The New Media Research Center has undertaken a series of national key topics, including Research on the Development Strategy of Digital Film Industry in China, Research on the Development Strategy of Animation Industry in China, Research on the Data Analysis System of Value-added Services of Cable Digital TV, and Research on the Business Requirements of China Mobile Multimedia Broadcasting (CMMB).
The new media research center also undertakes the technical development work and research topics entrusted by many large new media enterprises. These include the research and development of digital content integrated distribution platform, digital TV data monitoring system, mobile TV data detection system and mobile advertising data analysis system. Complete 16 digital TV pay channel planning, CCTV media asset management system construction scheme, China mobile newspaper advertising management research, China mobile QR code marketing system research, China Unicom mobile TV content research, China Unicom mobile advertising management system research, and Beijing Radio Digital Multimedia (DMB) operation planning research.
The New Media Research Center initiated and organized a series of high-standard academic conferences such as "China-Korea Mobile TV Summit Forum" and "China Mobile Media Academic Annual Conference". Manage and regularly publish research publications such as MMDC Communication and China Digital TV Communication. And will plan to publish the annual Blue Book of China New Media Report.
The New Media Research Center of Communication University of China will adhere to the policy of "characteristic development and innovative development" that Communication University of China has always adhered to, give full play to the discipline characteristics and comprehensive advantages of our university in the media field, and strive to build an academic center for new media research in China, reaching the level of similar research centers in world-class universities, and make due contributions to the discipline construction of new media in China and the process of national informatization.