Although the development of hardcover housing is also facing many problems such as brand, quality and standard ... In the face of strict regulation of the real estate market, do hardcover housing enterprises insist on quality or change with the market? Should we stick to quality or take the people-friendly route? Is the road to hardcover the end or the trend?
Hardcover rooms may become a trend. Market supply and demand determine positioning.
With the improvement of people's requirements for quality of life and the emphasis of real estate enterprises on quality, there are more and more refined decoration projects, and more and more consumers are willing to buy hardcover houses. Hardcover room is convenient to live in, which can promote the industrialization of residential decoration, control the project cost and decoration quality, and is also conducive to energy conservation and environmental protection. However, there are also many quality risks, and rough houses may be simpler and more practical than those who come, especially in the market that just needs it, and rough houses can better meet the needs of the people. At the beginning of the forum, the guests had a heated debate on the advantages and disadvantages of hardcover rooms. Half of the guests at the scene supported buying rough houses, while the other half preferred hardcover houses.
Qin, an associate professor at Nankai University, may represent consumers' purchasing psychology: individuals tend to be rough, but hardcover is not excluded. Many developers also said that not all projects are suitable for hardcover rooms. At present, most of the finely decorated apartments on the market are hotel-style apartments, which are suitable for customers who carry bags. Many hardcover rooms are high-end products, which are suitable for investment and improvement customers. On-the-spot representatives of developers from Jinlanqie and Haihe Huading said that the reason why the products are positioned as high-end finely decorated rooms is also determined by the previous research on the relationship between regional supply and demand, so whether hardcover depends on market demand.
Hardcover blanks have their own advantages and disadvantages, and product quality is the "king"
Hardcover room is not only a challenge to buyers, but also a test of the "foundation" and strength of developers. Recently, the endless quality problems of hardcover rooms not only "enrich" TV pictures and newspaper pages, but also constantly impact the tolerance bottom line of consumers and question the brand image of developers. Therefore, many products that were originally hardcover have temporarily "defected" to the blank. Hardcover turning into blank may be just one of the marketing means of developers, but the quality of products directly determines the brand reputation of developers.
Now all enterprises attach great importance to word of mouth. Hardcover projects are under great pressure when they are handed over. For developers, once a suite goes wrong, it is a reflection of the chain, and they lose credibility and popular support. Although there is a "one room and one inspection" inspection system for rough houses, the refined decoration houses have not been included in the scope of quality supervision, so the product quality of refined decoration houses is often uneven, and the "consciousness" of developers will be the "king" of future product development.
At present, hardcover houses have accounted for 20% of the national housing ratio, and the proportion of finely decorated houses in Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, Shenzhen and other cities has reached more than 40%, and the growth trend is increasing. In Europe, America, Southeast Asia and other developed countries and regions, commercial housing is hardcover. Finally, at the end of the forum, the guests at the scene also reached a consensus that the development of hardcover houses in China has a bright future and a tortuous road.
What are the advantages and disadvantages of hardcover rooms?
Buy a house for hardcover or rough house? This problem is the same as buying a new house or a second-hand house, buying a house in full or buying a house with a loan. Strive for it every year, but there is no answer.
Reason one: save money.
Why do you say that? In fact, buying a blank house costs money to decorate, and developers at the same level in the same location can't be cheaper than hardcover real estate for two or three thousand dollars. In fact, the money saved by buying blanks is basically taken out for decoration. However, the hardcover room incorporated the decoration money into the house money and then mortgaged it to the bank. You don't need to pay a month like a blank house, and you have to spend hundreds of thousands of dollars on renovation, which reduces a lot of pressure.
From the developer's point of view, reducing the circulation channels and scientific management by purchasing hardcover houses will reduce the decoration cost to a certain extent, and both developers and consumers can enjoy the resulting premium. Of course, fine decoration can also bring some profits to developers.
Reason 2: Save time.
Hardcover room saves the decoration, and it doesn't have to run back and forth in the construction site, material store, home and company, which reduces the time cost. For just-needed buyers who have a small budget and are eager to live in a new house, a set of affordable hardcover rooms is the most ideal choice.
Reason 3: Save trouble.
Of course, the hardcover room we are talking about is the hardcover room of big brand developers. This needs no explanation. For example, the hardcover of some brand housing enterprises has been refined to the details of life that many people can't think of. Why not choose such a hardcover room? Can you find a decoration company with better cost performance outside yourself?
(The above answers were published on 20 17-02-09. Please refer to the actual situation for the current purchase policy. )
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