Public universities: Most of the luxury management majors in public universities are well-known brands recognized by France. There are few schools offering this major, and the number of students enrolled is small, so it is difficult to apply. Therefore, to apply for this major, you need to pass a rigorous interview in France. University de Marne-la-Vallé e University de Versailles Saint Quentin en Yvelines University of Versailles, France's most famous master of luxury management programs are mostly set up in higher business schools: ESSEC, French Institute of Higher Economics and Business: MBA in. Emlyon International Luxury Brand Management Lyon Business School: Master of Science in Luxury Management and Marketing. KEMA Europe Knowledge school of economics and management: Master of Luxury and Fashion Management ESG Paris School of Management Group: Luxury and Fashion Management MBA INSEE French school of economics and management: MBA Luxury Brand Management Master. T, food and wine IPAG French administration preparatory school: luxury brand management MBA in France Nancy business school: luxury design and management Msc graduates said that the threshold for learning luxury management is not high, and there is no sense of distance to high-end luxury goods. Even students who have no knowledge of luxury goods can learn the basic knowledge about luxury goods through the introductory course of luxury goods industry arranged by the school two weeks ago. If students want to know more, they can choose the global luxury introductory course of the school to learn about the brand history, culture and corresponding products of each luxury. In addition, the school will arrange for them to study luxury goods management, strategy courses, brand courses, brand management, brand innovation, media communication and other courses. Compared with France's emphasis on seeking design inspiration from the perspective of philosophical theory, British luxury management majors are more inclined to brand strategy, especially paying attention to students' work experience and practical skills.
The relatively high threshold of luxury specialty in Britain does not mean that the requirements for IELTS scores or GPA are high, and schools will pay more attention to real professional background and work experience. For students majoring in this major, the geographical location of the school is more important than the professional ranking of the school. As the fashion capital, London is the gathering place of many fashion brands. The University of the Arts (university of the arts london) and university of the arts london (University of Arts) have become the dream institutions to pursue students majoring in this major because of its superior geographical location. For example, the design management of university of the arts london fashion industry. In addition to university of the arts london, there are also some universities in the UK that offer related majors: Westminster: Mafashion Business Management Manchester Metropolis: MSC International Fashion Marketing Manchester: MSC International. Al Fashion Retailing Southampton: MA Fashion MAnagement Heriot-watt:MSc Clothing Management Kingston: Ma Fashion and Creative Economy Center Lancashire: Ma Fashion and Lifestyle Promotion Glasgow Caledonia: MSc International Fashion Marketing Luxury Management Major in the United States generally focuses on brand management and fashion management. Brand management mainly focuses on MBA courses in universities. For example, new york University's luxury marketing is in the direction of MBA, and Boston College's product and brand management is also in the MBA course. Fashion management focuses on the Master of Arts, such as the global fashion management major of new york Fit Fashion Institute.
Because this major belongs to management, and most of them are sub-majors under MBA, the application conditions can refer to the application difficulty of MBA, requiring TOEFL and GMAT scores, and it is best to have relevant work experience. After graduation, the main employment direction is big luxury brand enterprises, cosmetics companies and liquor companies. New york Institute of Fashion Technology: Fashion Sales Management; Master's degree: Global Fashion Management (2 years) Debao University MBA Brand Management (2 years) Milwaukee Institute of Technology, Rhode Island School of Design, new product management Ms, jewelry design and marketing, Wayne State University, MS fashion design and advertising marketing. As for the course content, most of them are lectures, theories and some classic models, and the management of some big companies will be invited to attend classes. In addition, they will go to big brands for internships, and they often have many opportunities to go to some big shows. This is what everyone is looking forward to! Vivian said that these colleges and universities generally offer basic courses such as fashion marketing, luxury goods and service marketing, luxury goods industry marketing and management, luxury goods advertising and marketing. For advanced degrees, there are more detailed classifications, such as "luxury goods and fashion". In addition to luxury creativity and design, the project engineering column is also divided into product, market and finance. "However, luxury management is actually a part of management, and some will go to high-end car marketing, golf course management, cosmetics companies and the like. Therefore, it is best to have a foundation in economic management or a pure artistic foundation in design. The basis of management can have a general grasp and forecast of the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods at the time of sales. "
It is understood that people who study there don't have to consider employment at all. A French university has done statistics on luxury management. Among the enrolled students, the average age is 30 years old, and the average working experience before entering the school is 7 years. More than half of them hold middle-level or above positions in enterprise management. It can be said that most people came to an "emergency stop" in the "golden age" of work and chose to study luxury management. Definition of meaning in management
Many world-renowned luxury goods landed in China, and their huge market and consumption potential far exceeded their expectations. China people's huge luxury consumption capacity has stunned the world. According to a research report from Goldman Sachs on the luxury market in China, China has become the third largest luxury consumer in the world after Japan and the United States, contributing nearly 20% to the total sales of the global luxury industry. The sudden outbreak of high-end consumption has attracted attention from all walks of life, but in China, the theoretical and academic research on luxury goods is almost blank, so the related research on luxury goods is imminent. As the starting point and foundation of research, how to define the concept of luxury goods better and more accurately has become the key to solve a series of substantive problems.
