I read Niu Gensheng's Heart Sutra of Wealth written by Wei Xin, and it felt great. I want to extract some words from the book to share with you.
—— Niu Gensheng, one of the top ten entrepreneurs in China, a cutting-edge enterprise leader in China, and one of the top 25 meritorious brand figures in China, was awarded the title of "China Economic Person of the Year" by CCTV in 2003, and was awarded "He is an ox, but he ran out of the speed of a rocket!" Acceptance speech. In 2004, he also won the "China Planning Award".
-The slogan of the place dealing with customers is "Learn the most from the most dissatisfied customers".
What is in the workshop is: "Product equals character, and quality is life".
The slogan of the finance department is "cash is king".
The purpose of the sales department is: "the old market will not give up every inch of land, and the new market will compete for every inch of land."
Slogans in places prone to interpersonal friction are: "The sun is shining, parents are grateful, gentlemen are generous, and villains are successful", and "Seeing others is not pleasing to the eye, first of all, their self-cultivation is not enough".
At the entrance of the canteen is: "If you want to eat leftovers, please don't eat them here".
In the staff apartment, it is: "If you have wisdom, please take it out; If you lack wisdom, please sweat; If you lack wisdom and don't want to sweat, please leave. "
Niu Gensheng's favorite slogan is: "Plan in advance, control in the process, check afterwards and evaluate afterwards".
In the classroom of Mengniu Business School, there is also a slogan: "Respect people's morality, attach importance to people's wisdom, recognize people's value, cherish people's feelings, safeguard people's dignity and improve people's quality".
-gathering "the hardest head of dairy industry"
Even in the face of the crisis of "no factory, no milk source and no market", Niu Gensheng and General Mengniu put forward the vision of "a century-old shop" at the beginning of their business and devoted themselves to the struggle of forgetting me.
The entrepreneurial Mengniu people are a special team. In Niu Gensheng's words, the people gathered here are either abandoned by the old system or voluntarily abandoned the old system. "Mengniu, a start-up, has nothing but a few heads. But this may be the most difficult head in china dairy. " Niu Gensheng later said in an interview with the media.
We can look at the situation at that time:
Niu Gensheng: former vice president of production and operation of Yili Group. Through the struggle of 10 years and the staff, the annual sales of Yili ice cream will reach 700 million yuan from150,000 yuan, and the "local brand" will become the first brand in China.
Lu Jun: Member of the Party Group of Inner Mongolia Securities Regulatory Commission, Director of Inner Mongolia Property Rights Exchange, served as Deputy Secretary of the Party Committee in Yili for many years.
Sun Yubin: The former general manager of Yili Ice Cream Company was in charge of the core business of Yili at that time.
Yang Wenjun: former general manager of Yili Liquid Milk Company and founder of Yili Normal Temperature Milk Project.
Qiu Lianjun: former chief engineer of Yili, winner of National May 1st Labor Medal, inventor of "Bitter Coffee" ice cream.
Bai Jun: General Manager of Yili Baotou Branch, the "vassal" guarding one side.
Deng Jiuqiang: Chairman of Hohhot Light Industry Machinery Factory, who has provided a lot of equipment for dairy enterprises in China.
Sun Xianhong: Founder of Pioneer Advertising Group, former head of advertising planning department of Yili Frozen Food Company.
……
It is this group of people that made Mengniu develop from "no room (rent) and no ridges on the ground" when it opened to about 30 production bases at present; It is this group of people who make Mengniu, which has hundreds of millions of consumers, millions of investors, millions of dairy farmers and hundreds of thousands of production and marketing troops, become the same fate, and is known as "the largest rice bowl enterprise in China" since the western development.
Niu Gensheng really loves talents, but he is more talented. Sun Yubin, who started a business with Niu Gensheng, said that Niu Gensheng never pulled anyone out of Yili and always educated people around him to work hard in Yili. Then why did so many people follow Niu Gensheng at that time? These generals who founded Mengniu with Niu Gensheng said: First, they were trained by Niu Gensheng and learned a lot; Second, Niu Gensheng has the ability to do better.
