My colleagues in the company are very enthusiastic, and I secretly made up my mind to learn more from them with an open mind.
My colleagues and I participated in the graphic design work. At first, I always felt that I had poor academic qualifications, no formal and systematic study, many aesthetic problems and no work experience. Their education level is obviously higher than mine, and their ability should be above mine ... so after understanding the basic workflow, I began to take over some trivial design tasks. I haven't really participated in a relatively complete event planning. After a few days of running-in, my shortcomings and deficiencies began to appear slowly. When I was in school, I was not very proficient in software operation because I had fewer opportunities for actual exercise. Besides, they can't respond to customers' requirements immediately, they are satisfied with what they have done ... they have something more practical, realistic and applied than me. And I just talk on paper in books. Naturally, you still need to ask for advice and learn. And my major is not right, so I have to learn everything from scratch. It is still very tiring to learn.
However, this problem is actually very common. We just graduated, with low academic qualifications, and it is difficult to find a job with a professional counterpart. Therefore, studying more at ordinary times is helpful for finding a job in the future.
But at the same time, fortunately, I came here to exercise myself. It doesn't matter if I make mistakes now, and I won't have the opportunity to learn in the future, so I will grasp it well, study hard and apply what I have learned. Through the work practice a few days ago, I have a basic understanding of the company's design process. First, the customer puts forward the demand, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer and making the design satisfy the customers as much as possible. However, some customers will stare at the designer to complete the design task, often this way is basically done according to the wishes of the customers, which easily leads to the lack of creativity and innovation in design, because most customers still don't understand design, and they pursue design timeliness. Bright colors are customers' first choice, because they think it will attract consumers' attention. If this tone is not well grasped, it will lead to vulgarization of design.
Chapter four: Summary of the report on graphic design practice. Considering that I may be engaged in this industry after graduation, I cherish this internship opportunity very much. Through internship, I can understand the talents needed by today's society, the position of graphic design in practical application, and my position in society. According to the conclusion, I can sum up my own direction. In a limited time, I will deepen my understanding of various graphic designs and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.
First, through my internship, I consolidated and improved my professional knowledge.
Although I have studied graphic design in school for more than two years, I still need to learn it from scratch in practice because there are so many things to learn. When I first arrived at the company, I admired the designers' skillful technology and superb production level. In the following days of practice, I humbly asked my teacher and learned while doing, and gradually mastered the effects of matting, drawing, typesetting and the collocation of various colors and overall layout. At the same time, I also mastered some tips of computer software operation, such as line alignment when making packing boxes in corelDRAW. In the past, the options were basically operated by clicking the menu with the mouse. When I came, everyone basically used shortcut keys to operate, which was fast and labor-saving. With the deepening of internship, I can master photoshop and coreldraw drawing skillfully. Dissatisfied with the internship in design, he also took the initiative to ask for various post exercises. Through my work in various positions, I have mastered the design structure and various technological processes. For example, after the customer approves a picture, the designer fills in the print sheet and attaches the graphic sample to the color printing room for inkjet printing or taking pictures.
Secondly, through the internship, I have enriched my social experience and exercised my ability.
In the internship process, we should not only master excellent professional knowledge, superb production level and agile thinking ability, but also learn to communicate effectively with customers, so that our designers can make the desired effect for customers by keeping the pulse of customers and what effect customers want.
Third, I found my own gap through internship, and I need to study harder and master new knowledge constantly.
Through internship, I deeply found that there is still a lot of knowledge to learn in the field of design. I only learned a little basic knowledge at school, and when I came here, I found myself a nameless grass. A good design needs continuous learning. Some of them have mastered the production of three-dimensional effects, and some have mastered the production of animated flsh. Design requires a person's knowledge structure very highly, and needs to master mathematics, society, literature and other related knowledge. Only all-round talents produce good works.
Practical experience:
Through internship, I further discovered my own shortcomings and strengthened my basic design skills. In the practical application of the real society, we should improve ourselves step by step, approach our goals step by step, and finally realize ourselves. I abide by organizational discipline and unit rules and regulations, and the basic principles of being a man and doing things are conscientiously implemented in real life, and good habits are constantly cultivated in real life. The experience and knowledge I have learned during this period are a valuable asset to me. Maintain good relations with colleagues at work. At the same time, I also understand that first of all, we must learn to be a man and understand the truth of being a man. How to get along with people is the most basic problem in modern society. For a person who is about to enter the society, there are many things to learn. They are the best teachers. As the saying goes, "A threesome must have a teacher", and we can learn a lot from them.
At work, I am serious and responsible, work hard, can efficiently complete the tasks assigned by my superiors, and never arrive late or leave early. To do this job well, always take "enthusiasm and carefulness" as the criterion.
The short and substantial internship, I think, has played a role as a bridge to the society, an important experience, an important step, and is also of great help to my future work. Generally speaking, it is very helpful for future study. At the same time, after such a period of work, I understand the importance of practice. In order to better play their own level in the future work, only by constantly increasing their theoretical knowledge will they be more conducive to flexible use in the future work!