Cosmetic business plan model template 1 chapter 1
1. 1 potential customers
Cosmetics is both an industry and a culture. In today's financial environment, cosmetics are sunrise products in the market and cannot be shaken. To borrow a Jewish proverb: the business of women and children is the best business opportunity, and cosmetics include this one.
The retail sales of cosmetics market in China is increasing constantly. The retail sales of cosmetics of commercial enterprises above designated size in China are more than 40 billion yuan, with an average increase of more than 20%. Both developed and underdeveloped regions show a high growth in cosmetics market sales. Of the 3/kloc-0 provinces, municipalities and autonomous regions in China, 27 have an average increase of more than 15%, and the high market growth rate exceeds 87%.
Therefore, in the present and future market economy, the cosmetics market occupies a very important position and will also become a trend of the market economy. Entering the cosmetics market now means entering the future economy in advance, and the future development space will be huge.
Not only that, as we all know, skin care and make-up are almost a culture in Japan, and skin care or make-up has almost become a living habit for both children and old ladies. In the working environment of Japanese enterprises, all office women are required to learn to wear professional light makeup. For a special environment like siso College, because half of our students will face Japanese enterprises, it is even more necessary to open such a cosmetics store, publicize our concept of skin care and makeup, and integrate it with our living habits, so that we can know how to respect people more, how to be more confident, and how to stand on the stage of the workplace more like a duck to water.
1.2 Store introduction
(1). The business purpose and objectives of the store.
Match? Customer is God, and customer satisfaction is our greatest affirmation and support? For business purposes, honest service, understand the psychological needs of customers, while constantly innovating, market-oriented, timely provide customers with the best and latest products.
(2) store management philosophy
Do small, do fine, do well and do wide.
Be small: only for college students.
Refining: quality control
Do a good job: serve customers and establish the reputation of the store.
Do wide: meet the needs of customers for beauty, and at the same time increase visibility.
(3) Internal introduction of the store
1. Store name: SISO Mijia Cosmetics Store
2. Product type: skin care, make-up, daily cosmetic tools, nail products, beauty.
Hair products. (skin care and makeup are the main ones, others are the auxiliary ones)
3. Main customer base: all SISO teachers and students.
(4) store management
Management thought: take quality service as the main idea, always keep in mind and run through SISO's service spirit, resolutely operate in good faith, require people and products to constantly improve, learn and grow, and at the same time thoroughly reflect on and redesign business processes, so as to make a major breakthrough in performance measurement standards (such as cost, quality, service and speed).
SISO mijia cosmetics store
1.3 market analysis
We made a questionnaire in our college. There were 50 questionnaires, 35 for girls and 0/5 for boys. The conclusions are as follows: (1) 85% people often touch skin care products, 10% people often wear makeup. (2) 65% like to buy brand cosmetics.
(3) 65,438+05% is spent on cosmetics and skin care products every semester in 50 yuan -200 yuan; 40% from 200 yuan to 500 yuan; Within 500 yuan, 30% will be paid 1000 yuan; 1000 yuan accounts for 15%.
Chapter II Competition
2. 1 4p analysis
(1). Products
The products mainly include:
1. High-end products
2. High-end products
3. Low-end products
4. necessities of life
5. Service category
6. Others
High-end products mainly include Shiseido, Dior, Guerlain, Chanel and so on (these products include skin care products, perfumes, cosmetics and so on).
The middle and high-end products mainly include: Maybelline Color Zone L 'Oré al Avon ZA Esperanza, etc. (these products mainly focus on skin care products and cosmetics).
The low-end products mainly include: looking up at a cat, falling in love with a cat, Mon Bala, Monplay, etc. (these products are mainly cosmetics).
Daily necessities mainly include shampoo, shower gel, skin cleansing soap and other services.
It mainly includes: providing the latest fashion magazines every month, and some beauty and clothing magazines such as Mina, Xinwei, Kana, etc., so that students can quietly enjoy these magazines and a better life in their busy study life, and students can rent them for free.
