Many people write business plans by searching a standard template from the Internet, modifying several data and sending them to investors. In fact, this behavior is not recommended. Because you must believe in your own project, a good story must have its own unique narrative ideas and presentation methods, and it is not advisable to blindly apply it.

2. Show all the points that investors want to know.

The main points that ordinary investors pay attention to, such as the number of useful households, daily increment, PV/UV, DAU, retention rate, length of stay of users, frequency of use, competing products, future development direction and space, can be described according to different industries. How to quit is the most concerned issue for investors. Many entrepreneurs only think about how to get investors' money, not how investors should quit, and how entrepreneurs can protect investors' interests in the process of enterprise operation. With this in mind, the business plan will get a higher score.

3. Try to control the number of pages.

I have seen many business plans spread out dozens of pages and analyzed many problems before, which is actually not desirable. In many cases, simplicity can better show that you are confident enough to get to the point. Generally, the business plan of a start-up needs to include user needs, product functions, market space, competition analysis, development strategy and your team. If investors need it, you can put your business growth or simple financial forecast.

For the early companies, your team is the best seller.

At present, there are different opinions in the market, but the experience and execution of the Internet are more important. A good team must be the most rewarding place for early entrepreneurial teams. The "good" here includes your previous work experience, how many teams you brought, what kind of products you made, the genes of the whole team, the morale and vitality of the whole team.

5. Avoid descriptive language, please write keywords.

Because investors' time is limited, a business plan that takes time to pick the key points cannot be called a good business plan. A good business plan must use fewer descriptive pronunciations and mention more key points and keywords. Don't be too emotional, even copy and paste a word into ppt text, which is not advisable.

6. Use numbers well! Numbers are the most convincing.

Business plans should be simple and clear, and the most taboo is that they are too formal and have too many words. It is the best form to express it with numbers and figures. What investors like best are numbers and charts. If your data and charts are on the rise, you may not be far from getting an investment. These figures include the number of users, daily increment, income and so on.

7. See if there are any foreign benchmarking companies.

This is especially earned by domestic entrepreneurs, because many foreign business models that can be used for reference have been verified. For example, Baidu is Google in China, Renren is facebook in China, Weibo is twitter in China, and Meituan is groupon in China.

If you have further exploration, you can use the A+B model to attract investors instead of simply benchmarking. For example, the public comment is Catway Eagle +Groupon+XXX and so on. It will be more convenient to tell stories and investors will be more convinced.

8. Don't exaggerate or be unrealistic.

Many business plans will write about how many users there are in the market at present, how many users we will have if everyone installs our app ... or unrealistically fantasize about the expected income next year1million, the income in the second year1million, and the listing in the third year is meaningless to investors. I hate these unfounded data.

9. Don't talk too much.

Many entrepreneurs' business plans are full of big talk from the beginning, from macroeconomics to the world situation. Actually, don't underestimate the wisdom of investors. If they can invest in you, they must know your industry, so you don't need to do basic education and training in the market. Go straight to the point and be simple and clear, but it will explain the problem better.

10. Create a "dynamic" business plan

The market and environment are changing at any time, so are the ideas of entrepreneurs, and the shortcomings and deficiencies that entrepreneurs know after talking with investors are also prompting them to revise their plans. Therefore, the business plan must be dynamic, constantly adding some new elements to keep investors concerned.

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