Part I: Model essay on business plan for college graduates Part I: Introduction of campus business environment.
With the development of social economy and culture and the acceleration of people's life rhythm, great changes have taken place in people's living environment and lifestyle! Part-time job has become a fashion, and the market for students' part-time job is very broad.
Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of basic work.
Group consumption has quietly entered people's lives and become popular, which is the need and necessity of social development.
Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the maximum consumption income with the least investment. There is more market for student group consumption. Students are pure consumers with high brand awareness and brand loyalty. Student consumption is also in the forefront of society. Group consumption is personality. Brand. The best economical consumption pattern.
To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable!
Second, the purpose of campus entrepreneurship
Focus on the development of the university market, establish a campus part-time platform, a student practice platform and a campus business platform to serve students and universities.
Third, the theme of entrepreneurship.
Relationship with students' growth: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve their comprehensive quality. The campus market is developed, operated and maintained by students themselves.
Fourth, entrepreneurial goals.
Occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and build a joint fleet of college brands.
Verb (abbreviation for verb) Market demand point
1, students need to reduce their financial burden.
2. Students need to participate in social practice and improve their comprehensive quality.
3. Students' personalized consumption and brand consumption. Affordable consumption. The need for safe consumption.
4. The necessity of improving students' employment in colleges and universities.
5. Respond to the need to encourage college students to start businesses.
7. The need for businesses to open the campus market.
8, the needs of social and economic development trend
The commercial potential of intransitive verb project
The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable!
Part II: Model essay on graduation business plan of college students Part I: Project strategy
entrepreneurial environment
Open a distinctive coffee shop near Nanjie, where all kinds of people are concentrated, and provide various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space.
(B) their own strengths and weaknesses
1, advantages:
(1) My family has been doing business since childhood, and I knew how to open a shop since I was a child. I am not afraid of strangers and can communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality.
(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".
(3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly.
(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it.
(5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better.
2. Disadvantages:
(1) is eager for success, lacking market awareness and enterprise management experience. Although he has mastered some book knowledge, he still lacks the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once.
(2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have seen some management knowledge in school, I am lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on.
Second, the market analysis
(A) Analysis of the status quo of coffee industry
Coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.
(2) Market research
The survey results show that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest proportion, reaching 39.0%; Secondly, it is considered that the most suitable proportion of the price of each bottle of coffee in the range of 5 1- 100 yuan is 28.6%; 18.7% chose the following 30 yuan; It is considered that the proportion of consumers' choice for the price of each bottle of coffee is101-150 yuan is 9.8%. Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee between 365,438+0 and 65,438+000 yuan.
/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that when the price of each bottle of coffee is set at 565,438+0-65,438+000 yuan, the most suitable consumption ratio is 26.8%. It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.
The higher the income, the higher the consumer's acceptance of the price of coffee products.
(3) the target market of the product
The target group is people between the ages of 18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space.
Part III: Model essay on business plan for college graduates Part I: Development prospect.
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Chapter four: Graduates' employment prospects and entrepreneurial plans;
Food is the most important thing for the people, and the fast pace of the times has accelerated the pace of life, but eating is still inseparable. Busy life, the dining table is getting richer and richer. Therefore, meat is inseparable. Pork, in particular, accounts for the largest proportion. If the venture is successfully listed, it will provide many employment opportunities in all aspects.
Market demand:
Suppose that China is currently in the primary stage of a well-off life, and everyone eats one meal of meat every day on average. Then, as a big country with a population of1300 million, the daily consumption of pork will also be a large number. It can be seen that the market prospect of pork is very gratifying.
At present, the supply of pork in various markets is also very large, which shows that people have been aiming at this direction for a long time. However, it can be seen without exception that most suppliers are self-employed or small vendors, and there has not been a relatively large centralized market or a relatively large chain store.
In view of this situation, it is planned to improve the relationship between supply and demand of pork. Gradually expand the scale, form a market and become a famous industry in a region. Then it expanded to the whole country, with its own brand and a set of perfect business philosophy in all parts of the country.