Others mainly include: cosmetic tools, skin care tools, beauty products and nail products.
(2). Price (price)
Pricing combination mainly includes basic price, discount price, payment time, loan terms, etc. Basic price: fully consider the impact of cost and profit. Among them, the expenses mainly include purchase price, store decoration and so on. Therefore, we should fully consider the impact of cost.
Competition: The competition here mainly includes the total market supply and demand of products inside and outside the school, as well as the prices of direct and indirect competitors.
Consumer: What price can the target consumer accept? Therefore, it is decided to implement the pricing strategy model of cost+competition+consumers, considering the influence of cost, taking competitors as reference and taking the potential psychological acceptance of consumers as the starting point. Implement a stable bidding strategy, that is? Is gold and silver silver? Value for money, neither exaggerating the false price nor operating at a loss.
Discount price: mainly including quantity discount, cash discount, function discount and seasonal discount. Our store implements the membership system, and members discount points to increase the loyalty of college students and attract the next consumption. At the same time, when there are promotional activities, a quantity discount will be implemented. When changing seasons, if the stock is large, you can consider discount promotion. These will be explained in detail from the perspective of promotion.
(3) Channels (places)
The quality of a store determines whether it can operate for a long time. As a retail cosmetics store, the purchase channel plays a very important role. Choosing a good purchase channel can reduce commodity quality disputes, reduce the use cost and establish a good image of our store. Purchase channel:
Entity procurement: At the beginning, when you just start to operate, you will choose the gathering production of cosmetics.
Conduct field visits in Guangdong to ensure the quality and authenticity of products. The advantage of entity purchase is to witness all products and ensure the authenticity of products; Face-to-face transactions make price negotiations easier.
Require merchants to deliver goods directly: after long-term operation, you no longer need to do it yourself. You can choose a fixed partner and let the merchants deliver the goods directly. The advantage is that it can replenish and adjust goods in time, reduce inventory pressure and reduce trading time.
(4) Promotion
1. adopts membership system. That is, a one-time consumption can reach a certain amount to become a member.
You can enjoy discounts when you buy things in the future.
2. Consume anti-cash. After each consumption, we will keep the bill for customers and accumulate it.
We will return a certain proportion of cash after spending a certain amount to encourage everyone to spend and avoid customer loss.
3. In order to thank customers for their support, we provide holiday surprises and gifts (for example:
March 8th, New Year's Day, 1 1 month 1 day, May1day, etc. )
4. Do some publicity activities regularly and design beautiful publicity pages to send and mention.
The store has a high reputation.
2.2 Positioning and target customers
Positioning: Our products are divided into three grades, namely high-grade products and high-grade products.
Mid-range products and low-end products account for 30%, 50% and 20% respectively. The reason why our store divides goods into different grades is to meet the consumption needs of different consumers and classify them according to different grades and prices.
Target customers: all SISO teachers and students
Chapter 3 SWOT analysis
The so-called SWOT analysis, that is, situation analysis, lists the main internal strengths, weaknesses, opportunities and threats closely related to the research object through investigation, and arranges them in matrix form, and then analyzes various factors by using the idea of system analysis, and draws a series of corresponding conclusions, which are usually decision-making. Using this method, we can make a comprehensive, systematic and accurate study of the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results. Combined with the specific situation of our hospital, we use SWOT to analyze Mijia in our hospital as follows:
(1). Advantages
1. The market space is large.
SISO College has more than 3,000 teachers and students, and 100 faculty and staff. Our products are for all teachers and students, and there is a great market space.
2. Good return on investment
As we all know, cosmetics is one of the top ten profiteers, with rich products, which are almost daily needs, so the market prospect is considerable.
3. Advantages in this field
Because there is no such formal store around our college, many students may choose to buy it online, which is cheap and good, but many students should know that many brands on the Internet are fake and the quality is poor, so opening a cosmetics store can meet many needs of students.