-In 2002, Mengniu trademark was recognized as "China well-known trademark". In the same year, Mengniu liquid milk won the title of "China Famous Brand Product" and was listed as a national inspection-free product.
-As early as 2005, Niu Gensheng was on the Rolls-Royce 500 Rich List. However, his unusual attitude towards wealth is even more unexpected. He donated all his shares in Mengniu Group and established the "Old Bull Fund". Niu Gensheng later said that after donating his wealth, he and his family felt relaxed and happy, and what made Niu Lao most happy was to lead Mengniu Group to rekindle the entrepreneurial impulse for the dream of "world cow".
—— In 2006, at the 27th World Dairy Congress, Mengniu became the first enterprise in Asia to win the highest honor "Product Innovation Award" in the world dairy industry in a hundred years. Mengniu liquid milk sales reached the first place in the world, and Mengniu gave milk to 500 primary schools nationwide for free for one year.
-"Pay attention to dedication, but do not pursue poverty; Emphasis on learning, but not on form; Stress party spirit, but do not rule out character; Principle, but not divorced from reality; Talk about the interests of the company, but don't forget the interests of the country and employees. " -Niu Gensheng.
-"Whether you can get through the trough of life depends largely on one's values. If a person's values are self-centered, he will suffer from loss; If social responsibility and social ideals are the core, there will be no hurdle. " "We are not great men, but I am willing to be the son of the people of Helinger and the son of the people of Hohhot."
-Niu Gensheng creatively called his competitors his own. He explained, "Phenomenologically, there are two kinds of dystocia in the world, one is stillbirth and the other is giant baby. Mengniu was forced to enter the latter. In the past, we talked about the "catfish effect" and "deer slackness", in fact, they all talked about a sentence from Mencius: "Born in sorrow, died in happiness." I often think that when Mengniu was just born, it was really a question whether we could develop so fast without the promotion of strong competitors. In fact, every time a teammate attacks you, you will not die, and you will become stronger. Competing for teammates will sound the alarm for you, help you correct problems that you haven't even found yourself, and make you more and more perfect. "
-Niu Gensheng on the most important qualities of young people in the media. He believes that "there are not many good qualities. If you ask me, it is still practical, persistent, hard-working, patient, honest and principled. "
-There is a passage in Niu Gensheng's blog: "My understanding of adoption is this: you are treated so well without birth and upbringing, and you should be closer than those born and bred."
-After success, Niu Gensheng has two classic words. One is for the frustrated: "others start from zero, but I start from negative numbers";
A word for proud people: "Small victory depends on wisdom, and great victory depends on virtue".
-The enterprise once invested 6.5438+0.8 million yuan to buy a Santana for Niu Gensheng, but he thought that the development zone was far from the urban area and it was too difficult for employees to commute, so he used this 6.5438+0.8 million yuan to buy an old Dongfeng bus, a Huaxi bus, a Tianjin van and a Dafa minivan for employees.
-One year, he distributed his annual salary of 6.5438+0.08 million yuan to everyone ... As for other small distributions and rescues, there are countless others.
-200 1 Beijing's Olympic bid, Mengniu was the first to stand up, "We donated100000".
From 2002 to 2004, Mengniu was the sponsor and guest of CCTV Spring Festival Gala for three consecutive years.
In the "SARS" war, Mengniu took the lead in donating 1 10,000 yuan to the Ministry of Health, becoming the first China enterprise to donate money to fight SARS.
The success of China's first manned space flight made people remember Shenzhou 5, Yang Liwei and Mengniu. Within a few hours after Shenzhou 5 successfully landed, Mengniu spread its own advertisements in the streets and lanes of more than 30 cities across the country, and Mengniu's TV advertisements also appeared in the programs of dozens of TV stations across the country. With perfect scheme and quick response, Mengniu's public relations marketing has won a great victory. Nowadays, the well-known "Mengniu Milk, Special Milk for Astronauts" and "Strong Country with Health" have made Mengniu's image of supporting China's space industry take shape in the eyes of ordinary people, greatly improving the popularity and reputation of its products and once again establishing a good image of the company in China.
