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"One Belt, One Road" National Image and the Agenda of Urban Brand Forum
Organizer:

Global Times, Tsinghua University National Image Communication Research Center, China Western Research and Development Promotion Association.

Co-organizer:

Organizer:

Xindu District Committee of Chengdu and Xindu District People's Government of Chengdu.

June 65438 1 day +0

09:00— 12:00

Report of the participants

12:00— 14:00

working luncheon

Dining place: cafeteria on the first floor of Crowne Plaza Poly Chengdu.

14:50— 15:00

Meet in the hotel lobby.

15:00— 17:30

Special Investigation of Shengan Culture in Xindu: Shengan Gui Hu and Baoguang Temple.

18:30—20:00

working lunch

Dining place: Chinese restaurant of Royal Mansion on the first floor of Crowne Plaza Poly Chengdu.

June 2(nd)

08:30— 1 1:30

"One Belt, One Road" National Image and City Brand Forum

Venue: Grand Ballroom on the second floor of Crowne Plaza Poly Chengdu.

08:30—09:00

Guests and participants sign in.

09:00—09:05

Host opening

Host of Shudong CCTV Comprehensive Channel

09:05—09:20

Leader's speech:

Speech by the leaders of the Propaganda Department of Sichuan Provincial Party Committee

Speech by the Leader of Propaganda Department of Chengdu Municipal Committee

Liu Renyuan Zhong * * * Chengdu Xindu District Party Secretary

Jiang An, deputy editor-in-chief of Global Times

09:20—09:30

Keynote speech 1

Lu Cheng, Vice Chairman of the 9th National Federation of Industry and Commerce, President of China Western Research and Development Promotion Association.

Topic of Speech (Draft): "One Belt, One Road" National Image Building and Brand Building of Famous Western Cities

09:30—09:50

Keynote speech 2

Professor, Chinese Department, Zhang Yiwu University

Topic of speech (draft): Excavating the value of traditional culture and shaping the national image.

09:50— 10: 10

Keynote speech 3

Professor of History Department of Renmin University of China, Mao Peiqi, Vice President of China Ming History Society.

Speech topic (draft): the symbol of ascension in the spirit of the new capital

10: 10— 10:30

Keynote speech 4

Bu Xiting, Deputy Secretary of the Party Committee of the Department of Economic Management of China Communication University and Vice President of the Institute of Cultural Development.

Topic of speech (draft): building urban humanistic brand and developing cultural industry.

10:30— 10:40

A tea break

10:40— 1 1:50

Summit Dialogue: "Urban Humanities" and "China Story"

Wu Jie, Deputy Director of Literature and Art Department of People's Daily.

Wang Pengjin, Chief Planner of National Fashion Center.

Zhang Hongxing, Deputy Director of Tsinghua University City Brand Research Office

Liu Yanping, Associate Research Fellow of national academy of economic strategy, Deputy Director of Urban and Real Estate Economic Research Office.

Liu Qing, deputy head of Xindu District, Chengdu

1 1:50— 14:00

working luncheon

14:00— 17:00

"Shengan Cultural City Brand and Cultural Industry Development" New Capital Seminar

14:00— 14:05

14:05— 14: 15

Leadership speech

Member of the Standing Committee of Zheng Xin District Committee and Minister of Propaganda

14: 15— 15: 15

Discussion topic 1: the humanistic spirit and cultural temperament in Sheng Ansheng's life.

Tan Ji, President of Sichuan Historical Society, Chief Expert of Bashu Culture Research, Librarian of Provincial Museum of Literature and History.

Ni Zongxin, a special librarian of the Literature and History Research Institute of Sichuan Provincial People's Government, a member of China Calligraphers Association and a special artist of Sichuan Poetry and Calligraphy Institute.

15: 15— 16: 15

Discussion topic 2: Xindu, industrial upgrading based on Sheng 'an culture.

Yang Senlin, President of Chengdu Traditional Culture Protection Association

Director of Song Xindu District Bureau of Culture, Sports, Broadcasting and Innovation

16: 15— 17: 15

Discussion topic 3: brand positioning direction and shaping means of new city

Zhang Hongxing, Deputy Director of Tsinghua University City Brand Research Office

Liu Yanping, Associate Research Fellow of national academy of economic strategy, Deputy Director of Urban and Real Estate Brokerage Research Office.

Huang Huang china tourism academy, Associate Research Fellow.

Dong Nan, Social Affairs Member of Global Times and General Manager of Business Center.

Zhang, President and Researcher of Sichuan Traditional Culture Promotion Association

Lin Hui, Executive Vice Minister of Propaganda Department of Xindu District Committee.

17: 15— 17:50

talk

All the guests present at the meeting

18:00-20:00

working lunch