You Changqiao, a well-known crisis public relations expert and brand communication expert in China, was praised as "the first person in crisis management in China" by the industry and the media, and was the founder of "5B principle of public relations communication" and "5S principle of crisis public relations". He has won the honors of "Top Ten Leaders of New Media in China in 2008", "Outstanding Public Relations Person in China in 2008" and "The First Huang Yanpei Vocational Education Management Expert Award". News communication consultants of many national ministries and commissions and news communication consultants of many local governments; Tsinghua University, Peking University, Shanghai Jiaotong University, Zhongnan University of Economics and Law and other famous EMBA classes distinguished professor; Interview guests of CCTV, Dragon TV, Beijing TV and other economic programs; Public relations consultants and brand consultants of dozens of well-known enterprises; More than one case of successful public relations and crisis public relations 100; Guest speaker of hundreds of public relations, crisis public relations and brand communication courses or forums, whose series of crisis public relations courses are well received by enterprises. Its "5S principle of crisis public relations" fills the gap in this field in China and successfully helps many enterprises to cope with the crisis calmly and turn the crisis into an opportunity.

Lecture courses:

Crisis management and spokesperson training series courses include crisis public relations, how to establish a crisis public relations system, how to master the fourth force-how to deal with the media, how to become an excellent spokesperson and so on.

Main works:

Crisis public relations, how to establish a crisis management system, crisis public relations and media response, public relations, key public relations, how to deal with the media, how to be an excellent news spokesman, crisis management.

Teaching style:

A large number of typical cases of crisis public relations are analyzed and commented. The close combination of theory and practice, classroom interaction, humorous lectures, so that students can easily master the training points.

Training plan:

1, Interpretation of the Concept of Crisis Management

2. What are the misunderstandings of enterprises in understanding and handling the crisis?

3. Analysis and comments on typical cases of crisis management

4. Analysis of the characteristics of crisis management in the new media environment.

5. 5S principle of crisis public relations (one of the key original theories of public relations)

6. The importance of news spokesman system and related knowledge training.

7. Media communication strategy training in crisis situations

8. How to establish an enterprise crisis management system? Expert introduction:

Dong Ye, master of marketing, a well-known domestic crisis management expert, chief questioner of new media network crisis management, initiator of "self-healing" theoretical system, certified senior trainer of International Professional Trainers Association, distinguished expert consultant of 168 training network, distinguished expert of research center of SASAC, visiting professor of marketing management course of Beijing University of Posts and Telecommunications, visiting professor of advanced seminar for Tsinghua University press spokesman, and visiting professor of special training course for chief crisis management officer of Peking University.

He has served as planning manager, vice president of marketing, research director and chief lecturer of a well-known cosmetics company. He has rich practical experience in crisis management, and has unique insights and profound theoretical research on crisis management, risk management and media public relations. Sanquan Company, Huaheng Industry, Xintian Liquor Industry, Zhangguang 10 1 and other well-known enterprises serve as perennial crisis management consultants; Successfully handled the brand crisis and product quality crisis of 12 listed companies, and provided crisis management consultation and training for 130 well-known domestic and foreign enterprises such as Coca-Cola, Veolia, Hainan Airlines, Uni-President (China), Master Kong, Heilongjiang Mobile, Hainan Telecom, Zhejiang Power Supply Bureau and Guangdong Post, which won high praise from customers.

Well-known crisis management columns such as Borui Management Bank, Alibaba, Chinaman.com, Imagination.com, Global Brand.com, World Manager.com, Shang Guozhi, Financing.com, Economic Observer.com, Focus.com, Zhonggong Relations.com, China Advertising Network, Sales and Market, Public Relations World, International Public Relations, Modern Advertising, Information Herald, and Chinese SMEs. Rich practical experience, passionate speeches, rich cases, to the point, very infectious, can help enterprises encounter various crisis management problems in the development process. At the same time, interactive and heuristic teaching can enable students to quickly master the skills of crisis management and specific methods to deal with the media, which is well received by enterprises.