(2). Deficiencies
1. lacks liquidity, so we will choose more because of the quality of the products.
Choosing brand products will increase the investment cost.
2. Lack of operational experience, due to the first attempt, it may not be particularly perfect and sufficient at once.
Meet the needs of customers.
(3) Opportunities
1.SISO universities provide such a platform for entrepreneurship.
2.2 Half of the students. Facing the working environment of Japanese enterprises, SISO colleges and universities need us to learn skin care and makeup constantly, so they also provide a great platform.
3. Make-up has gradually become a living habit of girls, and skin care is also deeply rooted in people's hearts, regardless of boys and girls, so the entrepreneurial prospects are very good.
4.SISO has a large flow of people, a fixed consumer group and a stable environment.
(4) threats
1. Because you are starting a business for the first time, you may not be able to evaluate the market dynamics in time due to lack of experience, so you may not be able to meet the needs of customers in time.
Online shopping has been deeply rooted in people's hearts, and it may not change consumers' attitude of buying in physical stores for a while.
Chapter IV Marketing Analysis
4. 1 preliminary marketing plan
1. There will be a large number of Japanese magazines and newspapers in the store, which can attract Japanese class students or Japanese lovers, thus achieving the effect of promoting the store.
2. Post posters; The store decoration is unique, novel and eye-catching
3. Hire students to do part-time jobs in the school, with the goal of about 3 students each 10 day, hoping to reach more customers through these students.
There will be a training camp. During the trial camp, there will be 30 small gifts every day to attract customers on a first-come-first-served basis.
4.2 Normal operation stage of the store
1. will provide different VIP cards to customers with different consumption levels, or buy a certain amount of cash and return it according to a certain proportion to attract customers.
2. Every holiday (such as Women's Day, National Day, New Year's Day, Mid-Autumn Festival, etc.). ), the store will promote sales and give gifts.
The store will invite more students to take part-time jobs, so that more students can better challenge themselves.
4. The normal business hours of the store are: Monday to Sunday, 10:00~22:00.
Chapter V Financial Analysis and Budget Results
1. The upfront expenses mainly include: store decoration, advertising fees, other facilities fees, etc.
2. The costs in the operation stage are mainly: purchasing goods, employees' salaries, utilities, etc.
Initial cost summary:
Summary of operating stage costs:
According to market research:
Chapter VI Summary
As the saying goes, where there is a will, there is a way. If the school can give us this opportunity, we will redouble our efforts to serve our classmates and the college wholeheartedly, always keep in mind SISO's service concept, put our dreams into action, and strive to live up to the expectations of the college. At the same time, we also need such an opportunity to realize our lofty aspirations, hone ourselves in real life, make ourselves more mature, and lay a solid foundation for stepping into society in the future.
? How can plum blossom fragrance be without biting cold? Although the road to starting a business in the future is full of hardships and bumps, whether it is interpersonal communication or external sales, it may be accompanied by unexpected difficulties, but we are fully prepared to meet these challenges, and we will only regard these difficulties as stepping stones on the road to success. With these stepping stones, we can stand tall and see far. We always believe that the sunshine is always after the storm, and we are full of confidence in the future, so please also ask the college to have confidence in us. Only with your's silent support can we go further.
? Opportunities are reserved for those who are prepared? We firmly believe that with our careful preparation, we will be able to hand in a satisfactory answer sheet to the college in the near future and will never live up to our expectations. Here, we solemnly promise that if the college gives us this opportunity, we will definitely realize our dream of starting a business and give back to our alma mater for education in the future. I hope that scholars will give us the starting point of this entrepreneurial dream and let us fly to a farther future.
Model Cosmetic Business Plan 2 I. Marketing Plan
(1) regularly explain the basic knowledge of skin care to the above-mentioned college girls (for example, every Friday night), with the main purpose of letting more people know the importance of skin care.
(2) adopt the membership system. That is, you can become a member when you spend a certain amount at one time, and you can enjoy preferential prices when you buy goods in the future.
