1. Commodity management mode with nostalgic culture as the hot spot

At present, the agricultural products in WeChat business are developing rapidly. Most of the agricultural products sold are local agricultural products and handmade products that are easy to store and transport, as well as Guizhou specialties such as seabuckthorn and fungi. However, these products have different origins, uneven quality, low standardization and branding, and it is difficult to establish effective user trust.

Therefore, college students should make full use of their own marketing ideas and brand awareness, tell good brand stories, shape the personalized image of agricultural products, reach consumers with feelings, enrich product connotations and realize product premium. Specifically, we can start from childhood memories and unique local culture, dig deep into product hotspots, and combine local accent, hometown dialect, online language and other creative packaging to make users produce * * *.

2. Improve the consumption of agricultural products.

Today, with the consumption of fashion elements upgrading, consumers are increasingly demanding high-quality products, and their willingness and ability to pay for high-quality products are improving. At the same time, many consumers' impression of local agricultural products is still "low-end", "extensive" and even "local", which is extremely unfavorable for attracting young mainstream online shoppers.

College students who return home to start businesses should give full play to their advantages of being familiar with the trend and keeping up with the times, introduce fashion elements into the sales of agricultural products, change consumers' original impression of local agricultural products, and attract relatively young online shoppers.

3. Entrepreneurial mode of "internet plus Ecological Breeding"

Internet farming is a combination of innovative technology of the Internet and traditional agriculture and animal husbandry, which allows breeding bases or farms to enjoy * * *. Users can learn about special ecological products such as pigs, sheep and chickens through the Internet, and then farmers will feed them for users, realizing the partnership between farmers and users, and enjoying the breeding income and dividends. National policies support the development of eco-agriculture, and rural college students return to their hometowns to start businesses, which has natural advantages in rural resources and great potential for future development.

Extended data:

Guizhou development direction:

1, travel

There are many virgin forests in and around the center of Guiyang, and the environment of Qianling Park is very beautiful. The development of Guizhou can only go to Guiyang and Zunyi first, and other places cannot be planned. The terrain is too complicated. The natural scenery of the three autonomous prefectures of Qiandongnan, Qiannan and Qianxinan is very good, especially the Duliujiang River Basin is a paradise on earth. Many industries in the eastern region can make industrial investment here, and the labor cost is very low.

2. Military industry

In fact, Guizhou can develop into a national military industry province, and many coastal military enterprises should increase their transfer investment in Guizhou. Many secret industries can also set up bases here, which is very suitable for the development of secret industries. Also, tourist holiday bases can also become the development direction of Guizhou.