Lecture courses:

How to deal with the media, the establishment of enterprise crisis management and crisis prevention system, how to establish an effective crisis management system, media public relations, crisis communication and brand management under the new media environment, crisis management and media coping strategies of pharmaceutical enterprises, emergency prevention and response strategies, crisis public relations and media communication practical drills, crisis management team formation and key points, online public opinion management practice and practical skills, complaint handling skills and early warning system establishment, How to integrate brand marketing communication, brand mode and brand management, brand hype and event marketing, brand management from Qiao Zhiyong, customer service and brand operation, customer service and complaint handling, and improve customer service practical skills.

Customer service:

Coca-Cola, Veolia, Hainan Airlines, Tianjin Airlines, Otsuka Pharmaceutical, China Mobile, Heilongjiang Mobile, Heihe Mobile, Beijing Mobile, Zhoukou Mobile, Shangqiu Mobile, Ping An Insurance Group, Volvo Car, Volkswagen, SASAC Research Center, Hubei Telecom, Hainan Telecom, Hangzhou Power Supply Bureau, Sina Henan, Sina Sichuan, Yancheng Power Supply Bureau, Guangdong Post, Guangzhou Post, Foshan Post, Hubei. Fujian Longyan Economic and Trade Commission, Haolai Chemical Industry, GAC Feng Tong Steel Industry, Su Hua Electronics, Yokohama Rubber, Yuntong Elevator, Changan Ford Mazda, Ganzhou Qiandong Rare Earth Group, Jiangsu Tian Peng Tongren Fine Chemical Industry, Deloitte, Dongfang Communication Co., Ltd., Guangdong United Electronic Charging Co., Ltd., Yili Industrial Group, Mann Commercial Vehicle, Desheng Tianxia Consulting, Great Wall Computer, Xi 'an Ansong Construction Machinery, Chery Automobile, Zhejiang Zhong Rui, Guangdong Jiarong Supermarket. Sanquan Food, Miss Food, Wandashan Dairy, Wang Laoji, Xintian Wine Industry, Nestle Food, Master Kong, Emperor Penguin Technology, Huaheng Industry, Doctor Park Shengfa, Zhang Guang 10 1, Sanjiu Pharmaceutical, Zhejiang Pharmaceutical Co., Ltd., Jinhua Hospital, Renhe Hospital, Li Fen Hosiery, Han Zhen Hosiery, Renhe Pharmaceutical, Jinchuan. Experts from Cohen Technology, Daokang Communication, Guo Fushangtong, Zhenzhenshitong, Shenlianchuang, Hengze Foundation, Beijing Tobacco, Beijing University of Posts and Telecommunications, Tsinghua University, Beijing University of Aeronautics and Astronautics, beijing university of chemical technology, Southeast University, Hong Kong International Business School, Shangqiu Daily, Henan Business Daily, Zhoukou Daily and Yangzi Evening News introduced:

Professor Guo Huimin is currently the vice president and postgraduate tutor of the School of International Relations; Experts enjoying special allowances from the State Council; Executive director and deputy secretary general of China International Public Relations Association; Deputy Director of Public Relations Professional Committee of National Vocational Qualification Working Committee; Member of International Public Relations Association. He has been engaged in theoretical research, teaching and practical activities of communication, public relations and marketing for a long time, and is one of the earliest scholars in China devoted to public relations. In the past ten years, there have been many achievements and writings on international public relations, crisis management, integrated marketing (brand) communication and other research topics. In recent years, he has actively participated in consulting activities on corporate image promotion and brand promotion at home and abroad, and trained dozens of well-known Chinese and foreign enterprises in crisis management, brand communication, public relations and media.

Lecture courses:

Emergency handling and crisis management, crisis coping strategies of corporate spokespersons, etc.

Main works:

International Public Relations, Vocational Training and Assessment of Public Officials, Selected Comments on Excellent Public Relations Cases in China (four volumes) and Overseas Public Relations Translation Series. He has published dozens of academic papers, among which "China Public Relations Consulting Market-Internationalization and Localization" was the lecture paper of "Symposium on Public Relations between the Two Sides of the Taiwan Straits" held in Taiwan Province Province in April, 1997, which was reprinted by China Famous Brand, Public Relations World and other publications and incorporated into the Collection of Social Science Achievements in China in the New Era; The development trend of public relations market in China (English version) 1997 was published in the American magazine Public Relations Report.

