Taking the title is more about dealing with human nature. A good title can attract users' desire to click, and a good title is also the beginning of a successful article. According to my own experience, I have summarized the following four types: the reason why users click on the title and the corresponding title type:
1. Because of curiosity
People are curious, which is also one of the characteristics of human nature. If a title can arouse the curiosity of users, then it is a successful title. This type of title is basically manifested in: suspense, controversy, or digital titles.
2. Because it's fresh
Paying attention to hot spots is a common thing for media people, and the headlines triggered by hot spots are basically good. Because users have a desire to pursue novelty and are relatively sensitive to current events around them, seeing relevant titles will prompt them to open up.
sympathize with
Sometimes, we will see some explosive articles, the title technique is actually very general, but because the title reflects the power of topic selection, it also drives users to open it. Good topic selection can make users feel the same, so the probability of opening such a title is naturally higher.
4. Celebrity benefits
This technique of using celebrities to get headlines is also common in self-media articles. Relatively speaking, celebrities have a wider influence and the cognitive cost of users is lower. Therefore, using this celebrity-benefiting way to obtain titles can attract users' desire to open to a great extent.
These are the four reasons that I summarized that users open the title. In daily work, combined with these reasons, the title you get often performs well. I hope it helps you, too.