Current location - Education and Training Encyclopedia - University ranking - South Newspaper Industry and Han Han's Double Play: Practical Details of the King of Cover "Han Han" _ Cover of Han Han Times
South Newspaper Industry and Han Han's Double Play: Practical Details of the King of Cover "Han Han" _ Cover of Han Han Times
This is a rare media spectacle: since 2006, Southern Newspaper has been running for seven years? Han Han reports? , its Southern Weekend, Southern People Weekly and Southern Weekend have successively published 19 long reports and cover interviews. Thanks to these reports, Han Han was upgraded from a rebellious youth, writer and blogger to? Internet hero? 、? Young leaders? 、? Citizen Han Han? , even? Public enemy Han Han? . So how did all this happen?

Before 2006,

Is Han Han an A in the media? Marginal people?

It is difficult to determine when Han Han learned to interact with the media, but what is certain is that Han Han was definitely a media player before 2006. Marginal people? .

During the five years from 200 1 to 2006, Han Han's most striking impression on the media was his appearance. Han Han's rebellious, talented, disobedient and even uncooperative attitude is well known to most domestic audiences because of CCTV's dialogue column. This is also the media and his fans, remember? Leader Han Han? 、? Citizen Han Han? The glorious history that I have to mention on my way to birth.

However, in the past five years, Han Han is also a lot? Industry media? Care. For example, in 2002, Modern Students published an article entitled Flying Han Han, and in the same year, the sixth issue of Chinese Teaching in Middle Schools published a report on Unfavorable Han Han. It is not difficult to see that Han Han still appeared as a middle school student at this time. Although he has dropped out of school, by convention, he should be only a middle school student.

In September 2002, Han Han finally became? College students? Yes In an article entitled "September showers" published in College Times magazine, Han Han and another high school dropout? Rebel girl? Spring books are published together. In the pictures in this article, Han Han wears long hair and sunglasses, and stares thoughtfully into the distance when drinking from a water cup, much like Chow Yun Fat, who is handsome and stylish in Hong Kong movies. He is still rebellious and handsome. Even until 2004, the Asian edition of Time magazine compared Han Han with the United States on the topic of cutting-edge radicals. The beat generation? On a par.

The change occurred in 2005. As a professional racing driver, Han Han began to achieve good results. This year, the Beijing News reported the news that post-80s writers were striving to be racing champions with the theme of "racing should be calm and writing should be enthusiastic" and "I didn't read any books in 2005". Is this the first time to throw away this kind of media with southern newspaper blood? Rebellion? 、? Drop out of school? Waiting for the brand to actively accept Han Han's efforts. Although Han Han? A writer? And then what? Racing driver? Han Han's dual identity is certain, but the article can still see the frivolous side of Han Han's youth. ? I didn't read any books in 2005. Is it his usual sentence pattern, and this absolute logic will be questioned by him in the future? Achilles heel? .

From 200 1 to 2005, Han Han drifted in Beijing for four years, which was almost the lowest point in his growth. For a time, he almost disappeared from public view. Once, my friend Cai Chongda went to see Han Han. Han Han asked him to bring a hamburger on the phone. After the meeting, Han Han continued to eat hamburgers and write blogs. ? I asked him if he could eat before writing, but he still said humorously: readers are hungry, waiting for me to milk? . If he doesn't insist on writing, one day the world will forget him completely, but in fact he can hardly open his eyes that day. ?

After careful analysis, it is not difficult to find that before 2006, although Han Han appeared in many media, he still did not appear in mainstream discourse. His so-called rebellious, racing driver, writer and other identities are still in the private sphere, and his only performance is his personal efforts. But all this has been changed by blogs.

Since 2006, Han Han has stirred up public opinion again and again, becoming? Young leaders? 、? * * * intellectuals? Even though he is the top 100 person of Time, the Shanghai media almost silenced him. As Han Han's hometown media, both Jiefang Newspaper Department, Wen Hui Xinmin Newspaper Department and SMG have occupied the advantages of favorable weather, geographical location and human harmony, but they have never paid attention to this young man. This also objectively provides an excellent opportunity for the Southern Newspaper Department in South China.

2006 ~ 2007

The birth of network hero Han Han

So far, no one knows why Han Han suddenly likes blogs. But it doesn't matter anymore, because Han Han seems to have found a way to talk to the world.

On February 24th, 2006, Bai Ye published the article "Post-80s Status and Future" on his personal blog. The works of Chen Zhi and Han Han? More and more irrelevant to literature? , right? After 80? Made a criticism: after 80? Generally speaking, writing is not literary writing, but it can only be regarded as literature at best? Ticket friend? Writing? After 80? Writers and their works have entered the market, but not the literary world. ?

On March 2nd, Han Han posted "Literary world is a fart, don't pretend *" on his blog. what do you think? Bloggers have entered the literary world? . A sentence in the article quickly became popular on the internet:? Any altar is an altar in the end, and any circle is a wreath in the end. ?

At noon on March 4th, Bai Ye released My Statement: Responding to Han Han, saying? You may not like my article, but you can't swear with rude and vulgar words. ?

Just two hours later, please pay attention to this time. Han Han completed the whole process from reading Bai Ye's blog post to conceiving the article and then writing and publishing.

Three days later, Bai Ye announced that he would close his blog. However, this debate is not over. On the contrary, the deeper the volume, the greater the whirlpool of public opinion. In the following month, dozens of celebrities, including Xie Xizhang, Shi Kang, Gao Gao, were involved in this abusive war.

On April 7, 2006, the cultural edition of Southern Weekend published a full-page article entitled "The Story of Han Han and Bai Ye's Pen War: Starting from the Internet and Ending in nothingness". Zhang Ying and Yu Xia interviewed Han Han and Bai Ye in Shanghai and Beijing respectively. This is the first time that Han Han appeared in the most influential newspaper in China at that time.

Interestingly, the article first mentioned Han Han's understanding of the media reports of this war of abuse. ? Network is a relatively fair media, we can see all kinds of voices and good writing, and they basically know the ins and outs of things. I didn't give any TV interviews. Some newspapers, from Beijing, Sichuan and the south, are fair and objective. On the contrary, the media in Shanghai are stupid. All the commentators clamored for a beautiful blue sky on the Internet. Children shouldn't swear. They know things that some media eunuchs in Shanghai can't, but they don't know men at first sight. ?

Whether this passage has led to a strange media landscape is impossible to verify: from 2006 to now, Han Han has stirred up public opinion again and again and become? Young leaders? 、? * * * intellectuals? Even though he is the top 100 person of Time, the Shanghai media almost silenced him. As Han Han's hometown media, both Jiefang Newspaper Department, Wen Hui Xinmin Newspaper Department and SMG have occupied the advantages of favorable weather, geographical location and human harmony, but they have never paid attention to this young man. This also objectively provides an excellent opportunity for the Southern Newspaper Department in South China.

On February 8, 2006, 65438, Southern Weekend nominated Han Han as the candidate of the year. Although he was not elected person of the year, he was still rated as? Internet hero? . Reporter Zhang Ying wrote without stint? Blog has become a platform for Han Han to express his opinions, from denouncing Bai Ye's literary criticism to Zhao Lihua's poetry creation, from denouncing a city public security bureau for arresting prostitutes and standing in the street to calling for the mandatory installation of rear guardrails of trucks. This year, Han Han's blog attracted countless applause, countless bricks and tiles, and countless saliva. ?