In recent years, with the steady development of market economy, the enrollment expansion of colleges and universities has led to a sharp increase in the number of graduates, but the employment opportunities have not increased accordingly. Therefore, the employment competition of graduates is becoming increasingly fierce. In this situation, with the gradual integration of China's talent evaluation system with the international standards, the vocational access system has been initially established, and the vocational qualification certificate has become a "passport" for college students to choose a job. A large number of students in school have joined the army of textual research while learning professional knowledge well. At the same time, the society has also introduced all-round qualifications from all walks of life. Students have invested a lot of money and energy for a certificate, and the army of textual research is showing a trend of wave after wave.

The "scientific research fever" in colleges and universities has lasted for ten years. Analyzing this phenomenon from the perspective of game theory and sociological investigation, we find that the competition among students, the false propaganda in the training market, the false information feedback in the talent market and the embarrassing dual identity of the supervision institutions are the realistic action logic that produces the "hot research" in colleges and universities.