Ding dong bought vegetables and withdrew from many cities one after another. The official said it was a routine optimization adjustment. This time, it was blown out of many cities. Ding Dong responded by buying vegetables, saying that the current suspension of service at individual sites is the routine optimization and adjustment of some regional sites by the company. Ding dong bought vegetables and withdrew from many cities one after another. Officials say it's a routine optimization adjustment.
Dingdong Food has been withdrawn from several cities. The official said that regular optimization and adjustment 1 Ding Dong Food related person in charge told Modern Express Finance Cheetah that the suspension of service at individual sites is the routine optimization and adjustment of some regions and sites by the company.
On the track of fresh e-commerce, Ding Dong's grocery shopping and Tiantian Youxian were both listed in June, 20021,but the two fresh e-commerce enterprises have not yet achieved profits, and Ding Dong's accumulated losses from grocery shopping in the past three years have exceeded 1 1 billion yuan. According to institutional analysis, capital is constantly increasing the pre-warehouse mode of fresh e-commerce, but the fresh e-commerce industry is still in the stage of losing money and burning money because of its high cost, and needs to find new profit breakthrough points.
"Shopping in Ding Dong" closed some city websites.
Recently, some citizens have noticed that the Ding-Dong shopping App is no longer available in some cities. After clicking on it, it shows that there are no goods for sale.
On May 30th, "Ding Dong will quit the Anhui market to buy food" boarded a hot search. According to the news, the food buying business in Ding Dong will be cancelled in many places, including Xuancheng and Chuzhou in Anhui, Zhongshan and Zhuhai in Guangdong. At present, the products of the Ding-Dong shopping platform in some cities are sold out, and users have been unable to place orders. Some offline stores have begun to clean up and carry items.
On the same day, the reporter of Modern Express located the App in the above cities, and you can see the "Stop Service Announcement" at the top of the homepage. The announcement pointed out: "This site will stop delivering services on May 3, 20221Sunday 18:00, and your site community will be dissolved." "From now on, if the recharge balance of your account has not been consumed, please use it as soon as possible; If there is still a balance in the account or the green card member has not expired, you can contact customer service to help refund the card. "
Under the hot search, many netizens started discussions. Some netizens said: "Unfortunately, all kinds of fruits and vegetables on the platform are very fresh, and I don't understand why they should be turned off." Some netizens also said: "I have never used this. There are too many softwares to buy food. "
In this regard, the person in charge of buying vegetables in Ding Dong told Modern Express Finance Cheetah that the company has not withdrawn from the Anhui market, and the sites in other cities in Anhui are still operating normally. The suspension of service in Xuancheng, Chuzhou, Zhongshan, Zhuhai and other cities in Anhui Province is a routine optimization and adjustment of some regions and sites by the company. This business adjustment does not involve Jiangsu, Zhejiang and Shanghai.
Behind the closure of some city sites, the company has been in a state of loss. In June, 20021year, Ding Dong bought food and landed in the US stock market, and entered the capital market. Not long ago, the company released the financial report of 202 1, showing that during the reporting period, the company realized the revenue of 21.21billion yuan, and the net loss was 6.429 billion yuan. From 20 19 to 20021year, the company accumulated losses/
On May 1 1, the US Securities and Exchange Commission listed Ding Dong's grocery shopping and other enterprises on the "pre-delisting" list. In this regard, the company said that it has been actively exploring possible solutions to protect the interests of shareholders, and the company will continue to abide by relevant applicable laws and regulations and strive to maintain its listing status on the NYSE.
How to play the fresh e-commerce platform?
Since the outbreak, online shopping has become a part of everyone's life. Mob Research Institute's Insight Report on Fresh E-commerce Industry in 2022 (hereinafter referred to as the Report) pointed out that the total transaction volume of the fresh e-commerce industry exceeded 400 billion yuan. At present, the traditional vegetable market is the main place to buy fresh food, and the penetration rate of fresh e-commerce platform has increased to about 10% year by year.
Market demand also gave birth to the rapid development of related platforms. During the epidemic period, fresh e-commerce platforms, including Ding Dong Shopping, Everyday Fresh, Meituan, Boxma Fresh, etc., played an important role in safeguarding people's livelihood, greatly increasing inventory, and deploying riders across regions.
