At present, most universities have basically achieved the positioning of the first four roles of enterprise universities. The latter means that most organizations pay more attention to and focus on these four roles, and the positioning of the role of "the escort of organizational development and change" is also based on the further exploration of the first four roles.
However, as the role of "the disseminator and practitioner of corporate culture", quite a few enterprises have failed to attach importance to or practice this role!
Corporate culture is the soul of an enterprise, and it can even be said to be a rhetoric that grinds cocoons in the ear! However, how to show the charm of the soul more perfectly is not satisfactory in many enterprises. "Soul influences soul" is a famous saying in the field of education. There is also a saying in the field of education that "it takes ten years to plant trees, but it takes a hundred years to cultivate people". It can be seen that it is a slow job to influence the soul through education, and many organizations are in full swing when they start to build and publicize corporate culture. After a period of time, I found that all the actions did not seem to play a direct and noticeable role in the organization. Over time, it's hard to stick to the original enthusiasm and stick to it!
And if an institution has its own specialized training and education institutions, then the work of corporate culture propaganda will have a more fixed and systematic carrier! —— Enterprise universities should shoulder the propagandists and practitioners of corporate culture!