On April 2, 2003, Mengniu Business School was formally established. The president wrote on the "Vision Card": "Build a platform for employees to realize the value of life, provide consumers with healthy green products, build a century-old world brand for the nation, and build an excellent enterprise with international competitiveness for the country."
-Just like "small victory depends on wisdom, big victory depends on morality", "losing is a blessing, taking advantage is a curse" is also the creed of Niu Gensheng's life. Niu Gensheng believes that "managing people's hearts" is the ultimate goal of Mengniu, and "gratitude" is the soul of Mengniu culture. Therefore, "taking Mengniu's career as its own responsibility, not taking Mengniu's interests as its own responsibility" comes from gratitude to employees.
-At the beginning of Mengniu's business, Niu Gensheng also announced Mengniu's "business program"-taking the interests of shareholders, banks, employees, partners and society as the interests, establishing a big interest circle and forming a "five-win pattern".
-In Mengniu, there is a saying that "a fly sells for 50". If you find a fly in the canteen, you can "sell" 50 yuan to the canteen manager. Some people call it "donating" money. Niu Gensheng said that this is also a kind of "competing with yourself". Originally it was everyone's responsibility, but everyone asked the canteen manager to donate alone; The more times you donate, everyone will reflect on themselves: "I can't let XX donate for me ..." With this, flies have to be put out.
For the health of the whole country, we should send milk to the dining tables all over the country! -Niu Gensheng
-"We won the world's highest product innovation award in the dairy industry, which is the first time for China people and the first time for Asians in 100 years. Give China a long face and let Asia live up to expectations. This has strengthened our belief that latecomers can come from behind, and we can be a world brand ... Let China make a global shock. " Niu Gensheng is full of heroism!
-Niu Gensheng believes that to be a successful entrepreneur in China, you must cultivate two great efforts at the same time: one is psychological balance, and the other is money balance. In other words, it is necessary to have both the technology of making money and the method of making money.
-Creating a "harmonious society" is the theme of China society at present. Although the concept of "harmonious society" has been widely responded, not everyone dares to say that they really understand the essence. Niu Gensheng's "Harmonious Family Special Training Camp" is undoubtedly close to the current theme and put into practice.
In fact, Niu Gensheng's decades of ups and downs have already made him deeply realize the importance of "harmony". He himself knows that the harmony between employees, employees' families, employees and enterprises, and employees' families and enterprises will deeply affect the development of enterprises.
Niu Gensheng once said: "The family is the' cell' of society. Without a harmonious family, there will be no harmonious enterprise, let alone a harmonious society. The foundation and cells of a harmonious society are' harmonious family' and' harmonious enterprise'. " This is actually the original intention of Niu Gensheng to set up a "harmonious family special training camp". To sum up, it is a sentence: to promote the construction of a harmonious society by cultivating harmonious families.
-the first donation120,000 yuan to fight SARS;
Donate products worth more than 30 million yuan to people's teachers to send them to health;
Donate milk worth more than 300 thousand yuan to Chifeng earthquake-stricken area;
Donate milk worth more than 300 thousand yuan to the earthquake-stricken area of Xilin Gol League;
Poor students have no money to go to college, Mengniu sent 30 thousand, and the "old cow special fund" sent 200 thousand;
Free milk supply to 500 primary schools and so on.
Maybe you have drunk Mengniu's milk, maybe you have eaten Mengniu's ice cream, maybe you have tasted Mengniu's milk tea-well, thank you! It is you and hundreds of millions of consumers like you who voted Mengniu as the top growth enterprise in China 100 with a bag of milk, an ice cream and a bag of milk powder.
..... Mengniu has grown up, thank you sincerely.
For reference, please adopt it if you are satisfied.