Imc is a marketing major. IMC (Integrated Marketing Communication), also known as Integrated Marketing Communication, belongs to a branch of marketing. IMC is actually a combination of communication and marketing, emphasizing communication. On the one hand, it covers all communication activities such as advertising, promotion, public relations, direct selling, CI, packaging and news media within the scope of marketing activities, on the other hand, it enables enterprises to convey unified communication information to consumers. It is also the mainstream marketing form now.
IMC is a new compound major that combines marketing, public relations and advertising. The professional fields that IMC graduates can engage in mainly include relevant government departments, Chinese and foreign advertising business units, various media, various exhibition enterprises, production enterprises, foreign-related institutions, and databases of advertising teaching units.
Advantages:
The Master of Integrated Marketing Communication in City University of Hong Kong is a new course designed to adapt to the latest trend of global integrated communication. It aims to cultivate talents who can integrate professional skills such as public relations advertising, marketing and crisis management, and persuade and communicate with commercial and government institutions. It is a rare similar course in Greater China.
This course is designed with reference to the world's leading integrated marketing communication master program of Northwestern University in the United States. At the same time, it is truly interdisciplinary and powerful. In this era when marketing, brand building, image building and crisis management are becoming more and more important, graduates of this major are in urgent need of the market and have broad employment prospects. Communication between the government and commercial organizations. In 2009, nearly one third of mainland graduates stayed in Hong Kong to work.