Teaching style:

The lecture style is relatively relaxed, the content is novel, close to current events and social trends, and easy to understand.

Expert introduction

Executive Vice President of Tsinghua University School of Journalism and Communication, Director of International Communication Research Center of Tsinghua University, and Deputy Director of Journalism Teaching Steering Committee of Ministry of Education. He used to be a senior reporter of Xinhua News Agency, a science reporter in Washington post and a researcher at the Center for Journalism, Politics and Public Policy of Harvard University. He has won the National Excellent Curriculum Award and the Tsinghua University Excellent Teaching Award.

lecture course

The establishment of crisis public relations model and early warning scheme, crisis public relations and emergency response, how to face the media, etc.

main work

Recently, he has written or edited the following monographs: Tutorial for Spokesman, Reader of Human Rights Report, Journalism in Transition, Speaker's Lecture 15, Soft Power and Global Communication, etc.

Teaching style

The lecture is famous for its excitement and vividness.

Expert introduction

Hu, Master, Doctor, Assistant Dean of School of Journalism, Renmin University of China, Executive Deputy Director of Institute of Communication, Renmin University. For the Ministry of Communications, State-owned Assets Supervision and Administration Commission, Development and Reform Commission, Ministry of Commerce, Ministry of Health, Ministry of Education, Ministry of Public Security, General Administration of Customs, General Administration of Quality Supervision, Inspection and Quarantine, Jilin Province, Guangdong Province, Hebei Province, Hubei Province, Jiangsu Province, Zhejiang Province and other government agencies and nearly 100 large enterprises such as China Mobile, China Telecom, China Unicom, Mengniu, Tetra Pak, AstraZeneca, Johnson & Johnson, Industrial and Commercial Bank of China, China CITIC Bank and AVIC Group.

lecture course

Crisis communication management, new media context, crisis discourse and social role, etc.

main work

Monograph "Crisis Communication Management", the host of the national key research project "China Crisis Management Report",

Published dozens of professional papers. His main research interests are brand communication and crisis management. Published the first academic monograph on crisis communication in China, and co-authored Brand Effectiveness Management and Press Spokesperson Theory and Practice.

Teaching style

The style is concise, concise and novel, which can guide students to keep thinking.

Sixth, Wang Shengsheng

Well-known public relations management expert, president of China Emergency Management Research Institute, senior managers of distinguished professor and Peking University, EMBA distinguished professor of Shanghai Jiaotong University, member of emergency management training project team of National Development and Reform Commission, lecturer of media communication distinguished professor in National Medical Products Administration, emergency and media public relations training of Guangzhou Metro, lecturer of crisis public relations training of FAW Mazda Company, senior lecturer of information security and crisis public relations of China Mobile, senior lecturer of crisis management of Tsingtao Brewery, crisis public relations course of Shanghai Baosteel, and special expert of crisis public relations of Hitachi elevator media.

Teacher Wang is one of the most respected crisis public relations experts in China training field, and is known as "the first crisis public relations person in China". Teacher Wang believes that the core of crisis public relations is communication and exchange, and the highest level of crisis management is crisis prevention. Teacher Wang Shengsheng is the founder of the theory of crisis normality. Mr. Wang participated in the crisis resolution of many well-known enterprises and helped customers achieve satisfactory results.

Training features:

Good at interactive and situational training, paying attention to students' perception and participation. The training style is simple and clear, and the classroom atmosphere is relaxed, active and practical. Through various practical cases and management games, the training enthusiasm of students is fully mobilized.

Teacher Wang Shengsheng's core curriculum:

Crisis public relations and media response, crisis public relations and crisis management, how to deal with the media.

Network crisis public relations, crisis public relations and government image building: emergency and media communication, enterprise crisis management, practical training for spokespersons, emergency and media public relations, hospital crisis public relations, real estate crisis public relations, bank crisis public relations, school emergency and crisis management, subway emergency and media response, mobile company crisis public relations, etc.

Teacher Wang Shengsheng's course covers the following aspects:

Crisis management and crisis public relations

Media Crisis and Coping Strategies

Practice and skills of news spokesman

emergency management

Construction of enterprise crisis early warning system

Management and Response of Government Public Events