Direction of postgraduate training: 1. Study on the growth of consumption demand of urban and rural residents in China and consumer guide's countermeasures: 2. Study on the characteristics and evolution of individual consumption behavior of urban and rural residents in China; 3. Study on residents' financial consumption.
The Institute of Consumer Economics of Southwestern University of Finance and Economics was established in May 2005. It is a teaching and research institution affiliated to the School of Business Administration. It undertakes the training and scientific research of doctoral and master students majoring in consumer economics, and also undertakes the teaching tasks of consumer economics and other courses for all undergraduates. In 2002, with the approval of the the State Council Academic Degrees Committee Office, the school took the lead in setting up a doctoral and master's degree program in the first-class discipline of applied economics "Consumer Economics". Since 2003, graduate students majoring in consumer economics have been enrolled. Since 2004, Consumer Research Institute has recruited 8 doctoral students majoring in consumer economics 19, with the research direction of "Research on Consumer Economy of China Residents", 8 of whom have graduated and obtained doctoral degrees; Recruited 47 9-year postgraduate students in consumer economics, whose research direction is "Theory and Practice of Consumer Economy in China", and 29 graduate students have graduated; Courses such as "Consumer Economics" have been offered to all undergraduates, with a total of more than 2,000 students. In 2009, the Institute of Consumer Economics of Southwestern University of Finance and Economics, the Sichuan Provincial Department of Commerce, relevant departments of the provincial government and the Provincial Academy of Social Sciences and other institutions 13 established the "Sichuan Consumer Economy Research Center" to study household consumption issues. 20 10 approved by Sichuan Federation of Social Sciences and Provincial Civil Affairs Department, an independent research institute, Sichuan Consumer Economy Research Institute, was established, with Professor Wang Yuguo as the president of the research institute. It is reported that this is the first provincial-level household consumption research institution in China. Sichuan Consumer Research Association sets up projects every year to study the consumption topics of national and local residents; In cooperation with the School of Statistics of Southwestern University of Finance and Economics and the Provincial Industrial and Commercial Bank of China, the "Sichuan Consumer Confidence Index" has been compiled since 20 1 1 and released to the public once a quarter. The establishment and activities of the Consumer Research Association have significantly improved the ability and level of teachers and students of the Institute of Consumer Economics to study consumption problems for economic and social practice, and won wide acclaim from provincial government leaders and all walks of life.