1. Lack of long-term products and development strategy: Happiness No.9 did not continuously launch more competitive products and lacked long-term development planning, which led to its market competitiveness gradually declining and it was difficult to maintain its original market share.
2. Changes in market demand: With the passage of time, the market demand may change, and the business model of Happiness 9 may no longer adapt to the new market demand, resulting in the loss of its customers, declining income and disappearance.