A securities broker refers to a securities company that accepts customers' orders to buy and sell securities in a stock exchange, acts as an intermediary between the two parties to the transaction and collects commissions. It can be divided into three categories, namely, commission brokers, two-dollar brokers and bond brokers. Employees must pass the securities qualification examination before they can engage in securities brokerage business.
Classification of securities brokers
According to the standard:
1, personal broker
Individual brokers must have a certain degree of education, reputation, rich business experience and asset guarantee. They can independently undertake the intermediary business of stock trading and collect commissions according to regulations.
2. Company brokers
Company brokers are legally registered financial institutions such as banks, trust companies, securities companies, investment companies and finance companies with certain qualifications, and their qualifications are the same as those of individual brokers.
By nature and function:
1, commission broker (also known as securities company)
This is a broker who accepts clients' entrustment, buys and sells securities on behalf of clients, and receives commission. He can be an individual broker or a company broker, and can conduct both on-site and off-site transactions. The main function is to be responsible for the required business operation, financial scheduling and investment promotion.
2. Binary agent
Binary broker is an independent individual broker specially entrusted by commission broker to raise funds and buy and sell securities for investors.
3. Special brokers (also known as professional brokers)
A special broker is a broker who specializes in buying and selling securities in a certain industry and is entrusted by a commission broker to become a broker. He is a broker who trades in all special positions and has a fixed trading desk to buy and sell certain stocks. He has the dual identity of broker and securities dealer, and can also run retail business.
4. Stockbrokers
A stockbroker refers to a broker who specializes in buying and selling small stocks below 1 lot (100 shares) for fundraisers and investors.
5. Brokers on the trading floor
Brokers in the trading hall are brokers who cooperate with securities companies to trade. When a securities company receives orders with different types and large amounts, and it is difficult to complete the transaction in a short time, the dealer asks the broker in the trading hall to assist in the transaction and pay certain commissions and fees.
Job content of securities broker
1. Provide securities trading services for investors and send trading information to securities brokerage companies according to investors' investment instructions.
2 to help investors understand the operation of securities or investment markets, introduce the nature, characteristics and risks of various securities, and the knowledge of securities laws and regulations.
3. Provide investors with securities investment analysis reports such as stocks.
4, according to the financial situation of investors (customers), career prospects, age and attitude towards risks, make investment plans for investors, to help investors determine the investment objectives and the types of securities, investment methods, investment cycles and investment opportunities suitable for investors.
5. Track market conditions in real time and monitor market risks.
6. Use various resources and channels to develop new customers.
What certificate should a securities broker take?
By signing up for the special examination of securities brokers in the business department of securities companies, or taking the qualification examination of securities practitioners, and passing the basic and trading examinations, you can obtain the economic business qualification with the same effect as the broker qualification certificate.
How do securities brokers find and develop customers?
1. First, make a clear list of the products and services you can provide, and be familiar with them. In order to find and develop customers, securities brokers need to be familiar with their products and services and know how to communicate with customers.
2. Design your own sales speech. Since we want to find and develop customers, we need to design a good sales speech. Whether you are a grass-roots broker or a senior broker, you need to have a complete and detailed sales speech.
3. Carry out specific marketing activities. Securities brokers need to carry out some business marketing activities to find and develop customers, which can expand their popularity and attract many customers in need.
4. Find and develop customers through traditional methods, such as strange visits, such as telemarketing and so on. To find and develop customers, we need to take continuous actions to collect customer information and materials.
Promoting your business and service system with Internet thinking can also help you find some customers. Of course, to choose the right platform for publicity and promotion, we must adhere to certain principles and not resort to deceit.
6. Cooperate with some organizations or institutions to find and develop customers through resource sharing. For example, securities companies can cooperate with banks to make the customer resources of banks become potential customers of securities firms.
7. Keep a good attitude and make detailed plans and cycles, so as to find and develop customers step by step and not be too anxious to do something wrong. Whether it is a securities broker or a salesperson in other industries, it is necessary to maintain a good attitude in the process of finding and developing customers.