(3) Cash back consumption. After each consumption, we will keep their bills for our customers, and a certain amount of accumulated consumption will reflect a certain proportion of cash, so as to encourage everyone to spend and avoid the loss of customers.
(4) In order to thank and enhance customers' support to the company, we will provide free skin care on holidays (such as March 8th, New Year's Day, Christmas, 1 1 month, and May 1 day).
(5) Do some publicity activities regularly, design beautiful publicity pages and send them to improve the visibility of the store.
Second, service and support.
1) customer service:
? Targeted? In order to occupy the market effectively and efficiently, we must first have enough understanding of the market. In this regard, we will conduct regular surveys, establish timely communication with customers, understand their voices, and ensure 100% customer satisfaction.
2) Feedback:
Establish a positive customer feedback mechanism, such as setting up a shop to remove equipment and customers' suggestions, and taking the form of lottery, which is a form of encouragement and entertainment to ensure the smooth flow of company information in the early stage, so as to continuously meet the market.
chapter five
Marketing and sales
First, sales strategy.
(1) sales method
The company's sales methods are divided into two parts: growth period and maturity period.
I. Growth period
1. For the business in the store, * * * needs four people, who open at 8 am and are on duty at noon 12, and the other class is on duty at noon 12 until 9 pm. The other two take turns to rest.
2. There are 10 door-to-door salesmen who go to the girls' dormitory to explain skin care related knowledge. By the way, they can establish friendly relations and promote products in time. Establish the company's image extensively and improve its popularity.
Second, maturity. With the maturity of the market, the company's popularity has been greatly improved. The company focuses on business, supplemented by developing new customers at home.
1. The store operates as a merchant, and * * * needs 12 people. Ditto. 2.2 door-to-door salesman. Ditto. Second, product positioning
1) market positioning: the company's management and service concept is to serve female college students, and its products are positioned in low-end products that most students can accept, with high-end products as the dining table. 2) Product types: skin care products, cosmetics, daily cosmetic tools, nail products and beauty products. (Skin care is the main thing, others are shops) 2) Business philosophy.
Do small, do fine, do well and do wide. Be small: only for college students. Refinement: quality control.
Do a good job: serve customers and establish the reputation of enterprises. Do wide: meet the needs of customers for beauty, and at the same time increase visibility. V. Pricing strategy
As we all know, the cosmetics industry has high profits. In order to enhance the company's market competitiveness and better serve students, our price should be 3%-5% lower than the average market price, which is more attractive to customers.
In order to improve the popularity of our products, that is, the reputation of our store, we will have a free use period of two days a month ago, of course, not the whole bottle. We will also get some creative posters to raise awareness, and we will carefully consider some plans when positioning the store.
Cosmetics business plan model template 3 1. Products and services: provide customers with cosmetic products and instructions for use.
II. Capital demand: The company needs RMB 200,000 in the initial stage of establishment.
III. Financing plan: The funds come from founders, franchisees and bank loans.
Fourth, market analysis: the industry is mature, but the development potential is still huge. The initial competitors are mainly small shops near the campus, and the competition in the middle and late stages mainly comes from the competition of large companies.
Management system: three-tier structure, striving for external support.
6. Sales expansion strategy: initial customers are obtained through advertisements, and then new customers are welcomed by virtue of word of mouth and excellent products. At the same time, in order to reduce the cost, we should try our best to sell on a commission basis at this time. After the company is stable, we will gradually establish relationships with companies in beauty and other industries, establish affiliated companies or branches in other schools or regions, and gradually expand the scale of the company.
Chapter II, Company Introduction
1. Purpose: To provide customers with the best cosmetics and provide follow-up service throughout the whole process, so as to make customers more fresh and dazzling and gain confidence in life.
Second, the goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large-scale company integrating independent research and development and sales.
Products and services: selling all kinds of cosmetics, providing needed products for college students and teachers, and providing instructions for use. Ensure product quality, reasonable price and after-sales service.