Specific objectives:
If you want to buy meat, you have to raise pigs, which is the premise. However, because there are many pig farmers at present, the supply and demand of pigs is not a problem, so we have to start with killing pigs first.
Killing pigs is the first step, and the first step is the key to ensure the smooth completion of all work in the future. It seems that killing pigs is a trivial matter, which is not worthy of attention, but I don't know that there is huge market development value hidden in it.
First of all, killing pigs requires technology. The quality of slaughter is directly related to the sale of meat products, because in the process of killing pigs, all links must be handled well to ensure the color of the skin, the blood volume in the meat and the treatment method of pig hair, which are all details that affect whether to make money.
Secondly, killing pigs needs characteristics. According to incomplete statistics, there are many butchers in the village, and the methods of killing are quite different, each with its own characteristics. For example, there is a jingle in the countryside: "You kill your pig's head, I kill my ass". It can be seen that the tricks and actions of killing pigs may be quite different. In this way, there will be a combination of local characteristics to create a unique momentum to kill pigs. In this way, it is not only rare to kill pigs to buy meat, but also rare to attract a large number of city people to see the pig killing fever! Make a few more hints.
Finally, it is said that killing pigs requires technology. Nowadays, most pigs are slaughtered by hand, which is laborious and time-consuming. Today, with the development of science and technology, it is not cost-effective to stick to it. We must use science and technology to guide efficient income. For example, an automated process and a set of instruments are designed to add scientific and technological content to the process of slaughtering, unhairing and dissecting pigs and avoid complicated manual operations.
Business philosophy:
Create the largest scale of killing pigs, let the characteristics and technology be included, ensure the delicious meat color and open up the market. Ensure after-sales service and meat quality, and win a broad market.
Chapter 5: Model essay on business plan for college graduates 1. Enterprise profile
It is characterized by highlighting "freshness" and "exquisiteness". A small shop located in Wei Kun Road, Hebei District, mainly engaged in the retail of flowers and gifts. It has no bright decorative design, but is based on simple style, highlighting the "essence" and "beauty" of products and becoming an indispensable part of people's colorful lives.
Second, the personal situation of the author of the business plan
I have worked in hotel service and can properly grasp the important factors that this service enterprise should have. Such as timely service, good service quality, warm and considerate to customers, reasonable fees, etc. After attending the "SYB" training class, I have a deeper study. Self-employment is the fundamental driving force to promote social progress and economic development.
Third, the analysis of target market and competitors.
(A) Target market selection
With the development of national economy and the improvement of people's living standards, the quality of fun living standards is also improving, so flowers bring blessings and care to people on Valentine's Day, Mother's Day, Father's Day and other festivals, and also enhance the feelings and distance between family and friends. Therefore, in recent years, the market capacity of flowers is constantly expanding. Flowers themselves interpret the wishes of the sender. For example, the red rose stands for passionate love, I love you, the lily is harmonious, forget me for eternal friendship, and the cuckoo stands for gorgeous beauty and prosperous business. , widely used in couples and friends: in meetings, housewarming, sacrifices, opening ceremonies and other activities.
(2) Information about the industry and competitors
In the case of favorable market demand, it is necessary to consider whether the location of the store is likely to be demolished in the next few years, and it is not possible to lose hard-working customers because of demolition; In addition, whether there are competitors in the geographical position. There are two flower shops of the same size two kilometers in the vertical direction of my location. Through our active publicity and excellent service, our market share in this street will reach more than 40%.
Main advantages of competitors:
1. The store is located near the station with a large floating population.
Sometimes the price of goods is lower than ours.
There were some old customers before our store opened.
Major disadvantages of competitors:
1. It is inconvenient to park motor vehicles in front of the store, and the purchasing power is limited.
2. The display of goods is not neat enough, which is not convenient for customers to purchase goods intuitively.
3. The handwriting of the banner is not standardized.
According to the above analysis of advantages and disadvantages, we turned the disadvantages of our competitors into the advantages of our company, and at the same time added a series of preferential packaging services, such as door-to-door delivery and other related convenience services. The store was filled with information and materials about flower culture, giving customers more choices. The banners we write are standard and beautiful, and are often praised by customers.