Contemporary college students are sharp-minded, enterprising, brave in pioneering and innovating, and good at accepting new ideas and new environments. At present, their mainstream ideological and moral cognition is positive, but there are also defects such as lack of collective consciousness, prevalence of money worship and moral indifference. How to establish the correct ideological and moral cognition of college students has become an important part of moral education in colleges and universities.

Confucius' thought of benevolence is rich in content and connected with practice, which provides an ideological source for college students to shape benevolence behavior. It can promote college students to learn to care for life, enhance their sense of gratitude and responsibility, and inspire them to look at life with a correct attitude. Ideological and political educators should guide and cultivate college students' moral cognition and emotion of "benevolence" and take "benevolence" as the basic principle.

People are born in a family between parents and brothers. Parents' deep love for their children, children's deep affection for their parents, mutual respect and love between brothers and sisters and peers, love is produced under the mutual care of relatives. In the family, love is the first form of love. Without the love of family blood and affection, it becomes the kindness without roots.

Love, love begins with loving relatives, loving relatives and filial piety, honoring parents and respecting brothers. Breaking the blood relationship and promoting filial piety and the love of relatives and friends to the society means loving the masses and loving them. Confucius' basic attitude towards this point is loyalty and forgiveness: loyalty and forgiveness mainly treat people equally and equally. Forgiveness means forgiving others, not doing anything wrong to others, and respecting others. The theory of tolerance and loyalty is the embodiment of benevolence.