Market prospect: this industry is a high-profit industry, and it is also an indispensable daily necessities for people today, especially girls and actors. Attention to image in today's society
No attention, in order to attract the opposite sex, to find a good job, to leave a good impression on others, so I attach great importance to the image. However, there is no such store in our school, and there is also a lack of standardized companies in society, which has great development prospects.
Chapter three, marketing strategy.
First, publicity work.
Early publicity in the dormitory and distribution of leaflets at school are the main means of publicity, preferential treatment for new customers and enthusiastic publicity. If they buy our products, they will promote them for us; Even if you don't buy it, you will always be consistent with your customers, because we believe? Business is not in love? The truth.
In addition, we will strictly control the quality to ensure that the price is commensurate with the quality, and never let customers buy inferior products. We put reputation first and win customers' favor with first-class quality and service and good reputation.
Second, the sales method
1, at first, we will open a facade to be responsible for direct sales. This is our most basic sales method.
We will cooperate with other organizations to promote and sell on our behalf. For example, you can sign contracts with existing customers, and you can get a certain commission on all the products they sell.
We will sign contracts or contact organizations that may use our products. When they need a lot of cosmetics, we can supply them at a lower price. If the quantity is large, we can deliver it to your door.
4, through the form of membership card to retain customers, while exerting economic pressure on customers, is
Measures beneficial to both sides.
Third, after-sales service.
In order to understand the effect of products and customer feedback, and fulfill our commitment to customer's full after-sales service, we will register the information of frequent customers or customers with large one-time purchases for after-sales contact. This can not only protect the rights and interests of customers, but also let us know what products are most popular with customers, which is conducive to the further development of our company.
Chapter four, competition analysis.
Cosmetics industry is a mature industry with fierce competition. There are dozens of such stores in Fengyang County. But they are not professional big companies, so there is no monopoly. Our main competitors are these small shops, which are difficult to compare with our stores in terms of college students' customers. We will monopolize all kinds of goods that college students like, and we will be closer to college students, which will give us a favorable climate and a favorable place. We are very confident about this.
Chapter five, development strategy.
Our development strategy is divided into three periods, and different strategies are adopted in different periods.
1, initial stage: At the initial stage, we will open the first facade in Anhui University of Science and Technology, explore the purchase channels and how to deal with buyers. Explore experience in the process of publicity and sales, improve management methods and improve the company's reputation. At this time, we will carry out vigorous publicity to let the students and teachers of the school know the existence of this company. Then we will apply for a membership card and give discounts to new and old customers. Participating companies or organizations have obtained a number of initial customers by establishing contact with our products. In this process, the company's popularity will continue to increase, which plays an important role in the next development. Generally speaking, this stage is slow and steady, learning experience and preparing experience and ability for further development.
2. Mid-term: At this time, the company has been basically stable, can obtain relatively stable profits, and will expand its business. First, contact friends from other schools and let them open branch schools. We provide experience and goods, inject some funds and own some shares. Expanding the company's sales and improving the company's influence in this way is an important embodiment of the company's benign development. If circumstances permit, we will also develop into the society and open such a store outside the school. After all, the school's business is limited, and society is the biggest source of wealth.
3. Later stage: If the company can develop to this day, it should already have abundant funds, good reputation and a large number of customers. If you still rely on selling other people's products to make a profit, you will inevitably be unable to adapt to the situation. It should develop its own products, make its products famous, gradually develop into a production and sales model, and finally become the leading company in this industry!
Chapter six, financial analysis.
First, financial expenditure.
Financial expenditure of company formation
Monthly financial expenditure
Second, monthly income.
It is estimated that the first two months will be in a loss state, but from the third month, there will be a profit of about 1000 yuan, and then 500 yuan will be increased every month until the company's income is stable, with an estimated monthly income of 30,000 yuan. At this point, the company will be officially on the right track.
Third, financing plan.