202 1 June, with the grocery shopping in Ding Dong, there is daily freshness. In terms of performance, Youxian also faces the same loss every day. From 20 18 to 2020, the company lost 2.298 billion yuan, 3.096 billion yuan and165.6 billion yuan respectively. The report pointed out that capital is constantly increasing the pre-warehouse mode of fresh e-commerce, but the whole industry of fresh e-commerce is still at a loss stage because of its high cost, and it is necessary to find new profit breakthrough points.
In the fresh e-commerce track, some platforms choose to leave because of business problems. In March of this year, all the businesses of Shihui Group, a fresh e-commerce platform, have been shut down. Previously, fresh e-commerce platforms, including Tongcheng Life, Jijixian and Dairadish, were closed down, bankrupt and reorganized.
Dai, an associate professor in the Department of Marketing and E-commerce of Nanjing University Business School, believes that if fresh e-commerce wants to achieve long-term and stable development, it must first gain the recognition of consumers, and then handle the relationship with other competitors, improve product quality and supply chain, and improve the core competitiveness of enterprises.
"Fresh goods are a necessity for people's daily consumption and also belong to high-frequency consumer goods." Yang Jie, secretary-general of Nanjing E-Commerce Association, said that during the epidemic, citizens gradually got used to buying fresh food online. For the fresh e-commerce platform, the logistics cost of fresh transportation is high and the shelf life is short, which determines that it is different from other commodities and needs to pay more attention to refined operation.
What is the future trend of fresh e-commerce platform? The "Report" pointed out that under the premise of "compliance management", the state has successively introduced a number of policies to encourage the development and innovation of the fresh e-commerce industry, especially to fill the shortcomings of "the last mile of cold chain logistics" and benefit the front warehouse model; Fresh e-commerce is difficult to form a scale because of the lack of standardization of products at present. In addition, the cold chain transportation efficiency is low, the transportation and storage loss is large, the supply cost is high, and the profit is difficult. In the future, we will seek new growth points through the supply of prefabricated vegetables.
Ding Dong's grocery shopping has been gradually withdrawn from many cities, and officials say it has been regularly optimized and adjusted. According to Anhui. com, the Xuancheng and Chuzhou stations of Ding Dong grocery store will stop serving. When you log in to the "Shopping in Ding Dong" APP with your mobile phone, the "Stop Service Announcement" at the top of the homepage is very conspicuous, and it says "This website will stop service on May 3, 20221day 18:00".
The announcement shows: "The website will stop delivering services and the website community will be dissolved. From now on, if the recharge balance of your account has not been spent, please use it as soon as possible. If there is still a balance in the account or the green card member has not expired, you can contact customer service to help refund the card. "
In this regard, the customer service staff of "Ding Dong Shopping" said that due to operational adjustment, both Xuancheng and Chuzhou in Anhui Province will stop serving.
In addition, on May 27th, Ding Dong announced that the stations in Tangshan, Hebei Province and Zhuhai, Guangdong Province will also stop service on May 3rd/day18th.
This time, many cities were exposed, and Ding Dong responded by buying food, saying that the suspension of service at individual sites is the routine optimization and adjustment of some regional sites by the company.
Ding Dong became the second player to quit the fresh retail track after Meituan preferred to quit the four northwestern provinces and closed its business in Beijing.
Ding Dong Shopping was established in May, 20 17, with the service mode of DeUEX, fresh retail track, direct production, delivery before warehouse, and the fastest delivery to home in 29 minutes. Ding Dong has always been favored by capital to buy food. According to the survey information of the enterprise, since its establishment, it has obtained angel round financing, went public in the United States last June, and Ding Dong has carried out 1 1 round financing to buy vegetables. Among them, the amount of financing disclosed last year alone reached US$ 65.438+0.44 billion (about RMB 9.2 billion), with many well-known institutions such as Softbank Group, Today Capital and Sequoia Fund behind it.