Luxury goods are usually defined as goods with demand price elasticity greater than 1. Whether Adam Smith or other economists, it is obvious that their definitions are given from the perspective of economics.
In his book "The Concept of Luxury —— A Probe into Concept and History", christopher berry thinks that luxury goods can be easily and painlessly replaced, which is particularly exquisite and has certain quality, and can meet some general needs. In 1997, Capfeller gave a semiotic explanation of the word luxury and its sociological significance: "Luxury represents beautiful things and is an art applied to functional products. Just as light can bring light. They provide not only pure goods, but also synonymous with high taste. " Simon Nike further analyzed that the definition of luxury goods should involve lifestyle or way of existence, involving pleasure and desire. The above definition gives the definition method of luxury goods from the analysis of desire and demand, so it belongs to the category of sociology.
Werner Sombart can't be ignored in the study of luxury goods, but he didn't directly give a specific definition of luxury goods. In his classic book Luxury and Capitalism, he pointed out that luxury goods are expensive clothes, exquisite furniture, jewelry and so on. , can directly meet the needs of luxury goods, and is a first-class product customized for consumption. Werner Sombart's research focuses on luxury lifestyle and its function, so the definition of luxury is vague and too simple, which can't reflect the inner essence of luxury.
There is little targeted research on luxury goods in China academic circles, and the definition of its concept is rarely made public. Only relevant dictionaries give some explanations. For example, when the Encyclopedia of China (Economics Volume) explains "consumption materials", it says that consumption materials are divided into necessary consumption materials and luxury consumption materials, and luxury consumption materials are generally used to meet the needs of the exploiting classes to live a luxurious life. This definition is obviously based on Marx's exposition and explains the concept of luxury goods from the perspective of political economy.
To sum up, the research perspective of the concept of luxury goods is complex, and its guiding significance is also different, but there are few definitions to explain and demonstrate it from the perspective of management. Considering the current situation of luxury consumption in China, the discussion based on morality is weak and unconvincing, and the discussion based on politics is out of date because of the dilution of class concept. The discussion based on sociology is outdated and lacks innovation, and the discussion based on economics has not attracted enough attention because the market is relatively small. Historical evolution of the study on the meaning of luxury goods
The significance of luxury goods is determined by different societies, social structures, social and cultural connotations and economic conditions. Luxury goods have not only material and social connotations, but also political and moral connotations. Luxury and immaterial luxury are not justified politically, economically and morally, but they are worth pursuing for society, civilization and most people. Therefore, due to the contradiction and multiplicity of luxury goods, it is difficult to give it an accurate definition.
There is no clear definition of luxury goods in academic circles at home and abroad. Adam Smith only defined necessities in The Wealth of Nations, and then classified all things that were not necessities as luxury goods. Obviously, Smith saw the difficulty in defining luxury goods, so he adopted the exclusion method, bypassing the obstacles of defining luxury goods directly and avoiding the positive definition of luxury goods. In economics, luxury goods refer to products with the highest value/quality ratio.