The funds required for the initial investment will be obtained from the following aspects:
1, the founder expects to invest 100000 yuan, mainly by borrowing from family and relatives. 2. Invite other businessmen or interested people to donate some money.
3. The insufficient part is obtained by applying to the bank for college students' entrepreneurial loans.
Iv. repayment plan
When the company's operation is stable, it will take out some funds to repay the loan every month. If the loan expires and the company is short of funds, the company's investors will temporarily advance the loan. If possible, try to extend the repayment time and strive for more development time.
Chapter seven, management analysis.
First, the management level
Our company divides employees into three layers, the first layer is the general manager, and the following are five departments.
Door: Marketing Department, Business Department, Service Department, Quality Inspection Department and Finance Department. Each department has a person in charge as a second-level person. The minister has his own salesman, who is responsible for the specific work and is a member of the third echelon. The main tasks and responsibilities of each department are as follows:
1, Marketing Department: mainly responsible for investigating the surrounding markets and consumer groups, and at the same time formulating the company's marketing strategy and development direction.
2. Business department: mainly responsible for the procurement and sales of products, not only directly participating in the work of the sales department, but also directly contacting the procurement department.
3. Service department: responsible for answering customers' questions and providing instructions for use. It is also the executive department of after-sales service, solving customer feedback problems and understanding their views.
4. Quality inspection department: an important department responsible for the quality inspection of incoming goods, ensuring product quality and safety, and safeguarding the reputation of the company and the rights and interests of customers.
5. Finance Department: responsible for all income and expenditure of the company and coordinating the use of funds. At the same time, it is the department that makes repayment plan and implements it, and it is the core of the company's development.
Although the work of each department is different, it is unified in the development of the company. Help each other at work, pass on the latest information in time and make the best decision. In addition, during the operation of the company, a feedback system will be established. Customers give feedback to salesmen, and salesmen give feedback to managers. Through this measure, the problem can be solved in time and effectively.
Second, sharing
The original founders were all investors, and all the companies that got the corresponding proportion according to the proportion of capital contribution had one. But we will set aside some shares for future partners, which is an important way for us to raise funds and recruit talents. We will control foreign investment, only keep a small proportion, and will not sell too many shares in order to obtain funds, otherwise it will be difficult for us to control the development of the company.
Chapter VIII Opportunity and Risk Analysis and Avoidance Measures. chance
With the development of society, people's requirements for image are getting higher and higher. Whether you are looking for a job or making friends, or even talking about boyfriend and girlfriend, you must have a good image. Moreover, in today's golden age of economic development, women's natural pursuit of beauty is fully exposed, especially for the favored college students. However, there are few professional and excellent service companies in universities and underdeveloped areas, which gives us opportunities for development and is also the basis for our growth. Second, risk.
1, due to our initial consignment, it was greatly affected by the timeliness and quality of delivery. If the supplier fails to deliver the goods in time or refuses to pay after the goods are sold, it will have a great impact on us.
2, because the market is mature, peer competition is fierce, and our company is newly opened, and the staff are inexperienced newcomers, which is very unfavorable to the company's development.
3. The founders were all students at school and lacked their own funds. Most of them got initial funds by asking relatives for help and borrowing money from banks. Excessive debt poses a great potential threat to the development of the company.
4. Novices are inexperienced in opening stores, and they need to explore and learn about financing, purchasing, signing contracts, sales, financial management, etc. It will be more difficult for new companies to develop. Third, evasive measures.
1, select a reliable supplier, sign a contract to ensure the quality and time of supply, and recycle unsold goods.
2. Innovate sales methods, improve the quality of sales staff, ensure product quality and after-sales service, and give preferential treatment to old customers.
3. The founder shall make capital contribution as much as possible, reduce bank loans, and borrow the insufficient part in the name of collective or individual.
4. Go to the front line for field research, work in such companies for a period of time, and learn relevant knowledge through books and teachers, and your experience will improve rapidly.
Chapter 9, summary.