In June, 20021,Ding Dong bought vegetables and listed them on the new york Stock Exchange. Affected by the daily break, Ding Dong bought vegetables, and the amount of IPO financing decreased by about 70%. Behind the loneliness of IPO, the secondary market is unwilling to pay for fresh e-commerce.
It never rains but it pours. Ding Dong, who burns money and relies heavily on capital, has recently faced the risk of delisting.
According to the seventh batch of "Pre-delisting of China Stock Exchange" announced by the Securities and Exchange Commission (SEC), Ding Dong needs to submit the necessary documents and materials to the SEC before May 3 1 to prove that it does not need to be delisted, otherwise it will face delisting in 2023-early 2024.
According to the latest financial report, Ding Dong's food purchasing income in 20021year was 2010.2 billion yuan, up 77.5% year-on-year. The net loss was 6.43 billion yuan. According to public information, in 20 19 and 2020, the annual revenue of Ding Dong's grocery shopping was 3.88 billion yuan,1133.6 billion yuan respectively; The annual losses were 654.38+87 million yuan and 365.438+80 million yuan respectively. At present, Ding Dong's accumulated losses from buying vegetables in the past three years have exceeded11400 million yuan. Judging from the financial report, Ding Dong is caught in the quagmire of "increasing income without increasing profits".
Ding Dong's dilemma in buying vegetables is not unique in the industry. In recent years, some fresh e-commerce platforms have been reported to be shut down. With the continuous expansion of losses, the input is not proportional to the income, and its own development ability is limited. Once the capital input fails to keep up, it will eventually face closure.
Did you find a way out of Dongdong, who has been unable to make a profit for a long time because of insufficient hematopoietic capacity? Perhaps the evacuation of several cities this time is on the way to find a positive solution for the profit of fresh e-commerce.
Ding dong bought vegetables and withdrew from many cities one after another. Officials say routine optimization and adjustment were made three days ago. It is reported that Ding Dong bought food on a large scale and closed it a little.
It is reported that Ding Dong will stop serving in Xuancheng and Chuzhou. Some local consumers in Xuancheng have received the service adjustment announcement of Ding Dong's grocery shopping, saying that the delivery service of this site will stop on May 3, 20221Sunday 18:00, and the site community will be dissolved. You can contact customer service for a refund or card refund.
The announcement information shows that from now on, if the user account is not recharged, it needs to be used as soon as possible. If there is a balance in the account or the green card member has not expired, you can contact customer service to help refund the card.
It is worth noting that before the service was stopped, the products of Dingdong shopping platform in some cities were sold out, and users could not place orders. In addition, some offline stores have begun to clean up and carry items. Ding Dong's customer service said that the goods sold out were related to the specific situation of each store. At present, some stores have stopped supplying, and some stores have cleared their goods.
Regarding the large-scale evacuation of the city, Ding Dong responded that the suspension of service at individual sites is the routine optimization and adjustment of some regional sites by the company. For example, Xuancheng and Chuzhou in Anhui, Zhongshan and Zhuhai in Guangdong. Jiangsu, Zhejiang and Shanghai are still delivering goods normally.
According to official website's information, Ding Dong released the position of sales manager on May 29th, working in Shanghai, Jiangsu and Zhejiang.
Ding Dong's 20021and fourth quarter financial reports show that the annual revenue of 20021was 2065438+200 million yuan, up 77.5% year-on-year, but the net loss reached 6.43 billion yuan. In the fourth quarter, the revenue was 5.48 billion yuan, up 72.0% year-on-year, and the net loss was 65.438+96 billion yuan, compared with 65.438+24.6 billion yuan in the same period in 2020. The gross profit margin was 27.7%, up 9.5 percentage points from the previous month.
In addition, Ding Dong announced that Shanghai achieved overall profit in 20021and 65438+February, and the entire Yangtze River Delta region achieved UE rectification in this quarter, greatly optimizing the overall loss rate and achieving remarkable efficiency improvement. In this regard, Liang Changlin, founder and CEO of Ding Dong Shopping, once said that "the performance in the fourth quarter of last year exceeded the best performance since the company was established, which shows that the efficiency of the company has been optimized".
But on the whole, Ding Dong is still burning money to buy food. It is understood that from 20 19 to 2020, the net loss of food in Ding Dong was187,300 yuan and 3177,000 yuan respectively. The net losses of 202 1 four quarters were13.85 million yuan,19.37 million yuan, 20 1 1 and10.96 million yuan respectively. Although the loss in a single season has narrowed, since 20 19, the accumulated loss of grain purchase in Ding Dong has exceeded 1 10 billion yuan.
In March this year, Liang Changlin, CEO of Ding Dong Shopping, responded to Hou Yi, former president of Box Horse Business Group, when attending a public event. Liang Changlin said that Ding Dong didn't take competition seriously, and felt that the market should be harmonious but different. The biggest competition is whether it really meets the needs of users and serves consumers.
In this regard, Hou Yi responded in a circle of friends: "Lao Liang is really anxious, and his investors are also anxious. It is estimated that he will explode soon ... Lao Liang said that he is the boss of fresh e-commerce, and no boss is worried about the monopoly of the second child. "
Hou Yi questioned: "Winter is here, who is swimming naked?" . In his view, it is not long to win the market by the disorderly expansion of investor capital and price subsidies.
It is reported that on June 26, 65438, Hou Yi fired at Ding Dong in a circle of friends, claiming that tens of billions of funds were trapped in it, and there were almost no leeks. Like the Titanic, which hit an iceberg, the ship is sinking, and the era of winning competition by price subsidies is coming to an end.
At that time, Liang Changlin also replied from a distance: "Commercial competition is normal. The biggest dream of the second child is to fight with the boss." He also posted a screenshot of the data, showing that Ding Dong has become the first fresh e-commerce. The air is filled with smoke.
Before Liang Changlin could answer from a distance, the news of layoffs was also exposed when Ding Dong bought food. In mid-June, 5438+ 10, the user who was certified as a Ding Dong grocer revealed on the social platform that the core departments of Ding Dong's grocery purchasing, algorithm and technology were laid off by 20% to 50%, and the employees of the front warehouse service station were forced to take unpaid leave, and some fulfillment websites even took 1 0 off for half a month.
In response to the above news, Ding Dong responded that the relevant rumors were untrue and were malicious guesses without factual basis and rigorous data sources. The company reserves the right to investigate all false rumors.
From the perspective of the development mode of fresh e-commerce, there are three types: store (warehouse) self-delivery, arrival at home before warehouse, and integration of store and warehouse. When you arrive at the store (warehouse), you pick up the radish as a representative; Daily fresh, ding-dong shopping is the front warehouse to home mode; Box horse, 7Fresh, etc. Adopt the integrated mode of store and warehouse.
Among them, the profitability of the front warehouse model has been controversial. Hou Yi once analyzed the front warehouse model and thought that the front warehouse had no future. In his view, the loss of the front warehouse model cannot be controlled, the rent is high, and the flow cannot be aggregated. If you rely on the ground and buy other platform traffic, it is no different from traditional e-commerce. The integrated mode of online and offline stores and warehouses is the future.
On the issue of profit, Liang Changlin thinks that the overall growth of Ding Dong's food buying should be considered from three aspects: length × width × height. Among them, "length x width" tests the replication ability of merchants; And "high" refers to the penetration rate of existing cities, the frequency of users placing orders and GMV contribution, which is the basis for achieving high-quality growth and the premise for achieving profitability.
In the eyes of the industry, there are still many bottlenecks in fresh e-commerce, such as the commonplace profit problem, as well as pain points such as commodity standardization and cold chain logistics. In addition, we have to face the competition of community group buying.
According to soochow securities's research, under the condition of sustained losses, if the front warehouse industry can't fundamentally improve the problem of operating losses, enterprises may need to constantly seek financing in the future.
The latest round of financing for grocery shopping in Ding Dong stayed in the middle of last year. By the end of February, 2002 1 and1,Ding Dong had 5.23 billion yuan in cash, including 660 million yuan in cash, a decrease of about 65,438.06 billion yuan from last month. Ding Dong bought vegetables with accounts payable of 20.6 yuan and short-term loan of 3 1 100 million yuan.
According to the previous loss rate, there is not much cash flow left for Ding Dong to buy grain.